Jarden Features Its Tailgating Grill
Jarden Consumer Solutions wanted to communicate the lifestyle benefits of its new premium Margaritaville Tailgating Grill and Cordless Frozen Concoction Maker to tailgaters, campers and outdoor enthusiasts.
This display communicates the fun lifestyle and the brand personality. It provides a durable steel welded structure that is bolted to a custom-designed wood pallet to hold the weight of an actual 75 lb. grill and the cordless blender. The roof of the hut offers dimensional interest and uses recycled, shredded corrugate that is environmentally friendly. The Jarden Margaritaville display was created by POP Displays of Yonkers, NY, (www.popdisplaysusa.com).
Crest And Scope Display New Outlast Products
Crest and Scope have launched the new Outlast trio of products including new Scope Outlast mouthwash, Crest Extra White Plus Scope Outlast toothpaste and Oral-B Floss Picks Plus Scope Outlast flavor.
Scope Outlast mouthwash and Crest Extra White Plus Scope Outlast toothpaste are infused with advanced Outlast technology, which binds to select receptors in the mouth, triggering a cool, minty sensation, for fresh breath that lasts five times longer than your ordinary routine.
The introduction of the Outlast product line will be supported with special floor and counter displays at mass market retailers nationwide. This floor display features graphics from both the Crest and Scope brands. It highlights the message, “feel fresh 5x longer.”
Aura Cacia Displays Aromatherapy Products
Aura Cacia, Urbana, IA, is offering retailers pre-packed shipper displays for its Aromatherapy products. The shippers are designed to increase product visibility, simplify product organization, increase product purchase multiples and increase new product trial.
Shipper displays are available for Aura Cacia’s Lavender Relaxation, Body Wash, For the Kids, Bubble Bath, Aromatherapy Foam Bath, Mineral Bath, Aromatherapy Foam Bath for Kids Shipper, and Electric Aromatherapy Air Freshener product lines. The displays feature attention-getting full-color litho printed headers. The Aura Cacia logo is also printed in full color.
Uniliver Using New Sampling Display In CVS
Unilever has employed an innovative solution to in-store sampling with this patented sampling device. The sampling device is designed with a pouch that is concealed under a spring loaded tray. It holds 1,000 samples that are easily accessed by activating the lever. Unilever is using it to sample products in CVS drug stores. This innovative solution to in-store sampling was designed by Isotope Creative, (www.isotopecreative.com), a Brewster, NY-based design and display firm.
Hershey Bliss Displays Honor Cancer Survivors
The Hershey Co. recently offered special edition Hershey’s Bliss® Chocolate featuring pink ribbon wrappers at mass, grocery and specialty retailers nationwide. Hershey’s honored young breast cancer survivors by featuring five women and their survivor stories on displays at participating retailers. Hershey will donate $300,000 to YSC, raising awareness for breast cancer.
GNC Promotes ‘Ride Across America’ To Raise Money For MS
GNC recently sponsored Phil Keoghan’s ‘Ride Across America’ to help raise money for the National Multiple Sclerosis Society. By leveraging its domestic store base of some 3,800 locations, GNC was able to bring the MS story to health-conscious consumers around the country.
Keoghan, host of the “The Amazing Race” on CBS, volunteered his time and energy in riding his bike 100 miles a day on a 3,500-mile journey across America. Tom Dowd, Exec. V.P., Stores, for GNC, said, “I am impressed with the commitment of GNC customers to put their hard-earned money on the line to support the National MS Society. We're also delighted with the number of people who were inspired to start exercising after following Phil and hearing about his cross-country ride through GNC's communications.” P.O.S. materials were used in GNC stores to support the effort.
UltraLast Rechargeable Batteries Introduced
New UltraLast Green™ rechargeable batteries include Everyday Rechargeables™, batteries designed for use in household items, and High-Power Rechargeables™, batteries for high-power consumption devices. Mark Dockser, Sr. V.P., UltraLast Batteries, said, “Consumers now have a greener alternative to throw-away batteries.” Displays for the new line reinforce its environmental benefits.
BULBRITE Promotes Energy Efficient Light Bulbs
BULBRITE recently partnered with ENERGY STAR® and the NYSERDA (New York State Energy Research and Development Association) program to promote energy efficient products throughout the state of New York.
BULBRITE offered ENERGY STAR®-approved compact fluorescents to its distributors throughout New York at deeply discounted prices. With each order, educational pamphlets, as well as counter mats (made from recycled materials), were included, promoting the many benefits of energy saving light bulbs. By offering discounted prices, as well as providing educational material, BULBRITE distributors are promoting energy efficiency while passing along the savings to the consumers.
Through this promotion, BULBRITE distributed 35,000 ENERGY STAR®-approved compact fluorescents and saved 20 million kilowatt hours over the life of the bulbs.
Chaotic Beverage Launches Based On Trading Card Game
4Kids Entertainment and U & Me Marketing have launched a new beverage based on Chaotic, the #1 trading card game in Canada, and the animated TV series.
Each can will have a specially designed tab that when removed, will reveal a code which can be uploaded on www.ChaoticGame.com. The beverage will be offered as individual purchase items or as a four-pack, which will include a booster pack of Chaotic trading cards.
Coca-Cola Runs ‘Ingles sin Barreras’ Promo
Coca-Cola is rolling out new marketing programs to help Hispanics fulfill their dream of learning English. Reinaldo Padua, Assistant V.P., Hispanic Marketing, Coca-Cola, said, “With this new marketing and promotional programs, we are inviting Hispanic consumers to open a Coke and open happiness.”
Coca-Cola is creating an exclusive partnership with Lexicon Marketing, the marketer of Inglés sin Barreras, the bestselling video-based English learning program in the U.S. Coca-Cola will feature in-store promotions that provide consumers with opportunities to obtain English learning premiums such as bilingual English-Spanish mini-dictionaries and a special DVD lesson from the Inglés sin Barreras collection. The program will be rolled out to more than 11,000 convenience and grocery stores in Hispanic areas across the country.
