Nestlé Launches Global Modular In-Store Program
Nestlé has created a new Modular Merchandising system to meet retailers demands for more flexible displays.
The modular units are designed with expandable headers and shelves that can be grouped together to create floor displays, counter displays and under-counter displays. Headers and side graphics can be changed out to support seasonal promotions or new product launches. The units may be ordered in colors that match a particular brand’s packaging .
In the U.S. the system is being used to merchandise Nestlé’s Wonka brand. The company’s beverage unit, including the Nesquik and Nestea brands, is also employing the new displays.
The Nestle modular in-store display system, was created by Paramus, NJ-based LG&P In-Store Agency’s Toronto division.
LYSOL Displays No-Touch Hand Soap System
LYSOL, has introduced the No-Touch Hand Soap System, which helps stop the spread of germs by automatically sensing hands and dispensing antibacterial soap.
LYSOL Healthy TouchNo-Touch Hand Soap System Starter Kits are now available in Soothing Cucumber Splash scent and Cleansing Green Tea & Ginger scent (includes 1-dispenser, 1-8.5 oz. hand soap refill and 4 AA batteries). Hand soap refills (8.5 oz.) are available in three fresh scents: Soothing Cucumber Splash scent, Cleansing Green Tea & Ginger scent and Refreshing Grapefruit Essence scent.
Starter kits and hand soap refills are available at Wal-Mart and other grocery, drug and mass stores nationwide.
7-Eleven Displays Zynga Game Cards
7-Eleven is partnering with Zynga to offer FarmVille-, Mafia Wars- and YoVille-branded items on many of the convenience retailer's products, including signature Slurpee® and Big Gulp® drinks in nearly 7,000 stores across the United States and Canada. The campaign will allow consumers to redeem exclusive virtual items within Zynga games.
“7-Eleven’s partnership with Zynga has launched one of the most unique campaigns in our history,” said Rita Bargerhuff, 7-Eleven Chief Marketing Officer. “It gives millions of loyal fans, who regularly play Zynga games, access to incentives on more than 30 products in our stores. The Zynga universe of gamers is vast, and we knew we had to come up with a promotion fit for this demographic. Attracting millions of consumers to 7-Eleven stores with exclusive items for Zynga games creates an additional opportunity for them to try our products.”
D&W Fresh Market Store Offers Old World Market Charm
The newest D&W Fresh Market at Knapp’s Crossing, in Grand Rapids, MI is a 50,000 sq. ft. state-of-the-art, energy efficient store, which blends the attributes of old world markets with specialty foods and destination departments, plus the convenience, time, and cost savings of a larger supermarket.
The outdoor market is stocked with crates full of fresh fruits, vegetables, hanging baskets, and colorful flowers. Inside, there is the sight and smells from the Old World Artisan bakery, fresh roasted coffee Starbucks bar, floral department, full service delicatessen, made-to-order sushi station, teas by the ounce, Greek olive bar, made to order pizzas and salads, Gelato and Sorbetto and more.
Dennis Eidson, CEO, Spartan Stores, said, “Time-crunched shoppers who appreciate quality foods and attractive presentations are going to be extremely impressed with everything the store offers.”
Twang Beer Salt Develops New Hanging Display
Twang Partners LTD, San Antonio, TX, is using this one-piece merchandiser to merchandise its Twang Beer Salt. The display strip attaches to the door of the beer cooler, so it's directly in the consumer's line of site. The display strips are shaped like a beer bottle and die cut with 12 individual tabs, which securely hold the 1.4-ounce longneck shakers in plain sight, like ornaments on a Christmas tree. Each tab is perforated to make for easy dispensing and refilling. Composed of 30-mil white high-density polyethylene (HDPE), the display is screen-printed using four-color process plus black with a 65-line screen and requires no special finishing other than die cutting.
Because it’s made of HDPE, the display has the added benefit of being fully recyclable. The display was created by WS Packaging at its facility in Algoma, WI.
Mead Johnson Endcap Display Features Enfamil Baby Formula
Mead Johnson is using this five tray endcap display to feature its Enfamil baby formula. The display ready tray with graphic cube is designed to be shopped from all levels. The displays arrived fully loaded in a shipper to allow easy assembly in stores. This allows for versatile configurations that fit regional wide promotional efforts.
