Goodyear Introduces Gemini Auto Care Program
As part of an automotive retail initiative to enhance the consumers’ auto service experience, Goodyear has launched the Gemini Automotive Care Program.
“Gemini is all about delivering an overall experience that exceeds customers’ expectations,” said Marco Molinari, Goodyear’s V.P., Marketing. “We’re committed to demonstrating that Gemini is an automotive care name consumers can trust.”
The new Gemini brand name and its distinctive blue-and-gold elliptical logo will become a familiar sight nationwide as new in-store signage is installed. The Gemini retail marketing system includes new standards of customer service, ongoing associate training, new merchandising systems, and a third-party auditing system to ensure program integrity.
Gemini Automotive Care Centers will feature amenities such as: menu board display listing prices and services; service education displays demonstrating the basics of car care; tire wall display detailing benefits of specific Goodyear tires; and customer-friendly waiting rooms.
Volkswagen Introduces ‘Marketplace’
The new “Volkswagen Marketplace” is the German automaker’s worldwide commitment to enhancing its customers’ brand experiences at the showroom level. The new architecture and showroom concept will create an inviting and friendly environment, unique to Volkswagen. Its versatile design will allow for site-specific modifications to meet the needs of the regional marketplace, while maintaining a globally consistent identity for the brand.
“The `Volkswagen Marketplace’ will create a consistent brand image for Volkswagen at the dealer level thereby increasing brand recognition,” said David Wicks, Team Leader, Sales Operations, Volkswagen of America. “The new design will allow customers to enjoy a more consistent brand experience at any dealership they visit.”
Mercedes-Benz Introduces Special Factory Delivery Program For M-Class
Customers purchasing a Mercedes-Benz M-Class vehicle can now put their SUV through its paces just a short walk from its birthplace in Tuscaloosa, AL.
A new factory delivery program called Experience The Source, combines personalized M-Class delivery with a factory and museum tour, the option to ride through a two-mile obstacle course and take a first-class road trip through the heart of the South. Clients can place an order for an M-Class vehicle, at an authorized Mercedes-Benz light truck retail center where all arrangements for a factory pickup are handled.
“As Mercedes-Benz forges ahead in creating personal relationships with its clients, Experience the Source, provides a unique opportunity for clients to meet the people that produce and stand behind the M-Class,” said John Stech, Product Manager, Light Trucks, MBUSA.
Sears Introduces DieHard Security Battery
Sears Introduces DieHard Security Battery
Sears, Roebuck and Co. has introduced the DieHard Security battery, a vehicle anti-theft and power saver system that is built into a DieHard battery. It combines an immobilizing system to help prevent a vehicle from being stolen and a power management system that protects the power needed to start the car, even if the lights are left on.
General Motors Introduces Car With Internet Access
General Motors recently unveiled the world’s first personalized Web-based car. “GM is ushering in a new era of automotive communications that is destined to change the role of cars and trucks for the American driving public,” said G. Richard Wagoner, President of GM. Delivered through OnStar, the service will offer personalized Web-based information, such as news headlines, sports scores, stock quotes and e-mail available through a simple voice prompt. The OnStar integrated three-button eliminates the need for keyboards or displays that could distract drivers.
Simon And Ford Mall Promotion Unveil 2000 Taurus
Simon Property Group, the nation’s largest mall owner and Ford Motor Co. have joined forces to develop an integrated in-mall promotion to showcase the 2000 Ford Taurus.
Shoppers can gain an advanced look at the new 2000 Ford Taurus at in-mall displays located at Simon malls across the country. The in-mall displays feature the 2000 Ford Taurus as well as a video presentation about Taurus’ new Personal Safety System, a computer-driven system that “thinks” and deploys a variety of safety technologies based on different accident conditions. Shoppers can also gain information on how they can pre-qualify to win a 2000 Ford Taurus by participating in a “Watch-to-Win” sweepstakes. There is also a tie-in with MALLPeRKS, Simon’s consumer loyalty program. Shoppers who purchase a Ford Taurus will receive 1,000 MALLPeRKS points.
GM Interactive Promo Targets Hispanics
As title sponsor of the 2000/2000 concert series for Latin American sensation Alejandro Fernandez, General Motors will be combining its ongoing support for the Hispanic community with an interactive program that allows concert-goers the opportunity to contribute their own support to the Hispanic Scholarship Fund. Contribution efforts will continue during the concert series.
Each concert venue will contain GM’s bi-lingual interactive product display as part of the Company’s “Measure-Up Challenge.” Concert-goers can participate in GM’s on-site “Measure-Up Challenge” by signing in at the GM booth and answering a few questions about GM’s featured product line. All GM display signage and on-site product specialists will be bi-lingual. Opening two hours before each concert, the GM display features nearly a dozen 2000 model vehicles.
Auto Taser Features Interactive Display
Taser International sells its auto security products through a network of leading retailers and law enforcement dealers.
The Auto Taser interactive point of purchase display allows the customer to walk into the store and get a full demonstration of the Auto Taser with a push of a single button. The Auto Taser is enclosed in a special clear plastic cover to protect the customer from touching the unit while it is live. The customer just has to press one button and the Auto Taser comes to life with 50,000 volts to demonstrate the visual deterrence of the most aggressive anti-theft system available.
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