Cargill & Kraft’s A.1. Steak Sauce Run Joint Promotion
Cargill’s ground beef products recently partnered with Kraft Foods’ A.1. Steak Sauce. Elizabeth Gutschenritter, Cargill Brand Manager, said, “Cargill’s promotional partnership opportunities help place brands such as A.1. Steak Sauce in one of the most coveted, high-traffic retail grocery positions available, the fresh meat case.”
Christie Crouch, Brand Manager, Kraft Foods, said, "The promotion is a win-win for both Kraft Foods and Cargill, and the supporting resources give retailers useful tools for enhancing the value proposition for shoppers.”
A coupon on ground beef packages offered $1 off A.1. Steak Sauce with purchase of the ground beef. The promotion also included recipe cards with mouthwatering burger creations - each including A.1. Steak Sauce - displayed at the ground beef case.
The promotion was supported with T-stand posters, 90-degree signs, as well as A.1. product displays located in the meat department.
Conroy Foods Displays Beano’s Submarine Dressing
This free standing standing custom shelving unit was designed especially for Conroy Foods to promote Conroy’s Beano’s Original Submarine Dressing. The display is placed primarily in grocery stores and specialty food stores. The unit is manufactured from 5/8" engineered wood. The giant replica of the distinctive Beano’s Submarine Dressing bottle on the side panels of the display attracts attention and provides great product visibility.
The display was created for Conroy Foods by Avante Display, Inc., (www.avantekiosks.com), a Okanagan Falls, British Columbia-based p.o.p. display firm.
Freson Market Opens Old-World Inspired Prototype Store
Freson Market Ltd., a Canadian supermarket chain, has opened an old-world inspired prototype store, designed by CBX, a New York City-based retail design agency. Joseph Bona, president of CBX’s retail division, said, “Our objective was to capitalize on Freson’s heritage by making sure customers could sense the family’s presence in their local store,” he said.
The design achieved that goal in several ways. First, the revamped logo has an added tagline, which reads: “Serving the community proudly since 1955. Freson’s signature burgundy color is complemented in the produce department by warm woods found in loose tables and barrel-style fixtures and in an open ceiling truss system. Department signage applied to soffits and walls is designed to recall earlier times with a hand-painted, gold-leaf embellished look. Other solid-looking materials such as the brick used in the deli department further suggest personalized permanence.
Publix’s Natural & Organic Shelf Tags Make Shopping Easier
Publix has introduced a unique shelf tag program to highlight natural, organic and earth-friendly products. The tags are tan-colored and some feature an information icon making product selection easier.
The three shelf tags include: Organic - An information icon located at the bottom right-hand corner of the tag denotes “USDA Organic,” which means the item contains 95 - 100% organic ingredients. Made with Organic Ingredients - An information icon denotes “Made with Organic Ingredients,” which means the item is made with 70-94% organic ingredients. Natural or earth-friendly - The tag is meant to inform customers the item is minimally processed, contains no artificial colors, flavors, or preservatives, or the item is produced in a way that minimizes any negative impact on the environment. “The tan shelf tags allow customers to easily identify natural or organic products, rather than having to look at the details of the product label itself,” said Maria Brous, Publix.
Buffalo Wild Wings Runs Promo With Coca-Cola
Buffalo Wild Wings and Coca-Cola recently ran a cross promotion featuring a football challenge that offered a chance to win a trip to a game in Florida and meet and greet players on the field. Large posters were printed full color on glossy stock, and easel cards were mounted and die cut and placed in restaurants to increase awareness of the promotion. These printed pieces were placed in kits and shipped to over 600 locations around the country. The promotion was run by Premiere Global Sports NY. The P.O.P. pieces were created by Proprint Services Inc., of Toronto, Canada.
Pyramid Runs Slickrock ‘Mountain Bike’ Promotion
Pyramid Breweries recently conducted a sweepstakes offering adventure-seekers the chance to win an all-expenses paid trip to Moab, UT, a GT mountain bike, and additional performance gear.
The Pyramid “Win a Slickrock Mountain Bike Expedition” followed the recent roll-out of the brand's new packaging that celebrates the energy and activity in the communities where Pyramid brews, lives and plays everyday.
Consumers could log onto www.PyramidBrew.com/Slickrock for their chance to win a trip for four on a "Best of Moab" guided tour provided by Rim Mountain Bike Tours.
The grand prize package included a trip for winner and three friends to Moab including airfare, lodging and meals, a 2009 GT Marathon Carbon Pro mountain bike, a custom Pyramid Camelbak hydration system, and a custom Pyramid Haywire Hefeweizen bike jersey to outfit the winner on their biking adventure.
GNC Unveils New Retail Environment Offering One-Stop Shopping
GNC has unveiled a new retail experience that will serve as the company’s prototype for the future. The store seeks to transform the brand into the premier health and wellness resource for the entire family. Consumers will experience an entirely new retail environment, including new product categories, a wider array of offerings and a new, modern design.
GNC recently opened the first concept store for this new retail environment in Pittsburgh, and plans to roll it out in other locations throughout the U.S. GNC's new 3,000 sq. ft. location is a one-stop shopping experience offering nearly triple the number of products available in today’s GNC stores, with 1,000 new items. It features a comprehensive portfolio of health, well being and sports nutrition products as well as expanded product offerings in the categories of natural health and healing, probiotics, cleansing, proteins and health and beauty. GNC tapped the retail design firm Arnell to develop the new prototype.