The display highlights Mead Johnson’s new Enfamil Premium formula, a unique, dual prebiotic blend, which promotes the growth of good bacteria throughout a baby’s digestive tract This display was created for Mead Johnson by Packaging Unlimited, Inc., (www.pkgunltd.com), a Louisville, KY-headquartered point-of-purchase display firm.
RevHoney Displays New Natural Honey U-Tubes As An Energy Booster
New U-Tubes, by RevHoney, are made with 100 percent real honey and natural fruit flavors. More than just an energy boost, they help promote metabolism, muscle recovery and regulate blood sugar levels.
Originally designed with endurance athletes in mind, such as runners and cyclists, U-Tubes can also enhance energy levels of novice through professional athletes in any sport. The honey is packaged in convenient one-ounce tubes to fit in a pocket, travel pack, purse or gym bag.
Flavors include Blackberry, Raspberry and Strawberry. U-Tubes have 80 calories, 20 grams of carbs and more than 41 amino acids, minerals, enzymes, and vitamins. Point-of-purchase displays are in stores to generate consumer awareness for U-Tubes. The displays may be placed on shelves or counters to generate impulse purchases.
‘Boomerangers’ Increasingly Influence Household Purchase Decisions
Boomerang consumers are defined as young adults who, after living away from home, have returned to live with their parents. Luminosity Marketing, has released its Boomerang Consumer Study, which analyzes the lifestyles, values and purchasing habits of Boomerangers.
Highlights of the Boomerang Consumer Study include: Boomerangers don’t fit the “slacker” stereotype as depicted by previous generations. Many of them (35%) are making what they consider to be a smart decision to move back home in order to save money for specific life goals. Given that they are able to rely on their parents as a financial safety net, Boomerangers report generally happy moods and low stress levels throughout their daily lives. Household decisions and purchases are increasingly being made by Boomerangers, rather than their parents. For example, 80% of the segment participates in purchasing groceries for the household.
“Boomerang consumers are emerging as a segment that marketers need to pay close attention to given their role in household decision making,” said Luminosity President, Elizabeth Dolinski.
Starbucks Introduces Fusions Naturally Flavored Coffee In Grocery Stores
Starbucks has introduced its latest innovation in packaged coffee; Starbucks Natural Fusions, the industry’s first and only nationally-branded naturally-flavored premium coffee made with real ingredients, such as vanilla, cinnamon and nutmeg, ground and blended in with the coffee. The new coffees, vanilla, caramel, and cinnamon, will be available in 11 oz. packages where groceries are sold.
Annie Young-Scrivner, Global Chief Marketing Officer for Starbucks, said, “These new coffees provide the Starbucks coffee taste that people expect with just the right amount of flavor.
Golden Tiger Introduces New Sushi Bar Thaw-and-Serve Sushi.
Golden Tiger, the Asian food division of Windsor Foods, has introduced Sushi Bar, a line of authentic, frozen sushi. Hand-rolled and pre-sliced, these all-natural rolls are made from fresh ingredients. They contain no preservatives, and come fully cooked in convenient vacuum packs. Sushi Bar is available in four flavors: California roll, Smoked salmon and cream cheese roll, Spicy crab roll and Vegetarian roll.
Lorena Cantu, product manager, Golden Tiger, said, “The available tray sets with soy sauce and wasabi condiments make Sushi Bar perfect for merchandising grab-and-go combinations.
M&M's Pretzel Introduced
Mar’s has introduced M&MS Pretzel Chocolate Candies, which are not only salty and sweet, but they also contain 30 percent less fat than other leading chocolate snacks, providing a sensible bite-sized treat for any party. Pretzel is the newest taste to go inside M&M’S. Chocolate and pretzel lovers alike can find M&M'S Pretzel Chocolate Candies in food, mass, convenience and drug stores.
