Honda Featuring Mini-Spoiler Display
Honda dealers are using this mini-spoiler display, produced by Design Service Alliance (DSA), a Tucson, AZ designer and manufacturer of custom p.o.p. displays.
DSA utilized rapid prototyping techniques, recreating the spoiler in exact detail. The lens was molded in transparent resin to simulate the brake light.
This spoiler design was also used by Acura dealers.
Panasonic Demonstrates DVD With Car Audio Display
Panasonic Consumer Electronics Co. was looking for a display that would allow consumers to experience the awesome surround sound and picture quality of DVD. It needed a display that would grab consumers’ attention and allow dealers to demonstrate the DVD system.
This DVD Car Audio Display has metal tubing which supports the curve over the customer to envelop the individual within the audio system. The unit is also being used as an educational tool for consumers with permanent technical information on the display, as well as take home brochures.
The Panasonic DVD Car Audio Display was created by Frank Mayer & Associates, Inc. of Grafton, WI.
Ford Debuts TH!NK Group, World’s First Full Line Environmental Mobility Brand
Ford Motor Co. has unveiled TH!NK Group, a new organization that will provide solutions for environmentally responsible personal mobility. TH!NK personal mobility vehicles and electric bicycles will be available through retail outlets, including Ford dealers.
TH!NK city is an electric urban car. TH!NK neighbor is an electric personal mobility low speed vehicle for commuting around closed communities. TH!NK bike fun and TH!NK bike traveler provide motorized assistance when the customer desires two-wheeled transportation with added power. The TH!NK FC5, based on a four door Ford Focus is a family size sedan powered by a methanol reformer fuel cell.
Acura Launches Dealer Image Program
Acura has announced a comprehensive program to upgrade its dealership facilities. “The goal is to create a look that sends a distinctive visual message to consumers while creating a more customer friendly sales and service experience,” said Dick Colliver, Acura Division Executive Vice President.
A key element of the exterior design is a monolithic entry icon. Prominently displaying the Acura name and logo, the icon serves as the entryway and visual centerpiece of the new exterior architecture. Other exterior design elements include a new, more distinctive, dealer brand sign with deeply beveled surfaces and sharp angles for a look of precision and power. New interior design elements will lend a more contemporary, high tech and interactive style that compliments the new exterior design.
Johnson Controls Launches Driver Drowsiness Alert System
Johnson Controls has developed a safety-comfort concept vehicle that includes a Driver-Drowsiness Alert System.
Vehicle-mounted sensors “learn” and monitor driver behavior, and deliver a warning when a driver falls asleep.
Digital Displays Deliver High-Impact Info At Point Of Purchase
Automatic Data Processing (ADP), has launched IMPULSE, a revolutionary Digital Influence Merchandising display system, with full color, motion and high fidelity sound. This new sales/merchandising tool for automobile dealers delivers very controlled, high impact messages to prospects on the showroom floor. Dealership-specific messages are mixed with paid advertising from automobile and after-market manufacturers, financial institutions, oil companies, and insurers. Ad revenues subsidize the cost of an IMPULSE system, while increased sales of vehicles and after-market items boost dealer profits.
The basic IMPULSE package consists of plasma screens on the showroom floor, each beside a display model. Each screen delivers 10 minutes of product-specific messages. Each info segment contains short bursts of information on consumer automotive topics. Commercials related to the topics are interwoven.
“We believe in the market potential for Digital Influence Merchandising, and we are taking this opportunity to introduce the concept to retailers and advertisers,” said Paul Rindone, ADP Vice President of Product Marketing. ADP will be working closely with World Interactive Network as it brings this concept to market, according to Rindone.
For more information on IMPULSE, call World Interactive Network at 305-648-0600 or visit its Web site at www.2impulse.com.
Concept Displays, Ontario, CA, will be showing this unique, attention-getting, 72 quart capacity motor oil revolving floor display. This first of a kind fixture incorporates powder coated metal racks on a simulated whitewall tire base. Graphics can be applied on the display barrel and also on the gas pump globe for maximum impact. For more information on this display or fixtures for optical products, watches, etc., contact Jimmy R. Vianu at the POP Marketplace, Booth 8669; or call 909-974-1106.
Meridian Display & Merchandising, St. Paul, MN, will be showing this Harley Davidson Collector Tin Display created for American Specialty Confections of Cannon Falls, MN. The display features Harley Davidson Collector Tins that promote “Snacks for the road” and the unit is on display in over 400 Harley Davidson Stores nationwide. The display features base and shelves made of black corrugated. To support the shelves and give a rugged appearance, black fiber poles with black plastic endcaps were used. The Harley Logo is “popped out” from the duostone header with the use of 1" foam blocks. To learn more about this display contact Don Thaemert at P.O.P. Marketplace, Booth 7441; or call 651-227-3020.
EV GLOBAL DEALERSHIP DISPLAYS. EV Global Motors, Inc. wanted a display to introduce its new electric bicycle, through auto dealerships and bike shops. The display acts as a “silent salesperson”educating the consumer with a continuous loop tape communicating the bike's features and benefits. The transforming “lightening panel” conveys the message of electricity and enhances the attention grabbing effect of the display. Created by Frank Mayer & Associates, Inc., 1975 Wisconsin Avenue, Grafton, WI 53024. POPAI AWARD ENTRY.
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