Organic Valley & Ray’s Food Place Announce EcoUnit Program
Organic Valley and Ray's Food Place have joined forces with EcoUnit to launch a shopper rewards program that awards customers with EcoUnit credits that can be redeemed to support local stewardship projects like tree planting, river restoration, removal of invasive species and watershed clean-up. A purchase of any Organic Valley product from Ray's Food Place stores will earn shoppers EcoUnit credits they can redeem to support projects of their choice.
By partnering with Organic Valley and Ray's Food Place stores to launch this program, San Francicso-based EcoUnit hopes to create awareness of the loss of forests and degradation of fresh water supplies.
Coca-Cola Announces Commitment To Place Energy Info On Front Of Packaging
Coca-Cola Co. has announced global plans to include energy information per serving on the front of nearly all product packages in a move to increase consumers’ awareness about the calorie content of its beverages. Coca-Cola is the first company in the beverage industry to make this kind of international commitment.
The new labels seek to make it easier for consumers to make informed decisions about the beverages they drink based on their own individual taste preferences and nutritional needs. Coca-Cola’s global commitment is to have front-of-pack energy information on all products by the end of 2011. Muhtar Kent, Chairman and CEO, said, “Now more than ever, people expect facts about the products they consume to be both readily available and visible.”
Sutter Home Advances Sustainability With 187mL Plastic Wine Bottles
Sutter Home Winery, a leading producer of single-serving 187mL wines, is now using PET bottles from Ball Corp. for all 187mL wine bottles sold throughout the U.S. The bottles feature Plasmax(R), a transparent, internal silicon oxide (SiOx) barrier coating technology that protects the wine inside the bottle, provides exceptional clarity and does not contaminate the PET recycling stream because it is easily removed during the recycling process.
“Sutter Home switched to plastic wine bottles because of our ongoing efforts to become more environmentally friendly,” said Wendy Nyberg, Marketing Director for Sutter Home. “The plastic bottles weigh only one sixth what the glass bottles weigh, so consumers get the same amount of wine in a smaller, unbreakable, less wasteful and recyclable bottle.”
IRI Baby Boomer Report Reveals $50 Billion Growth Opportunity
The latest IRI research, “Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth,” examines the broad range of baby boomer lifestyle changes and identifies top-indexing food and non-food categories and key opportunities for marketers.
When consumers age into their 60s, they shop more frequently and a greater share of their total CPG spending is done at smaller format stores, including drug stores and dollar stores, at the expense of grocery, mass and supercenters. Food preferences also change with age. Across major beverage categories, it's clear that shoppers in their 60s prefer non-carbonated drinks, which causes them to make trade-offs, such as consuming less beer but more wine and spirits and drinking more coffee than soft drinks. Aging shoppers rely heavily on many over-the-counter (OTC) products, such as vitamins and gastrointestinal tablets but purchase less personal items, including deodorant and shampoo, than their younger counterparts.
IRI Sr. V.P. Sean Seitzinger, said, “Today’s retail and CPG community must work hard to understand the unique opportunities being created by this large and diverse consumer segment. Different micro-segments will define the market growth opportunities in health and wellness and the next generation of products.”
Ethnic Food Sales To Reach Record High In 2009
With an expanding ethnic population calling the US 'home', a new Mintel report shows sales of ethnic foods have climbed steadily since 2004, set to reach a record high of $2.2 billion in 2009. In addition, Mintel forecasts solid growth of nearly 20% from 2010-14. Mexican/Hispanic foods represent the largest segment of the ethnic foods market with nearly two-thirds (62%) of sales. In fact, Mexican food has become so mainstream, it is hardly considered ethnic anymore. Nearly six in 10 respondents say they have cooked Mexican food in the past month. However, it's the Asian and Indian food segments that are driving the market's growth, with 11% and 35% growth, respectively, from 2006-08.
According to Mintel, income is one of the strongest predictors of ethnic food cooking. Ninety-two percent of respondents with household incomes more than $150k have cooked ethnic food in the past month. Young adults are also among the most adventurous when it comes to global cuisines. Some 91% of respondents aged 18-24 have cooked ethnic food in the same timeframe. In addition to the growing diverse population, a resurgence in cooking and product innovation are helping to drive sales. More Americans are classifying themselves as ‘cooking enthusiasts’ and are having fun with cooking and experimenting with new flavors and foods.
Affluent Consumers More Likely To Be Heavy Coupon Users
According to The Nielsen Company, more affluent consumers ($70k+) are considered super heavy coupon users (39% compared to 35% for total U.S. households) and coupon enthusiasts (42% compared to 35% for total U.S. households). Other serious coupon users include those from large households, those households with female heads age 54 and younger, as well as consumers living in affluent suburban and comfortable country spreads.
Those likely to be low or non-coupon users: low-income, 1-member households, male-only head of households, African-Americans and Hispanic consumers, residents in rural and struggling urban areas. The recession drove heavier coupon usage as lighter coupon users in 2008 became heavier users in 2009. Consumers show stronger coupon use in edible departments and this is particularly true among the coupon enthusiasts, with 85 percent of their coupon unit purchases in edible departments.
SUN CRYSTALS Launched In Packets & Granulated Blend
SUN CRYSTALS All-Natural Sweetener from McNeil Nutritionals, LLC, is the first sweetener made from two simple ingredients - stevia, pure cane sugar, and nothing else - in packets and a granulated blend for a naturally sweet, low-calorie taste with the familiar texture of sugar.
“SUN CRYSTALS provide health-conscious consumers with a completely natural option for sweetening,” said Debra Sandler, Worldwide President, McNeil Nutritionals, LLC. “This revolutionary sweetener can help people reduce their intake of calories and carbohydrates from sugar and still satisfy their sweet tooth.”
Coca-Cola Unveils 90-Calorie Mini Can
Coca-Cola has introduced a new 90-calorie mini can to give consumers a better way to manage their calories. The 7.5-fluid ounce mini can carries the distinct Coca-Cola contour-shaped bottle image in white with a red background.
