Outcast Digital Platform Formed By Fuelcast Merger
Fuelcast, an at-the-pump digital network, and Bhootan, a leading digital out of home media company in the retail sector, announced their merger to form Outcast to offer advertisers interactive access to a national footprint of on-the-go consumers.
Outcast delivers high quality programming and targeted advertising to nearly 6,000 digital LCD screens. Outcast reaches captive consumers while fueling their vehicles, while they are shopping at retail stores and dining at quick service restaurants.
For more information, contact Outcast, (Tel) 310-526-8558; (Web Site) www.outcast.net.
Kia Sponsors Vans Warped Tour With Sneak Peek Of Unreleased Kia
As part of Kia Motors' exclusive vehicle sponsorship of the Vans Warped Tour, a specially-designed lightly camouflaged preproduction Kia Soul was on display at the Kia Soul Lounge at every Vans Warped Tour stop.
This was the public's first opportunity to see the Soul up close before it goes on sale in the United States this Spring.
Prior to the tour launch, Kia offered fans the opportunity to enter the “Experience Warped” online sweepstakes to win a “Fly Away” trip to the grand finale tour stop.
During each stop, concertgoers had the opportunity to visit the Kia “Soul Lounge,” an interactive tent featuring information displays about the new Kia Soul and other Kia vehicles, a DJ, an airbrush tattoo artist and the chance to enter to win either a new Kia Sportage or Kia Spectra SX in the “Keys to the Ride” sweepstakes.
