Klever Marketing Launches Klever-Kart
Klever Marketing Inc., Salt Lake City, UT, is offering the supermarket industry its Klever-Kart system, which acts as a personal shopping assistant, providing information on an interactive LCD display mounted to the shopping cart handle.
Klever-Kart gives directions to specific products or locations in a store, highlights specific brand messages, while building loyalty through its unique one-on-one relationship.
Klever-Kart displays brand equity advertising and promotional messages at the point-of-purchase, where the ultimate purchase decision is made.
For more information, contact Klever Kart, 350 West South, #201, Salt Lake City, UT 84101; (Tel) 801-322-1221; (Fax) 801-322-1230; (web site) www.kleverkart.com.
Marconi Partners With Ten Square
Marconi Commerce Systems, a leading supplier of Web-enabled fuel dispensers, is partnering with Ten Square to provide its vast network of gas pumps with the latest Internet technology.
Ten Square will extend its digital interactive network across Marconi’s retail petroleum marketplace.
Urban Cool Network Launches ‘Points Of Presence Network’
Urban Cool Network, Inc., a leading online network, has launched the “NetStand Broadcasting P.O.P.” network, consisting of broadband public Internet access kiosks that broadcast content to UCN “Points of Presence” (P.O.P.) throughout urban America where people eat, live, work and play.
It is well documented that the inner cities of America, made up primarily of minorities, are not online at home or work. UCN meets this need with public Internet access points.
Each NetStand kiosk provides free high-speed access to www.urbancool.com, e-mail and U.S. Government information.
UCN will feature major brand advertisements on its network.
CONCEPTURE Allies With AIS
CONCEPTURE, a business unit of Dow Chemical, has formed an alliance with Advanced Information Systems to introduce the AIS CarTalker. AIS is launching the CT 2000 CarTalker to enable auto dealers to provide on-site, customized messages to potential vehicle buyers.
The system is attached to a vehicle window and contains a prerecorded message.
Visual Circuits Launches H-DVP Server Pro
Visual Circuits, a Minneapolis-based supplier of digital video systems, has introduced the H-DVP Server Pro, a PC-based server that supports up to four channels of high definition television (HDTV). For the first time, retailers will be able to support multichannel HDTV presentations from a single server.
Larry Silber, Marketing Director, Visual Circuits, said, “Previously, users seeking multichannel HDTV presentations had to buy one server for each channel. Now, users will benefit from the lower costs and flexibility associated with our single source, multichannel, HDTV delivery system.”
Dr Pepper Testing VendCast System
Dr Pepper/Seven-Up has retained Austin, TX-based Isochron Data Corp., to conduct tests on the VendCast system. VendCast transmits data ranging from product inventory to maintenance requirements. Bottlers can view the information daily over the internet.
AdPads Display Ads At High Traffic Locations
AdPads Display Ads At High Traffic Locations
AdPads has developed a unique concept called the “AdPads Marketing System,” consisting of full color advertisements displayed on AdPads Boards at high traffic locations and on the AdPads Web site www.adpads.com. Locations for the “ads on pads” include supermarkets, restaurants and convenience stores.
For more information, contact AdPads, 1000 Highway 34, Matawan, NJ 07747; (Tel) 800-877-6666, (Fax) 732-290-8942.
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