Convenience Store Advertising Channel Debuts
Onvance, a marketing services company located in Atlanta, GA, has unveiled the InStore Advertising Network, a proprietary television network for convenience stores.
Leveraging a direct-to-the-store broadband satellite infrastructure, The InStore Advertising Network offers opportunities to build brands and improve performance in the c-store channel.
“With 62% of Americans shopping at c-stores, the InStore Advertising Network has the potential to impact 10 billion transactions annually,” said Alan Slothower, President of Onvance.
C-360 Offers Advertisers A New Medium
The patent-pending C-360 Imaging enables consumers to see any illuminated image, housed within a clear container, which appears to be floating in mid-air thanks to a proprietary process of illumination and light filtration. This technology is well suited for malls, retail outlets, and trade show exhibits.
C-360 is launching its line of ADS (Advertising Display Systems) with fully interchangeable image screens, allowing the display material to be switched in minutes. ADS products are available in three screen sizes: Proteus (12" x 15"), Cirrus (12" x 10") and Cygnus (4" x 5"). Custom sizes are also available. According to the Company, ADS products are competitively priced with such display technologies as light boxes, lenticular imaging and holograms.
For more information, contact C-360, Inc., 3 Davol Square, Providence, RI 02903; (Tel) 401-258-0471, (Web) www.c360technologies.com.
Zoom Media Launches Network
Zoom Media has launched a BackLit Billboard vehicle, which is being used as part of a campaign for Perrier Sparkling Water to attract young, trend-setters.
The 18"x24" BackLit Billboards can be strategically placed in highly visible areas inside the trendiest bars, lounges and nightclubs within the Zoom network, which is made up of more than 2,000 establishments in 42 U.S. markets.
For more information, contact Zoom Media NY Office, (Tel) 212-685-7981.
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