SignStorey Adds New Barcode & Audio Technologies
SignStorey, Inc., has announced the addition of two new technologies- barcode scanning and an informational audio loop to its SignStorey internet-based in-store merchandising tool.
SignStorey’s new barcode scanning device allows store customers to wave a product in front of the screen to learn more about a product. For instance, a bottle of wine can be passed by the scanner to read reviews, a description of the vineyard, food suggestions, etc.
For more information, contact SignStorey, Inc., 24 Industrial Park Road West, Tolland, CT 06084; (Tel) 860-871-5043.
Health Resource Unveils Brand Awareness Pharmacy CounterMat
Health Resource, the St. Louis, MO-based healthcare subsidiary of Catalina Marketing Corp., has introduced the Brand Awareness CounterMat. Containing a brand-specific advertisement, the CounterMat is placed flat on the counter of a participating pharmacy, ensuring high visibility.
“We created the Brand Awareness CounterMat to provide another method to deliver information to pharmacy patients in a high profile manner,” said Mike McClorey, CEO of Health Services Marketing.
The CounterMat program will deliver 21 million impressions over a four-week period, based on the introductory 5,000-store pharmacy network, which fills 150 prescriptions per store per day.
Fujitsu & Passeport Team For Ad Network
Fujitsu General America and Passeport Media, a Montreal-based advertising firm, have joined forces to create high-resolution electronic video display screens. The first installation of the new display screens was recently completed at Canada’s Montreal-Dorval International Airport.
For more information, visit www.plasmaTVnews.org; or www.passeportmedia.com.
CIMStudio Delivers TV Programming To Lazarus Store
Cox Interactive Media’s in-house advertising agency, CIMStudio, and Federated Department Stores, have teamed up to launch in-house TV/Internet programming at the new Lazarus located in Columbus, OH.
The programming, viewable on 42-inch plasma screens located throughout the store, features a split-screen format with local and national news along with marketing content to enhance customers’ in-store experience. Advertising sponsorships are available for a wide range of programming.
For more information on this in-store network, visit www.cimedia.com.
Video Venue Offers Video Ad Network
Video Venue offers a point-of-sale video advertising network. Full motion video ads with audio are delivered to weather-proof screens on fuel pumps across North America.
Advertisers can choose from a host of networks; each network consists of 300 locations, with multiple pumps at each location.
For more information, contact Video Venue, 7400 South Tamiami Trail, Sarasota, FL 34231; (Tel) 941-923-9966, (Fax) 941-241-6622, (Web Site) www.video-venue.net.
Adspace Networks Launches CoolSign Theater Network
Adspace Networks has introduced the CoolSign Theater Network of digital displays offering advertisers a new way to reach 40 million annual moviegoers. The firm has installed its CoolSign displays in Loews Cineplex Entertainment movie theatres across the nation.
The CoolSign displays use a 50-inch diagonal gas plasma flat panel screen, featuring full-motion video. Advertisers can target ads for specific markets and change them instantly.
For more information, contact Adspace Networks, 270 East Lane, Burlingame, CA 94010; (Tel) 650-231-0120.
MediaSentry In-Store Ad Program Launched
The CVS drugstore chain, is placing MediaSentry Advertising Pedestals over the security units located at the entrances of more than 2,300 CVS stores. The pedestals provide advertisers a first-chance opportunity to influence purchasing decisions.
“The advertising covers provide point-of-entry exposure, targeting customers where they shop,” according to Ron Carter, MediaSentry Product Manager. The full-color graphics placed on the pedestals offer advertisers high readership at a low cost per thousand.
For more information about the MediaSentry Pedestal Advertising program, contact Ron Carter at (978) 817-1135.
Back to Top
To See previous issues of Creative Alt Media click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
