Lobby Plasma Display Offers Ad Opportunity
Captain’s Management Corp., (also known as Kiosk Solutions and Management, Inc. or KSMI), has entered into an agreement with Malco Theatres, for the deployment of KSMI’s Plasma Wall Dynamic Display coupled with an interactive station.
The multi-media content displayed in each of the panels of the Dynamic Displays will include: film “trailers,” “loyalty program” information, and ads.
For more information, contact David Lott, Captain’s Management Corp., (Tel) 901-854-3574.
Snapple Wrap Program Is Launched
Snapple has aligned with Diebold, Inc. to create the Snapple Wrap Program, which consists of covering automated teller machines (ATMs) with a vinyl wrap that bears the familiar Snapple logo.
Diebold, headquartered in Canton, OH, is a leader in providing advertising solutions for its ATMs.
Video-At-Pump Debuts
Mercury Media, has introduced Video-At-The-Pump, which displays daylight readable videos and animated commercial messages on a 10.25” LCD to customers at the fuel pump.
For more information, contact Mercury Media, Inc., 8835 S. Memorial Drive, Tulsa, OK 74133; (Tel) 918-294-0909.
Kart Saver Debuts
Kart Saver, Inc., has introduced The Audio Marketing System, which utilizes an infrared transmitter mounted on the front of a shopping cart, to transmit a signal to speakers located on the retailers’ shelves. The electronic system automatically recognizes where the shopping cart is and activates the speaker located at the head of each aisle, as the cart passes by, giving the customer a 3-5 second promotional message. Several different digital messages can be downloaded, via the Internet, and programmed into the same speaker.
For more information, contact Kart Saver, Inc., (Tel) 916-922-5278.
PharMor To Use Eyecatcher Display
Illumisign-Eyecatcher Display System, distributed by New Millennium Media International, is being introduced by the PharMor drugstore chain.
The Illumisign displays a still image printed on paper and is able to rotate up to 24 ads, switching every few seconds or minutes. The mini-billboards range in size from 11 by 17 inches to 4 by 6 feet. John Thatch, President, NMMI, said, “Instead of having 15 posters on a wall, you can put up one that’s clean looking, front-lit and rotates the ads.”
For more information, contact New Millennium Media International, 101 Philippe Parkway, Safety Harbor, FL 34695; (Tel) 727-797-6664.
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