FLOORgraphics Inc., Launches IN-STOREplus!
FLOORgraphics has introduced IN-STOREplus!, programs for in-store advertising. The new programs include a network of more than 3,000 stores, anchored by A&P and Safeway. In addition to FLOORgraphics’ FLOORads floor advertising, the new IN-STOREplus! line includes SHELFplus!, TAKEplus!, COUPONplus! and CARTplus!
SHELFplus! is 25% larger than traditional shelf promotion fixtures. The COUPONplus! dispenser displays the advertisers’ graphic image and the offer, providing additional exposure for couponers. CARTplus! is 32% larger than traditional shopping cart displays.
Richard Rebh, CEO of FLOORgraphics, said, “Our experience with FLOORads convinced us there is an enormous opportunity to increase brand sales with in-store media. FLOORads demonstrated that shoppers respond to in-store advertising; the average sales lift with FLOORads is 27%.”
For more information, contact FLOORgraphics, 5 Vaughn Drive, Princeton, NJ 08540; (Web) www.floorgraphics.com.
Vuetopia Introduces Network In Major Shopping Malls
Vuetopia is introducing a network of digital multimedia screens with Internet and site-specific content. “By putting the ultra-large digital screens in major shopping malls, we offer advertisers an exceptional way to access consumers with attractive demographics,” said Anil Agarwal, Vuetopia’s CEO.
Advertisers can select individual mall sites to customize messages to specific geographic and demographic profiles.
For more information, contact Vuetopia Inc., 2430 Vineyard Avenue, Escondido, CA 92029; (Tel) 760-738-7701, (Fax) 760-738-7705.
BillBoard Launches Wireless Network
BillBoard Video’s new Wireless Media Network provides location specific, wireless, Internet-delivered, full-motion video advertisements directly to the gas pump.
“Our network combines the latest in wireless, Internet, and e-commerce technologies,” said William Hall, CEO of Billboard Video, Inc., Frisco, TX.
For more information, contact BillBoard Video online at www.billboardvideo.com or call toll free 1-866-BBVIDEO.
American View Debuts Pay Phone Ads
American View Advertising has introduced pay phone advertising. Large display ads are placed on back-lit pay phone enclosures to attract the mobile audience. The phones are in shopping centers, gas stations, liquor stores, etc.
For more information, contact American View Advertising, P.O. Box 4467, San Clemente, CA 92674; (Tel) 800-440-2080, 949-361-8555
Howard Company Introduces ‘Peddler’ Bike Rack
The Howard Co. has introduced The Peddler, a durable bike rack that can be customized with advertising. While the bike rack holds up to six bicycles, it communicates a logo, or special promotion to thousands when placed in high traffic areas. The Peddler offers a large two-sided aluminum advertising area that can be custom screen printed.
For more information, contact The Howard Co., 1375 North Barker Road, Brookfield, WI 53045; (Tel) 262-782-6000, (Fax) 262-782-2561, (Web Site) www.howardcompany.com.
BigFatWow! Brings Internet To Malls
BigFatWow, has announced plans to install Internet centers, called Wow Centers, in shopping malls across the country.
BigFatWow!’s Wow Centers have a modular design, ranging from four to 12 computer terminals to accommodate a variety of retail footprints. Sponsors can provide rich media advertising to consumers via the Wow Centers’ computer monitors and 42” plasma screens.
POPnewsline Featured In 7-Eleven Stores
The DMR Alliance, Inc., a multimedia network service provider of POP networks has signed a contract with 7-Eleven franchisee Handee Marts, of Gibsonia, PA. Multiple locations operated by Handee Marts will receive installations of POPnewsline, a multimedia point-of-purchase news service provided by DMR. Customers’ attention is gained by the full motion video and audio.
For more information, contact DMR Alliance, 635 Southern Ave., Pittsburgh, PA 15235; (Tel) 412-798-2525.
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