“The Coca-Cola mini can is a great option for smaller thirst occasions, and for calorie-conscious consumers,” said Hendrik Steckhan, president and general manager, Sparkling Beverages, Coca-Cola NA.
Anheuser-Busch Launches Bud Light Golden Wheat
Inspired by the growing popularity of wheat beers, Anheuser-Busch has introduced Bud Light Golden Wheat - an unfiltered wheat brewed with citrus.
“Bud Light has the unique ability to introduce wheat beers to a broader audience of beer drinkers,” said Mike Sundet, Sr. Director of Bud Light brands. “Bud Light Golden Wheat appeals to light beer drinkers who seek a variety of flavor options from their beer.”
Hansen Introduces Blue Sky Free
Hansen Beverage Co.has launched Blue Sky Free 100% all-natural, guilt free soda. Blue Sky Free is calorie and caffeine free, and contains no artificial ingredients or preservatives.
Remaining true to its core values of “go natural, use less, live free,” Blue Sky Free is naturally sweetened with Truvia, an all-natural sweetener extracted from the stevia plant.
Wheaties Fuel Unveiled
General Mills has unveiled Wheaties FUEL,which was developed with athletes Peyton Manning, triathlete Hunter Kemper, Kevin Garnett, gold medal-winning decathlete Bryan Clay, Albert Pujols and sports nutritionist Dr. John Ivy. The new Wheaties features long-lasting energy from whole grain to help keep athletes going and five B-vitamins to help the body release energy from food.
We’re excited to bring the first-ever cereal designed specifically to help fuel athletic performance to the market place,” said Dan Stangler, Marketing Manager for Wheaties.
Godiva Gems Are Launched
Godiva Chocolatier is making its brand more accessible with the introduction of Godiva Gems. Perfect for shoppers who appreciate the highest quality chocolate at an affordable price, Godiva Gems will be available in Godiva stores and department stores, and for the first time at premium grocery stores.
Jim Goldman, President, Godiva Chocolatier Worldwide, said, “This represents an exciting leap forward for Godiva and consumers, especially in this challenging environment.”
Duracell Launches Smart Power Initiative
Duracell has launched its new Duracell Smart Power initiative, which expands the brand's product portfolio beyond the traditional battery to address the ever-growing and ever-changing power needs of the modern consumer. More than 10 new products mark the start of Duracell Smart Power ranging from myGrid(TM) to on-the-go compact power chargers, new rechargeable battery chargers and patented LED technology for flashlights.
USA Display offers a “lazy susan” spinner display rack. This rack is constructed with eight pegboard panels around a hardwood frame and is available in a variety of heights and widths. It comes with locking casters. Custom signage is available. For more information, contact USA Display, PO Box 1700, Hendersonville, NC 28793, (Tel) 800-633-8241; (Web site) www.leisurecraftinc.com
MasonWays™ offers l6" Diameter Round side stack and spot merchandising display bases. The base is built using indestructible roto-moulded seamless plastic. 1/4" fiberboard slip sheets are available. The bases may be used for bulk displays, tie-in sales, side stack, shelf products, etc. For more information, contact MasonWays™ Indestructible Plastics, 580 Village Blvd., West Palm Beach, FL 33409; (Tel) 800-837-2881; (Web site) www.masonways.com
Midway Displays has added a new line of Steel Bases to its family of stock merchandising components. The 5 Leg Steel Base, and the 5 Leg Caster Steel Base can be ordered in a variety of stock sizes to accommodate 1", 1 ¼" and 1 ½" poles. They are available in stock Black or White and also a Raw finish for custom colors. This new line of bases will be available for use with all of Midways stock pole displays, or ordered bulk shipped to Display Producers. For more information, contact Midway Displays, (Tel) 708.563.2323, (Web site) www.midwaydisplays.com
Merchandising Inventives has introduced the 1" Up-Rite Sign and Display Holder Clip, which attaches to any wall or shelf. The 1" Up-Rite Sign Holder comes with a 1-1/4" wide adhesive strip on its base to allow a secure mounting. The FGCH-1 can hold signs up to 1/8" thick. For more information, contact Merchandising Inventives, 1177 Corporate Grove Drive Buffalo Grove, IL 60089; (Tel) 800-367-5653; (Web site) www.merchinv.com
T.M. Shea Corp. offers a patented Swing Strip display system which help products stand out from the shelf. The patented display features a bracket that bolts down securely to the bottom of the shelf. The polypropylene extruded SwingStrip attaches via a metal s-hook and features universal holes for the two inch glass filled nylon pegs. The Swing Strips are offered in various sizes and colors. For more information, contact T.M. Shea Corp., 984 Livernois Rd., Troy, MI 48083; (Tel) 248-589-3272; (Web site) www.tmshea.com
Plastic Power Corp offers the HANGSALL™ double-sided merchandiser system which allows for hanging a variety of size products. The unit is made of injection molded ABS material. An under-shelf mount allows for installation with existing data channels. The unit can be attached to end cap shelf sides and a card holder on top will promote products. For more information, contact Plastic Power Corp., 4046 Tugwell St., Franklin Park, IL 60131; (Web site) www.plasticpower.com
Save Mart Deploys Devlin Media's Convey-Your-Ad System
Save Mart Supermarkets, a grocery chain based in Modesto, California, is deploying Convey-Your-Ad™, an integrated approach to advertising utilizing the belts at the check stands in their Save Mart, S-Mart Foods, Lucky, and FoodMaxx bannered stores. These new locations will allow marketers to reach consumers in Northern California, and Northern Nevada.
Convey-Your-Ad will be the exclusive advertising agent for all the stores owned and operated by Save Mart Supermarkets. Convey-Your-Ad™ is a distinctive, innovative advertising platform that allows marketers to apply brilliant high-quality graphics to check stand conveyor belts at the grocery store. Devlin Media has developed a proprietary printing application process compatible with commercially available check stands.