Menasha Packaging offers the Display-Ready Clip Hutch, which uses patented clip technology to reduce labor and assembly costs by as much as 65%. The display accommodates high-impact graphics and provides limitless merchandising solutions. “We created a glue-clip machine that accelerates the assembly process and eliminates wasteful errors,” said Dennis Bonn, VP Marketing, Menasha Packaging. For more information, call 1-800-451-0224 or visit. (Web site) www.menashapackaging.com
Masonways offers its Mobile Shelf Merchandiser, a versatile merchandising solution. The Merchandiser features three Adjustable Wire Shelves for merchandising all types of products. The plastic display sets up easily. The lightweight unit has attached wheels for easy relocation anywhere in a store. For more information, contact Masonways Indestructable Plastics, (Tel) 561-478-8838; (Web site) www.masonways.com
T.M. Shea offers the Horizontal InfoSpinner™ for pegboard or shelf applications. The Horizontal InfoSpinner features three 24" x 4.2" graphic panels, providing a large area for promotional graphics without obscuring product visibility at the retail shelf. Custom lengths are available For more information, contact TM Shea, 984 Livernois Rd., Troy, MI 48083; (Tel.) 800.992.5233; (Web site) www.tmshea.com
Marketing Impact has introduced The Max Floor Spinner. The 3-Way Max Spinner accommodates 3 graphic panels and is designed to hold three times the product of flat, static display panels. The Max Spinner is designed to mount to various bases and extension arms, making this a versatile display system that may be used either as a floor or shelf display. For more information, contact Marketing Impact, 50 Planchet Road, Concord, Ontario, Canada L4K 2C7; (Tel) 905-738-0888; (Web site) www.displaypeople.com
Heineken Conducts ‘Plug Into Summer’ Promotion
Heineken is conducting a ‘Plug into Summer’ consumer initiative aimed at bringing off-the-chart music experiences from some of the hottest music artists to consumers. The program combines promotional packaging, cutting-edge brand experiences, exclusive merchandise tie-ins with partners such as Fender Guitars, and an on- and off-premise display program.
Breege Murphy, Channel Marketing Manager, Heineken USA, said, “Our blowout ‘Plug into Summer’ program has all the elements to inspire consumers to seize the moment and ‘plug in’ by creating the ultimate summer party at home through the fusion of great music, incredible fusion food suggestions and ice cold Heineken and Heineken Light beer.”
Interactive retail displays featuring light, sound and themed display enhancers, including branded guitars, iPod docking speaker with amp and lighted music towers, will create electrifying in-store music destinations.
Starkist Launches Health & Happiness Tour
StarKist is conducting a “Have You Been Starkist?” Health & Happiness Tour with celebrity chef and television personality Sandra Lee. “Getting ‘Kist is about discovering the taste and health benefits of incorporating StarKist Tuna into your everyday life. We want this tour to educate consumers about these benefits in a fun, light-hearted way,” said Joe Tuza, SVP, Marketing.
The Tour AirStream vehicle will be located at parks and grocery stores. The tour will feature: “Fish-Kiss” Photo Booth, Memory Test, Energy Test, and Product Sample and Recipe Booklet. Grand Central Marketing, New York City, is the promotion agency for the campaign.
Augmented Reality Breakfast Game Served Up To Promote Honey Nut Cheerios
Saatchi & Saatchi NY along with digital media developer Boffswana (www.boffswana.com) are employing Unity Technologies’ augmented reality for General Mills’ Cheerios brand. The ‘Honey Nut Cheerios Honeyway Train’ augmented reality game uses the actual Cheerios cereal box -- connected via webcam -- as the game controller.
“Putting the clients’ product at the heart of the experience bridges the gap between the physical and digital,” said Robert Stock, Executive Producer, Boffswana. “We have created something unique and immersive by combining augmented reality with the easy to use power of the Unity engine.”
David Helgason, CEO of Unity Technologies, (www.unity3d.com), said, “The growing use of Unity outside of gaming confirms our prediction that ‘gamification’ is truly underway. We work very hard to make Unity as accessible as possible to people with a wide variety of skills, and we’re amazed at what creative people are doing with it. We never expected a cereal box to be used as a controller!”
Aisle Sentry Offers Retail Safety System
Aisle Sentry offers a unique, patented hazard warning system designed to aid in the prevention of slip-and-fall and other aisle related accidents.
