Nightlife TV Service Is Launched
Big Fat, Inc., and EchoStar Communications have partnered to launch Nightlife TV, an on-premise TV network broadcasting trade education and consumer promotion television. Night life TV enables on-premise establishments to participate in simultaneous national promotions.
For more information, about Nightlife TV, contact Big Fat, Inc., 25 West 43rd Street, New York, NY 10036; (Tel) 212-931-2600, (Web Site) www.bigfatpromo.com.
Comview Announces Dynamic Network Advertising
Comview Visual Systems, Kennesaw GA, has announced Dynamic Network Advertising using its Viewboard modular digital displays. The Viewboard is a high resolution display which can simultaneously feature multiple sources for point-of-sale applications.
For more information, contact Comview Visual Systems, (Tel) 678-819-5200; www.comview-vs.com.
Vert Launches New Wireless Media
Lycos is the first company to advertise on automated video ads on the tops of taxi cabs. This new ad medium was developed by Vert, Inc., a wireless media company based in Somerville, MA.
The ads will change as the vehicles move from block to block, as determined by a Global Positioning System. A wireless internet connection delivers the ad content. The new medium allows advertisers to take advantage of micro-geographical targeting technology.
BigFatWow! & CyberXpo To Provide Mall Network
BigFatWow!, Inc., and CyberXpo, Inc., two companies that provide free high-speed Internet access and entertainment centers in regional shopping malls, have entered into an agreement in which CyberXpo will merge into BigFatWow! With 114 installed Internet centers nationwide, the combined company is one of the fastest growing new media advertising networks in the country. The company expects to exceed 300 installed Internet centers by the end of this year. The name of the combined company will remain BigFatWow!, Inc.
With a modular design, the centers are staffed with trained customer service personnel. The centers also accommodate product sampling and live entertainment events.
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