John Kelly, V.P., Marketing for Save Mart Supermarkets, said, “The Convey-Your-Ad gives us another opportunity to catch the shopper's eye at the point of purchase.” For more information, visit www.devlinmedia.com.
Diet Coke Conducts 'Eat Tastefully Campaign'
Diet Coke has launched an ‘Eat Tastefully’ campaign with renowned Chef Tom Colicchio and the American Dietetic Association. The campaign will feature a traveling pop-up kitchen where consumers can learn how simple it is to create great taste.
“Diet Coke recognizes that today's consumers demand great taste. We're committed to providing these consumers with the resources they need to live tastefully,” said William White, Global Brand Director, Diet Coke.
CatGenie Debuts Cat-vertising Campaign In LA
CatGenie recently partnered with marketing agency, Suite Partners, and Orlando, FL-based Monster Media, to raise awareness for CatGenie, an automatic litter free cat box that flushes waste and cleans itself. Through the use of unexpected graphics and live cats in a 'cat-habitat' storefront window, CatGenie and Monster Media developed the purrfect display to grab the attention of passers-by. The entire display is 30 feet high and 70 feet wide. Steven Yampolsky, President, PetNovations, said, “This unconventional ad that has never been done before and is sure to resonate with consumers.”
New Giving Cart Is Introduced To The Supermarket Industry
Time Domain Corp., the leader in ultra wideband real-time location systems and Klever Marketing, (www.kleverkart.com) have introduced the first installation of Klever's Giving Cart™ System with Time Domain's Precision Location Ultra Wideband System (PLUS®) in The Market, a privately owned Park City, Utah supermarket. This enables retailers to dynamically communicate promotions and advertisements to customers as they shop, optimizing the shopping experience and driving sales.
The system, which includes interactive wireless display units that attach to shopping cart handles, enables The Market to target promotions to shoppers at the point-of-selection. The units are tracked in real-time and automatically alert customers to promotions as they go through the store.
“The combination of our precise PLUS technology with interactive wireless displays brings the internet shopping experience to the traditional brick and mortar retail space,” said Greg Clawson, Sr. VP, Sales & Marketing at Time Domain.
The ‘Big Apple Bog’ Kicks-Off Ocean Spray's Anniversary Celebration
Ocean Spray recently invited Americans to celebrate its 80th anniversary harvesting cranberries as a grower-owned cooperative with festivities at New York’s Rockefeller Center focusing on a 1,500 sq. ft. free-standing cranberry bog containing more than 2,000 pounds of cranberries. Recreating the beauty of the cranberry harvest, third, fourth and fifth generation growers told the story behind the cooperative's rich agricultural heritage.
Larry Martin, V.P., Marketing at Ocean Spray, said, “We're proud to partner with our grower-owners to share their personal stories and bring the stunning scene of cranberry harvest to life for Americans who have never seen a real harvest.” Visitors had the opportunity to discover the fruit’s versatility and unique health benefits, and sample Ocean Spray products. The character growers featured in Ocean Spray’s ad campaign also made a special guest appearance. Following Rockefeller Center, the bog traveled to New England’s Gillette Stadium.
Falling Star Argentine Wine Enters 3L Bag-In-A-Box Category
Falling Star, an Argentine wine imported to the U.S. by Frederick Wildman and Sons, has entered the 3L bag-in-the-box category with two reds and a white-Malbec, Cabernet Sauvignon, and Chardonnay.
The demand for value wines has surged with the recession, according to Wildman. “We saw it necessary to enhance and diversify,” said Francine Kowalsky, Brand Manager for Falling Star, “and took this opportunity to the next level since boxes are gaining in popularity with consumers as screw caps have, in the last few years.”
Dole Juice Launches Hispanic Campaign
Dole Juice is conducting the “Sacondole Jugo a la Vida” campaign to celebrate people who are making the best of life. The brand is joining celebrations throughout Los Angeles to surprise consumers in public venues like parks with family entertainment such as clowns, magicians and face painters.
“This effort builds on our insights into the lives of our Hispanic consumers who place a high value on the moments in life that bring them together,” said Ignacio Sola, a Dole marketing representative. “Whether they are having a family picnic or celebrating a quinceaera, Dole believes that enjoying every moment is what makes a difference!”
Dole will award consumers with juices cash prizes at select retail locations including the chance to win a SUPREME PARTY prize: $400 plus free Dole Juice coupons. In-store P.O.S. materials promote the cash prize campaign.
Niemann Foods & American Digital Signage Pilot In Store Mobile Messaging Program
American Digital Signage was chosen by retail chain and grocery operator Niemann Foods to provide an integrated digital marketing program wrapping digital signage and mobile text messaging to communicate store announcements and sales promotions to customers for a pilot at their Quincy, Illinois County Market store.
This opt-in service provides instant access to customers, ensuring they never miss an opportunity to save as they are shopping. Consumers are alerted to the free program via the American Digital Signage network LCD monitors located at the check out lanes.
“Retailers are looking for more cost effective means to show value to their customers,” said Drew Bernstein, EVP Sales & Marketing, American Digital Signage. “NFI is taking advantage of the one of the things people carry with them at all times, their mobile phone and informing them as they go through checkout with our digital screens.”
Green Mountain Beverage Roll-About Display
This colorful 4-shelf roll-about Woodchuck Draft Cider Display merchandises nine cases of product with 4 different flavors. The casters provide the capability to move it around the store to cross merchandise. It also offers a second in-store location for the product and allowed customers the opportunity to try/test a different product from the cluttered beverage category. The Green Mountain Beverage Roll-About Display was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087. (Web site) www.nashvillewire.com
Cooler Cabinet Bridge Expands Cooler Cabinets
This display is designed to expand cooler/freezer cabinets and offers the opportunity to merchandise product in seldom used space. The 12" wide bridge is produced from heavy duty sheet metal, tube and wire and its arms expand from 68 to 82 inches. The arch design gives the bridge strength to hold over 300 lbs. of product, ie: 54 - 750 ml. bottles. The area below the arch allows the retailer additional merchandising space that can hold an addition 24 bottles on their sides. The Cooler Cabinet Bridge was created by Practical Retail Merchandising Inc., 7 Williamsburg Road, Evanston, Illinois 60203.