An individual Aisle Sentry unit is a self-enclosed (surface-mounted, shelf-mounted or free standing) device, which is easily activated by any employee simply by activating the concealed caution arm. The unit is not only an extremely effective warning device, but also provides eye-level, drop-in advertising space. Major product features include: Warning Signal-the current 85dB alarm (or verbal warning) is audible within 15 feet of the unit. Shelf Mounting Brackets, are designed so units can be at a consistent level throughout the aisle. The Advertising Slots are designed for easy installation and removal of in store messages.
For more information, visit www.aislesentry.com.
POWERADE Conducts First Hispanic Integrated Campaign
POWERADE will feature Guillermo “Memo” Ochoa, star goalkeeper for the Mexican National Team, in its first-ever, fully-integrated marketing campaign created exclusively for the U.S. Hispanic consumer. The POWERADE Latino campaign coincided with the 2010 FIFA World Cup in South Africa. FIFA officially designated POWERADE as “Chosen by FIFA to Hydrate 2010 FIFA World Cup Players.”
“The POWERADE Latino campaign is part of our broader FIFA World Cup activation,” said Jose Serafin, Sr. Brand Manager, Hispanic Marketing, Coca-Cola NA.
The Spanish-language campaign in major U.S. Hispanic markets includes broadcast, print, out-of-home, online, in-store and product packaging. Memo will be the only athlete of the campaign featured throughout the World Cup. Frank Bracken, Brand Director, POWERADE, said, “Memo embodies the POWERADE brand personality; bold, confident and independent.”
JOLT ENERGY Runs Music Promotion
JOLT ENERGY wanted to gain attention in target markets through c-store display. A promotional program was developed that utilized the product’s “safety seal” to deliver the message, which was reinforced with clings and posters.
It was touted as the first under the cap promotion in the energy category. JOLT offered a free music download with every purchase (through partner Island Def Jam Records) with a chance to win a grand prize concert experience. The promotion achieved awareness at the point of sale, drove traffic to the website and created consumer interaction with the brand. This promotion was developed by Concept One Communications, Westport, CT; (Tel) 203-221-1118; www.conceptone.com.
Miller Coors Launches ‘Batch 19’ Pre-Prohibition Beer
Beer drinkers curious about what beer tasted like before Prohibition now have their chance to find out thanks to a recent discovery of a 91-year-old, authentic pre-Prohibition recipe by MillerCoors.
Batch 19 Pre-Prohibition Style Lager will be available on draft in limited quantities and in select locations in Chicago, San Francisco, San Jose, Washington, D.C. and Milwaukee. Batch 19 is derived from a recipe found in an old logbook discovered in brewery archives dating back before 1919, when Prohibition banned beer.
Power Bar Arch Attracts Attention At Sporting Events
Power Bar is using this 18 ft tall x 31 ft wide giant inflatable PowerBar Arch to convey PowerBar’s passion for sports, fitness and health through brand presence at multiple fitness events.
In a cost effective, fun and reusable way, the inflatable successfully established a “landmark” that creates excitement for the event and brand.
This giant inflatable arch was created for Power Bar by The Inflatable Marketplace, 1810 Gillespie Way; El Cajon, CA 92020; (Tel) 619-258-4466; (Web) www.inflatablemarketplace.com.
Corona Kicks Off Summer With ‘Pop-Up’ Beach In NYC
To kick off summer and leverage its largest promotion ever, Corona Extra and Corona Light hosted a 24-hour beach party in New York City’s Times Square. Corona brought its lifestyle to NYC and encouraged consumers to start celebrating summer by visiting the larger than life beach Times Square. This unique event kicked off Corona’s “Win a Beach Getaway” summer promotion.
The Corona “pop-up” beach boasts: 30 tons of sand spanning 2,500 sq. ft., Ocean sounds piped in via a sound system, dozens of palm trees, beach chairs, volleyball nets, and brand ambassadors taking photos of visitors in a giant 30 feet tall Corona bottle.
As part of the promotion, consumers can look inside specially marked 12-packs, 18-packs and 24-packs for a chance to find a promotional bottle. Two-thousand Corona Extra and Corona Light 12 oz. bottles will feature a special graphic wrap and a unique entry code redeemable at www.coronabeachgetaway.com for a chance to win 1 of 1,000 prizes including 100 Grand Prize trips for two to Cancun, Mexico.
