Slushies Floor Display
Introduces New Kool Aid Product
Kraft Foods, Inc., wanted an off shelf merchandiser for the national introduction of Slushies, a new Kool Aid cold drink mix product. The unit had to hold a large volume of product and present a dynamic appearance in-store. This unit has beautiful bold graphics that stand out in the supermarket environment. The floorstand utilizes six large compartmentalized trays with graphic channels molded onto the front of each compartment to hold die cut graphics. Thirty-six cases of product weighing more than 300 pounds were displayed, with easy access by the consumer. For more information, contact Henschel-Steinau, Inc., 300 Grand Avenue, Englewood, NJ 07631
Welsh Farms Shape-Lite Sign Sells Ice Cream
In conjunction with a recent market expansion program Welsh Farms wanted a high-impact display to build brand recognition and to attract a lot of attention. It was also intended to link the brand name and logo with a powerful representation of an ice cream cone. The Welsh Farms Shape-Lite combines illumination with screen-printed graphics and a visually distinctive shape for maximum impact. This combination of design elements helped to achieve greater notice and the recognizable ice cream cone shape helped to forge a link between the brand name and the product enhancing brand recognition. For more information, contact Heritage Frame & Glass Creations, 344 Industrial Drive, Nesquehoning, PA 18240.
Jell-O Tower Merchandises
Large Quantity Of Product
This Jell-O Tower was designed for use in supermarkets and merchandises more than 30 case of gelatin and 10 cases of pudding in a footprint only 32” in diameter. The patented design allows more than 350 lbs of product to be displayed in a variety of off-shelf locations. The three-sided display includes five tiers that rotate in order to provide 360-degree access to consumers. Each shelf is engineered to accommodate various dimensions of either the pudding or gelatin products. The display, nearly 8’ tall assembled, ships kd. Four-color graphics boldly convey a Jell-O special offer and take-one pads are provided. For more information, contact New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747.
Lawry’s Foods 30-Minute Marinade Boosts Sales At Meat Depts.
This attractive display is manufactured from rough-cut cedar and wire shelves with a "Western-Style" firebrands logo. Its objective is to recreate the feeling of a grill and smokehouse. The wire shelves resemble the grates of a grill. The burnt-in logo looks like a cattle brand. These unique units are placed near the meat counters at supermarkets and boast the marinade flavor of many of the top steakhouse restaurants. For more information, contact Chicago Display Marketing, 1301 W. Armitage, Melrose Park, IL 60160.
New "Got Milk" Campaign Attracts Kids and Parents
The new "Got Milk" advertising campaign has a new look this year. Colorful graphics featuring the theme "The Great Milk Mustache Maker," shows a mustached cow (and kids) to promote milk sales. The display offers a special Free "Milk Mustache Maker" with the 2 gallon purchase of milk and ½ gallon chocolate milk. The attractive, free-standing display holds 200 colorful Milk Shakers. Each brightly printed display weighs 40 lbs., has a pop-up base, and arrives at the retailer pre-packed for easy assembly. For more information, contact Meridian Display, 162 York Avenue, St. Paul, MN 55117.
Clear Scan Shelf Edge Strips Create Store-Within-Store
Clear Scan Shelf Edge Strips provide a high-visibility home for all vital product, price and promotional information. Clear Scan highlights departments, creates store-within-a-store destinations, and solves cold area pricing problems in deli, meat, dairy and frozen departments with cold-formulated strips. Based on inexpensive, easy-to-change, plain paper labels, Clear Scan saves time, labor and money in labeling product storewide. It improves readability, promotes impulse buying and facilitates more accurate scanning. It opens at a touch and allows the labels to drop right into place with speed and ease, eliminating hard-to-remove adhesive stick-on’s. For more information, contact Trion Industries Inc., 297 Laird Street, Wilkes-Barre, PA 18702-6997.
Mini Refreshment Center Win Retail Space For Coca-Cola
This Mini Refreshment Center was designed to win precious in-store display space at markets in Mexico. The modular system fits virtually any vertical cooler in the market. It increases brand presence in the eyes of consumers and motivates impulse sales. The header system gives Coca-Cola added brand visibility on top of the coolers. Large interchangeable graphics, including a huge 3-D icon, provide added brand presence. Several thousand displays were placed in Mexican markets with great success. For more information, contact RTC Industries Inc., 2800 Golf Road, Rolling Meadows, IL 60008.
Nabisco Aisle Architecture Helps Increase Overall Sales
The Nabisco Aisle Architecture display was designed to increase both overall category sales and Nabisco sales by pulling traffic down the aisle. Aisle Architecture is a new concept that turns the entire grocery aisle into one giant display. Various sized riser cards can be seen from virtually anywhere in the store and serve as a beacon to guide customers into the aisle. The Nabisco message is also seen on the reverse side of the display. End-caps, brand designators, shelf talkers, floor-talkers and channel strips continue to involve customers as they enter the aisle. For more information, contact Conocraft, Inc., Industrial Drive, McAfee, NJ 07428.
Kroger Garden Signage Program
The Kroger board is used as an an eye-appealing and appetite appealing display in Kroger Stores in the Produce Department. The chalkboard is attached to the produce display rack over the actual department to establish the theme, "The Kroger Garden." The special "chalked" art work makes the board stand out in the supermarket environment. There are additional chalkboards for other produce such as bananas, etc. For more information, write to Marsh Industries, Inc., P.O. Box 509, Dover, OH 44622.
Pizza Quick Homemade Pizza Center Sells Co-Promotional Items
The Pizza Quick Homemade Pizza Center proved to be a versatile unit when it was expanded to offer co-promotional products, such as pizza crust, so that the entire display could be used at multiple locations in the supermarket. The unit was easy to set-up through the use of C-clips. Wheels were added to allow for movement within the store near allied ingredients. The unit allows for co-branding through the use of hooks and side bins to hang pepperoni, cheese, etc. For more information, contact Smurfit-Stone Display Group, 5200 South Airport Drive, Sandston, VA 23150
Mistic Rain Forest Nectars Rolls Out In Stock Display
Triarc, Inc. selected this TechStoc Floor Stand to roll-out the Mistic Rain Forest Nectars line in supermarkets. Five thousand displays were distributed. The Optimizer Floor Displays featured in the TechStoc line of pretooled displays, is an affordable, high volume, high quality display available for immediate delivery. The display was designed with five trays with a custom die-cut header and skirt that featured the Mistic Rain Forest bold graphics and logo. The merchandiser ships knocked-down and sets up easily without tools. For more information, contact Display Technologies, 111-01 14th Avenue, College Point, New York, 11356.
Guarded J-Hook Provides Safety In Supermarket
Publix Supermarkets have been extremely sensitive to in-store injuries to its customers. They have used this plastic guarded J-Hook to replace the all wire units that were in use over 15 years ago and since utilizing this hook, not a single in-store accident has been reported. With the current widespread necessity for using UPC codes on all items, Publix requested a new version of the J-Hook with a built in label holder. The new J-Hook measures 7.5" wide with a 4" long prong. It snaps into standard price molding and is held tight with a set screw (already installed). The new built in scan plate is 2 ½" wide and 1 ¼" high. For more information or a sample of the new J-Hooks (JH75PLT) contact Art-Phyl Creations, 16250 NW 48th Avenue, Miami, FL 33014.
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