Sutter Home Build A Better Burger Display
Sutter Home's Build a Better Burger promotion offers supermarkets can a variety of merchandising display options and case displays built around a simple pole topper. This dimensional pole topper uses rich photography of a very tasty burger paired with Sutter Home wine. Also, recipe and coupon offers with co-branded partners of all of 'the fixin's' creates traffic around the store and moves wine. The Sutter Home Build A Better Burger Program was created by Packagingarts, 700 Walnut Avenue, Mare Island, CA 94592.
(Web site) www.packagingarts.com
Stock Corrugated “Speed Table”
Alpak Display Group recently provided its stock corrugted “Speed Table” SD118A, for this supermarket display. The display features an open front Tray design for greater product visibility and easier consumer access. This Mini Speed Table display comes complete with Base, Tray and Header, packed flat in folders with instruction sheets for easy set-up at retail, or it can be shipped as a pre-loaded display for one-step product merchandising. This “Speed Table” display is available from Alpak Display Group, 575 N. Midland Ave., Saddle Brook, NJ 07663. (Web site) www.alpak.com
Stella D'oro Wood Floor Display
This floor display is constructed of wood and is a custom unit with strong branding. The header uses the Stella D'oro colors and the front facings make the product clearly visible. Each shelf is branded. The display offers a permanent area for this product, gaining valuable strategic off-shelf placement. The Stella D'oro floor display was created by J.H. Dunning Corp., One Dunning Lane, N. Walpole, NH 03609. (Web site) www.jhdunning.com
Candy Merchandising With the Wonderbar System
Bagged candy is one of the higher margin items with the average supermarket carrying 250-300 sku's of candy. The Wonderbar system increases the number of facings and often decreases the labor to keep the category well faced and stocked. The WonderBar System features an expandable Wire Tray. Removable, adjustable width trays ease stocking and planogram changes. It accommodates bags, bars and multi-pack items. Spring loaded trays keep the category faced for easy product purchase decisions. An integrated price tag holder reduces space required between product rows. The WonderBar System is available from Trion Industries, 297 Laird St., Wilkes-Barre, PA 18702. (Web site) www.trionind.com
Kraft Festive Tower
Kraft is using these Festive Towers this holiday season. This six foot high unit is multifunctional and attracts attention with its outstanding graphics and the fine detail of the construction. It features a recipe magazine to be stored within the unit. This program included basewrap, header signs, posters, wobblers, recipe pads and shelf talkers. The Kraft Festive Tower was created by Proprint Services, 5621 Finch Ave.East, Unit 5, Toronto, Ontario, Canada M1B 2T9. (Web site) www.pop-online.com
Special K Beverage Display
This display is built with wire, tubing and sheet metal, powder-coated and decorated with 4-color process graphics on styrene. The objective was to create a bold visual statement highlighting the protein and calcium enhanced water, and to encourage single serve trial of the product. The display is designed to highlight the Special K logo. This display was created by Racks, Inc., 7684 St. Andrews Ave., San Diego, CA 92154. (Web site) www.racksinc.com
Compact Bakery Cart For Bakery/Deli Dept.
This compact four-shelf cart may be used to cross merchandise prepared meal items with high-quality artisan bread. The display has a cherry finish which blends in with bakery department décor and the natural wood compliments the traditional craftsmanship associated with the creation of the artisan breads. Three slanted shelves present the bread at an attractive angle allowing for ease of shopping and viewing of the packaging. The bottom flat shelf can be used for cross merchandising. Casters make relocating the display easy. The Compact Bakery Cart was created by WM Display Group, 1040 West 40th Street, Chicago, IL 60609. (Web site) www.wmdisplay.com
SunnyD Samples Smoothies With Flavor Strips
Sunny Delight Beverage Co. wanted consumers to experience the taste of its Smoothies but the problem was that it was not possible to get a refrigerated sample into consumers' hands and mouths. They contracted with First Flavor to use Orange Whirl flavored Peel 'n Taste® strips as an innovating sampling device to generate trial. The dispenser allows customers to sample the SunnyD flavors in the supermarket aisle. The SunnyD Smoothie strips were produced by First Flavor, Inc., 146 Montgomery Ave Bala Cynwyd, PA 19096. (Web site) www.firstflavor.com
Modular Shelf Bottle Pusher Display System
Marketing Impact Limited has introduced a modular shelf bottle pusher display system, which makes it easy for supermarkets to organize and display all types of different bottles. The display system adjusts to fit most bottle diameters. The system easily installs on all gondola displays. It is offered in depths of 18” and 16”. This Shelf Bottle Pusher System is available from Marketing Impact Limited, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7. (Web site) www.displaypeople.com
Extrude-A-Scent Mouldings
Extrude-A-Sent Mouldings are designed to increase product shelf appeal through the power of scent. There is an unlimited choice of scents available for incorporation into any type of moulding. The product may be used for a variety of flavor and fragrance point-of purchase display applications. Extrude-A-Scent Mouldings are available from Outwater Plastics Industries, 24 River Road Bogota, NJ 07603. (Web site) www.outwater.com
Wine Tower Merchandises Two Italian Wines
Arancio and Mezzacorona Wine have come out with new l.5 liter bottles and are using this display to showcase the new version of these bottled wines. The display holds six cases of wine. A Styrene header is fabricated and silkscreened. The base of the unit is of melamine fabrication. The tower itself is CNC routed with heat formed styrene. This Wine Tower Merchandiser was created by Flair Display Inc., 33920 Merritt Ave., Bronx, New York 10466. (Web site) www.flairdisplay.com
Conagra Fresh Mixers Display