Okanagan Spring Brewery Features Custom Floor Display
Okanagan Spring Brewery is using this custom shelving unit which was designed to merchandise l2 6-packs of Sleemans Cream Ale.
The unit features full side panel graphics of the bottle image as well as an acrylic “pop out” logo on the header panel.
The Sleeman Cream Ale custom Display was created by Avante Mfg., of Okanagan Falls, GC, Canada; (Tel) 250-497-5110; (Web Site) www.avante.com.
Category: Permanent Displays
Display Producer: Nashville Display
306 Hartmann Drive, Lebanon, TN 37087
This DVD-Blu-ray Disc Spinner has 48 facings and features an anti-sweep system and clear pushers. The display is constructed from wire, wood, metal and tubing. The wood header sign panels have clear channels for changeable graphics. The metal parts have a durable finish.
Category: Plastic Displays
Display Producer: Masonways Plastics
580 Village Blvd. #330, West Palm Beach, FL 33409
Masonways offers Corner Guards for pallet displays. The 17” High Corner Guards prevent damage to merchandise from shopping carts and help to reduce injuries and breakages due to falling merchandise. The Corner Guards easily lock onto Masonways Pallet Guards and they provide additional in-store advertising exposure.
Category: Promotional Displays/Vinyl Cling
Display Producer: Proprint Services Inc.
5621 Finch Avenue East, Unit 5, Toronto, Ontario, Canada, M1lB 2T9
This piece of 2 sided repositional vinyl cling was litho printed on a 6 color Heidelberg press and then trimmed to size. It was one part of many point of sale materials produced for Gatorade including posters, wobblers, cooler clings and mobiles that were then kitted and shipped out across the country for use on premise. This program continues the sponsorship of one of the elite NHL players within the sport drink segment.
Category: Display Hooks
Display Producer: Armstrong Alar
15 E. Palatine Road #101, Prospect Heights, IL 60070
This hook works on #8 and #10 types of ball chain soon to be made for #3 and #6. It eliminates the need for an A Coupling and S Hook when using ball type chain for hanging signage and display graphics.
Category: Permanent Displays
Display Producer: Marketing Impact Inc.
50 Planchet Road, Concord, Ontario L4K 2C7 Canada
This shelf display system organizes Jello packages on the grocery store shelf. Full color graphics attract attention, help shoppers easily find specific flavors, and enhance appetite appeal to generate impulse purchases.
Category: Permanent Displays
Display Producer: J.H. Dunning Corp.
One Dunning Lane, North Walpole, N.H. 03451
The Dogfish Head permanent display is made from hardwood which is sourced from certified renewable domestic forests. It is a four shelf unit which displays full cases of beer on the lower three shelves and larger single bottles on the top shelf. The display features silk screen images on the sides and header and is shipped knocked down flat and assembles easily in the field.
Category: Permanent Displays
Display Producer: T.M. Shea Products, Inc.
984 Livernois Rd., Troy, MI 48083
TM Shea’s Endcap SideStacker display is a combination between the methods of floor quarter pallet stack and PowerWing merchandising. This display may be used at end cap sides, against walls and as check-out lane blockers. Shelves can mount on an angle in 2" increments. The display is on casters for easy mobility.
Category: Corrugated Displays
Display Producer: Menasha Packaging
621 Wacker Drive, Hartford, WI 53207
This display was created to call attention to Keebler and Kellogg’s brands throughout the critical holiday entertaining season. The objective was to drive seasonal sales through outstanding assortments in a warm, visually appealing display that commanded a prime location. Battery operated lights attracted attention and complemented the holiday theme.
Category: Permanent Displays
Display Producer: J.H. Dunning Corp.
One Dunning Lane, North Walpole, N.H. 03451
Stella D'Oro is using this display to get off-shelf placement. The header uses the Stella D’Oro colors and the front facings make the product clearly visible. Each shelf is branded. Hardwood materials and finger locked shelves with metal threaded inserts help insure the display enjoys permanent placement.
Category: Wire Display Fixtures
Display Producer: Trion Industries
297 Laird Street, Wilkes-Barre, PA 18702
Trion Industries’ WonderBar System increases the number of facings and often decreases the labor required to keep a category well faced and stocked. The WonderBar System features an expandable Wire Tray. Removable, adjustable width trays ease stocking and planogram changes. It accommodates bags, bars and multi-pack items. Spring loaded trays keep the category faced for easy product purchase decisions. An integrated price tag holder reduces space required between product rows.
