BrandAid Launches Direct Division
BrandAid Marketing Corp., a New York-based provider of BrandAid Supercards display units in supermarkets nationwide, has formed a direct response division. The BrandAid Supercards displays are a direct response media opportunity located within supermarkets.
Mitch Pomerance, BrandAid’s Director, Direct Response Marketing, said, “The Supercards program is a cost-effective alternative to direct mail. Production costs are lower and response rates are higher.”
According to Pomerance, two other advantages of the BrandAid Supercards program are that the in-store displays are branded with the store’s name, making them a seamless part of the shopping environment, and that the displays carry recipe cards, coupons, and product samples to draw consumers to the units.
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