Casio Watches Displayed In K-Mart Stores
To create excitement for Casio Watches in K-Mart stores nationwide, Display Technologies, headquartered in College Point, NY, has created these custom, retrofit in-case displays.
The displays, were placed over existing modules in the retailers’ jewelry showcases. The new overlays were created as an economical way of introducing the new watch stands, but retaining the existing displays.
Display Technologies’ custom displays were injection-molded from high-impact polystyrene.
To build brand awareness, the displays feature the Casio name and graphics on a separate printed banner that is placed in front of the connected four-foot display. The display sets up in the field in less than five minutes.
Fila Partners With Sports Authority
Fila has partnered with the Sports Authority for the 2000 U.S. Open, which includes a Fila concept shop in The Sports Authority’s store in New York City as well as Fila/U.S. Open product in stores in the surrounding New York area, South Florida and Atlanta.
The Sports Authority will feature point-of-sale materials in key locations, host Fila promotional programs during the U.S. Open. “The Sports Authority’s ventures with key partners like Fila brings additional credibility to our retail message,” said Michael McGuinn, General Merchandise Manager, Sports Authority. “The association with Fila at the U.S. Open is natural based on Fila’s strong tennis heritage.”
Sears & Levi’s Launch Joint Promotion
Sears Roebuck and Levi’s have launched a marketing campaign surrounding their sponsorship of pop music sensation Christina Agilera’s concert tour. Christina Boutiques, in 650 Sear’s full line stores, will feature tour information and Christina CDs, T-shirts, back-to-school supplies and accessories.
Each week for three weeks a different Christina enhanced CD will be offered exclusively at Sears for $1.99 with any $35 purchaseat select departments. Each exclusive CD contains an instant-win game piece for the national sweepstakes promotion.” One lucky fan and four friends will fly to a Christina concert in California where they will meet the pop star backstage.
L.L. Bean Extends Its Retail Presence Outside Of Maine For The First Time
L.L. Bean has launched its first major retail venture outside the state of Maine at the Tysons Corner Center in McLean, VA.
The two-level 76,000 sq. ft. space features a 16-foot waterfall that feeds into a live trout pond on the store’s lower level. Other highlights include an interactive children’s climbing wall, a stone hiking ramp, and a stone stairway reminiscent of those in a national park.
Joe Boxer Stores Open In Outlet Malls
Boxer Holdings, Inc., in conjunction with MOST LLC, are opening Joe Boxer stores in outlet malls. Nicholas Graham, CEO, Joe Boxer, said, “The stores will offer everything JOE BOXER makes in a Martha Stewart Meets Pee Wee Herman environment!” This is the first time the entire JOE BOXER product offering will be available under one roof. JOE BOXER’s signature sense of theatre and humor will adorn the in-store environment. At the cash wrap desks, a digital ticker tape will flash electronic messages. A giant mobile of brand icons will float above the selling floor. A toilet, bathtub and sink will humorously showcase JOE BOXER Home Accessories. Brand messages will appear on the walls pertaining to each department i.e., Kids Rule! and POS materials will be animated.
Back-To-School Budgets Reach New High
Parents and teenagers will spend an average of $548 on back-to-school shopping this year, a 20% increase over 1999, according to the 2000 American Express Retail Index on back-to-school shopping.
Parents will spend an average of $424 this year on everything from clothes to computer software, compared to $342 in 1999, a 24% increase. Teens will contribute an average of $124 on back-to-school purchases, a 10% increase from the $113 they spent last year.
The overwhelming majority of parents (93%) will purchase clothing for their children. Also, school supplies (89%), sneakers (85%), and shoes (84%) are high on parents’ shopping lists. 86% of teens plan to buy casual clothing for the new school year. Jeans will be the top purchase (43%) followed by shirts or tops (40%), sneakers (23%) and accessories, such as backpacks or a belt (20%).
Malls are still the favorite place to shop this year for 74% of parents and 83% of teens. Parents and teens, however don’t see eye-to-eye on their favorite stores for back-to-school clothes. 37% of teens prefer specialty stores such as Gap or The Limited, while 46% of parents (vs. 20% of teens) will shop at mass merchandisers like Kmart, Target, or Wal-Mart.
Report Issued For Kids’ Apparel Purchases
Nearly nine out of 10 mothers with children ages six to 10 said the child influences what clothing is purchased for them, according to a new study by The NPD Group, Port Washington, NY. 71% of mothers said their child’s wishes are very influential in deciding what to buy.
“Our study shows that even the youngest kids recognize and respond to brands and licenses, and by the time they are ten years old, they’re wielding considerable influence,” said Robyn Teplansky, NPD Childrenswear Account Executive. “Marketing plans should be geared toward both mothers and their children, particularly for the older age segment.”
Building brand recognition with kids could compensate for mothers’ tendency to buy on price, the study suggests. Ninety percent of mothers reported that when it comes to shopping for their children’s clothing, they always try to buy the merchandise on sale. Less than 20% said they know what brand they’ll buy before they go to the store. Nevertheless, the majority of those surveyed said they do believe some brands are superior to others.
Levi’s Featuring ‘Make Them Your Own Zone’
Levi’s has introduced a “Make Them Your Own” marketing campaign. A traveling “Make Them Your Own” experience, will help bring the campaign to life.
A customized Levi’s tractor-trailer, the “Make Them Your Own Zone,” is visiting events into the fall, including concerts by Christina Aguilera and Santana, as well as Original Levi’s Stores and department/specialty stores. The Zone is packed with fun features, including karaoke to current hits, interactive games that illustrate fashion possibilities, and a video “style cam” where participants can pose for a chance to be featured in a Levi’s TV commercial
Arizona Children's Footwear Merchandiser
Arizona wanted to merchandise its children's footwear in an appealing manner that would attract attention and achieve good sales impact and take away. The display had to provide great visibility and distribution of product as well as increase brand awareness. This colorful, distinctive display can be shopped from two sides and features vacuum formed alphabet end panels and logo. The logo is screened to colors on the two-sided header. The rectangular tubular frame and the safety prongs have a white powder finish. Casters provide mobility of the display. This display provided chain department stores with an effective, distinct merchandiser that achieved sales objectives. The Arizona Children's Footwear Merchandiser was created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
Hanes Banner & Tablecloth
This Hanes Opaque Tights Banner and tablecloth for Sara Lee Hosiery, features 4-color printed fabric banners, a satin barrel tablecloth and a terrycloth fabric printed overlay. The major objective was to design a banner and table setup to draw attention to the latest hosiery product containing a built in moisturizer, for display in the hosiery department of major department stores. A cosmetic approach was desired and achieved through the use of fabric highlighted by the terrycloth overly. This setup has been very well received in hosiery departments due to the eye catching graphics and use of fabrics. It has attracted consumers to inquire about the new product and has led to impulse purchase. The Hanes Banner and Tablecloth were created by Shannen Promotions, Inc., 232 Madison Avenue, Suite 204, New York, NY 10016.
Maidenform Brochure Holder
Maidenform needed a brochure holder for its Bra Guide. The display stands out in a way that compels attention. This was achieved using Day-Glo ink on four-color process graphics, mounted to E flute. This unit was assembled and pre-packed. The maidenform Brochure Holder was created by Displayonix Corporation, 251 Route 59, Spring Valley, New York, 10977.
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