Category: Promotional Displays
Display Producer: Launch Creative Marketing
208 South Jefferson Street, Chicago, IL 60661
Sara Lee recently promoted its partnership with Disney Pixar’s “Toy Story 3.” Display materials included standees, pole signs, large displays, and header cards. The elements could be assembled together to create a multi-dimensional, eye-catching display that would command attention in busy stores. The displays communicated the brand’s “Toy Story 3” premium offer and contest.
Harbor Industries, Inc. created this New Leaf Candle Display, an environmentally friendly unit created to promote Candle-Lite's eco-friendly New Leaf scented candles. The display is made of unfinished medium density fiberboard which is CARB Phase l compliant. The unit uses biscuits made of 100% recycled hardwood and water soluble glue. The graphics are digitally printed on "Green to the Core", a greener alternative, earth friendly, biodegradable rigid media. The display ships knocked down to minimize its carbon footprint. The display is designed to be100% recyclable at end of life. For more information, contact Harbor Industries, 14130 172nd Street, Grand Haven, MI 49417.
(Web site) www.harbor-ind.com
Midway Displays offers a flexible component system for hook & rotor displays developed for maximum merchandising options. Midway's exclusive nesting base system and patented Clipper "Snap Rack" Displays have been developed to knock-down and pack smaller, making shipping more energy efficient. For more information, contact Midway Displays, Inc., 6554 S.Austin Avenue, Bedford Park, IL 60838. (Web site) www.midwaydisplays.com
Alluma Tech has been awarded a U.S. patent for its Lite Tech LED product line. This innovation results in brilliant vibrant illumination, longer life LED's and more cost effective fabrication. The patent recognizes Lite Tech's industry innovation by using its metal housing, lower watt LED's and point to point soldering to dissipate heat resulting in a longer LED lifespan. Lite Tech is the only LED brand utilizing phosphor enhanced graphic decorating to achieve brightness with lower wattage LED's. Lite Tech's patent raises the bar for illuminated POP branding. LED signs can now be manufactured in smaller budget quantities, in shorter lead times and without costly injection molds. Reduced packaging/shipping costs along with 80% less power consumption are significant "Green" environmental considerations for Brand Marketers. For more information, Alluma Tech, 6658 W. Robinwood Lane, Franklin, WI 53132. (Web site) www.allumatech.com
J.H. Dunning created this Robert Rothschild Display made from wood sourced from certified renewable domestic forests and finishes that meet or exceed all emission standards. The display is durable. It can ship knocked down flat. For more information, contact J.H. Dunning Corp., One Dunning Lane, North Walpole, N.H. 03451. (Web site) www.jhdunning.com
MasonWays Indestructible Plastics offers its "Mobile Shelf Merchandiser" a fixture which may be used for spot placement throughout the store. The display is manufactured using Recyclable, Eco-Friendly plastics. For more information, contact MasonWays Indestructible Plastics LLC, 580 Village Blvd. #330, West Palm Beach, FL 33409. (Web site) www.masonways.com
Nashville Display offers its anti-sweep system with pushers that keep DVDs front faced as shown in the display shown, which substantially reduces theft at retail. With this anti-sweep system, only one DVD can be removed at a time without sweeping, or removing all DVDs in a pocket. A DVD that is removed from the display by a consumer can be easily replaced. This system can be incorporated in any custom display designed for DVD-Blue-ray Disc product. For more information, contact Nashville Display, 306 Hartmann Drive, Lebanon, TN 37087. (Web Site) www.nashvillewire.com
New Business Solutions Inc. offers its new PPS (Product Protection Merchandising System). The store fixture allows the customer to view and purchase one product at a time by moving a selector right or left. It prevents the sweeping of product by potential shoplifters and has an audible clicking sound to alert store security that the customer is using the system. The unit can accommodate a variety of different products both pegged and boxed. For more information, contact New Business Solutions Inc., 1F Enterprise Place, Hicksville, New York 11801. (Web Site) www.nbsdisplays.com
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