Conagra’s Healthy Choice Fresh Mixers is a true product innovation in microwave meals. Six flavor skus needed to be featured and this unique 360 design structure inspires easy consumer access for multiple purchase and trial. Signage promotes the ease of preparation and portability of the product. The display is easy to set-up and has an efficient footprint. The introductory promotion was developed for Conagra by Launch Creative Marketing, 208 S. Jefferson St., Chicago, IL 60661. (Web site) www.launchcreative.com
Green Bags Spinner For Supermarkets
This hook and rotor display offers flexible components for this Green Bags Display for supermarkets. These stock components offer maximum merchandising options. The unit packs small for economical shipping. This Green Bags Spinner display was created by Midway Displays, 6554 S. Austin Ave., Bedford Park, IL 60638. (Web site) www.midwaydisplays.com
Steep & Brew Gondola Merchandiser
Steep & Brew required a customized modular coffee merchandiser. This display can be knocked down and carried in the back of a salesperson’s vehicle and easily set up. The light-weight concept is attractive and economical with convenient features like a tamper-proof bar across the bulk bins. The Care Fair - Steep & Brew Gondola Merchandiser was created by Hoffman Manufacturing Corp., 5002 Blazing Star Dr., Madison, WI 53718. (Web site) www.hoffmanmc.com
Halls Refresh Launch Displays
This group of displays was developed with Cadbury for the launch of Halls Refresh, a new hard candy specially formulated to help moisten your mouth. The objective was to convey that this is not a cough drop. It is a new, everyday refreshment experience. The result was this 56ct PW/FS to introduce the 20 piece resealable bag and a 60ct Counter Unit designed for the 9 piece stick. Multiple layers of lug-ons emphasize the splashing water and fruit flavors. These displays were created for Cadbury by Menasha Display Group, 601 E. Erie Ave., Philadelphia, PA 19134. (Web site) www.menashadisplay.com
ShoptoCook™ Display Offers Meal Solutions
This ShoptoCook™ Display helps shoppers discover new meal ideas in the aisle of the supermarket. This interactive display enhances the shopper's experience through engaging simple and convenient meal planning resources. Complete meal planning and health and wellness modules (diet suggestions) are delivered. The display drives traffic to the center store and increases sales. For more information, contact General Display, Industrial Park Road, Medway Industrial Park, Medway, MA 02053. (Web site) www.generaldisplay.net
Whole Foods Inflatable
Whole Foods used this inflatable to attract attention and convey its image as a source for wholesome, nutritious foods. This giant inflatable can be placed on rooftops, pavements, sidewalks or grass and is inflated with a cold air fan unit. A light system for the inflatable can increase the dramatic effect and increase visibility after dark.This inflatable was created for Whole Foods by Above All Advertising, Inc., 6980 Corte Santa Fe, San Diego, CA 92121. (Web site) www.abovealladvertising.com
Old World Spice Shelving Display
This program required 300 single-sided shelving displays with custom branding. The display was placed in several supermarket locations as well as into specialty stores. The unit ships knock down, flat packed in a courier friendly carton. The Old World Spice Shelving Display was created by Avante Mfg., 4725 Iris Rd., Okangan Falls, BC, VOH-1R2 Canada. (Web site) www.avantekiosks.com
Complete End Cap/Island Display
This End Cap Display is being used for many supermarket products. This unit allows the user to build a complete display with shelves and spacers included. It may be built in five sizes from 48"W up to 40" deep and 12 to 14" high. The unit is easy to assemble with no tools required. It features Melamine shelves and spacers. The display ships knocked down. For more information on this complete End Cap/Island Display, contact MasonWays, 580 Village Blvd. #330, West Palm Beach, FL 33409. (Web site) www.masonways.com
Whole Foods Market Chalkboard Display
Like a favorite gourmet cheese shop, the Artisan cheese department at Whole Foods Market is renowned for selection and service. In order to highlight the Artisanal Cheese of the month and educate shoppers about the featured cheese, Whole Foods chose a double sided chalkboard printed with 4 color process artwork. The chalkboard also featured a wooden base to help it stand erect above the cheese display. The chalkboard was created by Heritage Sign & Display Inc., 344 Industrial Road, Nesquehoning, PA 18240. (Web site) www.popsigns.com
Custom Die Cut Overhead Sign System
Price Chopper Supermarkets are using this extruded Overhead Sign System in the Healthy and Beauty care department. The vibrant colors, impactful imagery, and text make the department very inviting. The upscale look helps draw in more customers and keeps the customers in the aisles longer. This patented Overhead Sign System, which is offered in a variety of extrusion profiles with a variety of mounting hardware options, is available from T.M. Shea Products, 984 Livernois Rd., Troy, MI 48083. (Web site) www.tmsheaproducts.com
Willy Wonka Nerds Giant Inflatables
Willy Wonka Candy Co. used these giant inflatables to promote its Willy Wonka Nerds candy. The inflatables promote the unique Nerds packages which contain two different flavors. The giant inflatables attract attention and deliver strong marketing impressions. These inflatables were created for Willy Wonka Candy Co. by Air Brands, 6470 Wyoming St. Unit 2024, Dearborn, MI 48126. (Web site) www.fabulousinflatables.com
Above All Advertising Inc. offers The Frog,™ a durable indoor/outdoor Signage Stand. The Frog(FM) was created to meet market demand for a durable, reusable, inexpensive water stand more portable than most water base stands, weighing 4.2 lbs. when empty and only 30 lbs. when full. It may be used at storefronts and shopping malls, convention centers and trade shows. For more information, contact Above All Advertising, Inc., 6980 Corte Santa Fe, San Diego, CA 92121. (Web site) www.abovealladvertising.com
WM Display Group offers a gondola fixture with only a few components that has been transformed into an old world wine shop. Oak panels flank each side of the gondola and oak millwork creates a front channel for UPC and pricing information. Shelf inserts are color-coded to the type of wine and food symbols offering menu pairing for each wine. Bottle organizers on each shelf safely inventory stock. Aisle signs command attention. Standing out from the typical clutter of a store shelf each wine is featured on a shelf extender. For more information, contact WM Display Group, 1040 West 40th Street, Chicago, IL 60609. (Web site) www.wmdisplay.com
Proprint Services Inc. offers basewrap which is available on a fast turnaround. The basewrap shown was printed full color for a SunnyD back to school promotion. For more information, contact Proprint Services Inc., 5-5621 Finch Avenue East, Suite 5, Toronto, Ontario, Canada, M1B 2T9. (Web site) www.pop-online.com
MasonWays Indestructible Plastics offers Pallet Guard™ which enhances palletized merchandise. It is available in 4 models and 3 heights and in many colors. Pallet Guards resist damage from shopping carts and do not require maintenance. They are made of indestructible polyethylene and can be used again and again. They are available in 5.25", 6" and 9" high. The Guards are expandable and designed to hide all popular pallet sizes. For more information, contact MasonWays Indestructible Plastics, 580 Village Blvd., #330, West Palm Beach, FL 33409. (Web site) www.masonways.com
Midway Displays offers its patented clipper display now available with a new spider base. This base comes with or without casters. It is available in black and white from stock and will also be available for custom colors. This new base can also be used with all of Midway's stock pole displays. For more information, contact Midway Displays Inc., 6554 South Austin Avenue, Bedford Park, IL 60638. (Web site) www.midwaydisplays.com
Joseph Struhl Co., offers a line of Sidewalk Signs available in stock, for same day shipping. New is a Quick Load A-Frame Sidewalk/Curb Sign available in three versions: 'Ready 4 Graphics', Message Boards and Snap Frame. These signs offer the benefit of quick change graphics, the sign panel slides in or out in seconds. The sign panels slide into curved tracks and will not blow out. The curved design looks great, adds strength to the sign face and deflects wind. Hidden security screws prevent the sign from being pulled out. Recessed 2.5" diameter wheels offer portability. The signs offer maximum impact with a small footprint. For more information, contact Joseph Struhl Co., 195 Atlantic Ave., PO Box N, Garden City Park, NY 11040. (Web site) www.magicmaster.com
Flair Display offers an environmentally friendly stock Wine Rack display. The unit is constructed of formaldehyde free MDF. This display can hold three to four cases of product. It offers a large area for custom graphics. For more information, contact Flair Display, Inc., 3920 Merritt Avenue, Bronx, New York 10466. (Web site) www.flairdisplay.com
Nashville Display offers this four shelf wire floor display which is available from stock as SKU 7l42-2. It features adjustable shelves, dimensions 24 l/2" wide x 17 1/4" deep x 48" high. Each shelf holds up to 25 pounds. It has an eggshell white powder finish. A five shelf display is also available. Displays are in stock and will be shipped within 48 hours of receiving an order. For more information. Contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087. (Web site) www.nashvillewire.com
T. M. Shea Products offers The PowerPillar, which hold a large quantity of product in a minimum of floor space. PowerPillars are versatile, attractive and durable. They can merchandise alltypes of products. PowerPillars are freestanding spinner displays that can accommodate pegged, shelved, and bottle products. They were developed to provide a uniform look for promotional floor merchandising. They come in peg/shelf and dump bin versions, stand five feet tall, and have a 18-inch footprint. Each unit also has five casters, two of which lock. For more information, contact T.M. Shea Products, 984 Livernois Rd., Troy, MI 48083. (Web site) www.tmsheaproducts.com
Plastic Power Corp. offers its Expandable Pallet Guard made of injection molded plastic panels. The unit is expandable from 31" to 54" and 6" high. The EZ Pallet Guard's dimensions allow it to wrap around the pallet easily and requires no tool to assemble or disassemble. The Pallet Guard is available in several colors. For more information, contact Plastic Power Corp. 4046 Tugwell Street, Franklin Park, IL 60131. (Web site) www.plasticpower.com
Focus Display Group offers an Aerodynamic 7” LCD Media Player for point-of-purchase display applications. The 7” LCD Media Player is designed for shelf and wall mounting, and can easily be incorporated into all types of displays. The unit has a memory of up to 4GB. It is offered in several colors, including black, red, blue and white. For more information, contact Focus Display Group, 10328 Highland West Drive, Escondido, CA 92029. (Web site) www.focuspackaging.com
POPCO Inc. offers its NX Snaprail™ which hangs wide format signage up to .080" thick. There is a quick-change locking feature which allows signs to be changed easily without tools. If a second Snaprail is used along the bottom of the sign, it keeps signage from curling and creates a framed look. The Snaprail is stocked in standard lengths up to 72" in clear or silver, or cut to custom lengths. Black or clear accessories are available. The silver NX Snaprail is a sturdy low-cost alternative to aluminum sign-hanging systems. For more information, contact POPCO Inc., 5405 Opportunity Court, Minnetonka, MN 55343. (Web site) www.popco-usa.com
Testrite Visual Products offers the Creo display system, an innovative modular display system designed in Italy, that features tool free assembly and heavy load capability. Creo doesn't have a lot of components, but it is designed to be configured in many different ways. One of the many types of displays that Creo can be used to create is furniture quality podiums. Testrite has the exclusive license to manufacture Creo in the U.S. For more information, contact Testrite Visual Products, 216 South Newman St., Hackensack, NJ 07601. (Web site) www.testrite.com
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