Harley-Davidson Launches V-Rod Muscle Campaign With Marisa Miller
To emphasize the non-traditional pairing of sophisticated style and brute strength, Harley-Davidson chose to launch the new 2009 V-Rod Muscle in a distinctly non-traditional way-by teaming up with American Supermodel Marisa Miller in an innovative marketing campaign to introduce the latest addition to Harley-Davidson’s high-performance line of V-Rod motorcycles.
“The V-Rod Muscle stands out in a crowd of copies and generic motorcycle profiles,” said Mark-Hans Richer, Chief Marketing Officer for Harley-Davidson.
Harley-Davidson chose a non-traditional marketing campaign for the V-Rod Muscle including point-of-purchase standees and banners showing Miller stretched atop a sleek, black V-Rod Muscle. In lifestyle magazines, ads will make use of a new technology called SnapTell, which provides access to exclusive content upon photographing the ad with a mobile phone.
Bridgestone Features Multi-Brand Tire Display
Bridgestone/Firestone is using this Multi-Brand Display in Bridgestone/Firestone retail stores.
The display allows the retailer to merchandise multiple tires in a 30" x 30" footprint that offers clear views of tire tread, side walls and fact tags. Adjustable/removable shelves offer the flexibility to merchandise tires several ways.
The sturdy display is constructed from sheet metal, steel tubing and wire all powder coated glossy metallic silver. It includes a styrene printed header and fact tags along with a set of vinyl banners printed 4 colors on 2 sides.
This display was created for Bridgestone/Firestone by ASA Inc., a Bensenville, IL-based p.o.p. display firm.
Acxiom Auto Study Identifies Consumers With Highest Propensity To Buy
Acxiom Corp. has released its latest Automotive Consumer Dynamics study, “Who’s Buying, Who’s Not and Why.” Key findings in the ACD study reveal: Necessity has become the number one purchasing motivator across all consumer segments - consumers in a "buy now" mindset list needing better gas mileage or having high mileage on their current vehicle as their highest purchase motivator.
“Buy Now” consumers are found in five automotive consumer groups: Upper Rung City, Upper Rung Suburban, The Single Life, Working for a Living and Unattached Urbans show the highest activity for planning to buy/lease within the next six months.
Consumer Affinities and Propensities Remain Largely Unchanged - Despite the challenging economy, consumers, for the most part, remain committed to the brands and segments to which they were previously attracted. Changes in consumer actions reflect aspects of vehicle buying and leasing primarily out of their control (such as a raise in a lender's baseline qualifying credit score or an OEM's decision to cut back or eliminate their lease offerings).
MICHELIN Energy Saver To Deliver Fuel Savings
The MICHELIN Energy Saver All-Season tire will deliver an environmentally friendly performance package. Fuel savings are combined with superior grip and safety, and long tread life.
“During these trying economic times, it is essential that we provide consumers with a product that is long-lasting, good for the environment and a smart investment,” said Florent Menegaux, President, Michelin’s worldwide passenger car tire business.
Paul Masson Brandy Promo Ties In With Unique Autosports
Will Castro, star of the hit Speed Channel series, Unique Whips, has been tapped to represent Paul Masson Brandy, in a wide ranging endorsement deal that will extend across all media.
In one of the first high profile executions of the national campaign, Paul Masson and Castro will be giving away a brand new 2009 Jeep Wrangler, customized by his famous shop, Unique Autosports.
Paul Masson and Castro will co-promote via web, print, TV , live events, and point-of-purchase display materials.
Sports Illustrated Danica Patrick Poster AvailableAt 7-Eleven
Sports Illustrated and Alliance, a RockTenn company, have teamed up to offer a Brand GraphitiTM peel-and-stick poster of racing superstar Danica Patrick with the purchase of the 2009 Sports Illustrated Swimsuit Edition. 7-Eleven is a sponsor of Danica Patrick.
The Danica Patrick poster is a self-adhesive graphic that can be easily applied and reapplied without leaving behind sticky residue.
Troy Stratton, Director, Retail Display, Time/Warner, said “We’re excited to bring this value-added offer to our readers through 7-Eleven stores.”
Tecate Sponsors Toyota Grand Prix Of Long Beach
Tecate has announced its continued sponsorship of the 35th annual Toyota Grand Prix of Long Beach. Tecate Light returns this year with its sophomore participation featuring an enhanced music and entertainment program, bringing excitement to Southern California.
“We’ve been able to establish a deeper connection with our adult Hispanic consumers in the region by providing them with an annual source of entertainment that speaks to their passion for the sport,” said Carlos Boughton, Brand Director of Tecate. “
Consumers can participate in interactive activities at the brand’s booth in the Lifestyle Expo. and visit the Tecate cantinas around the track.
Tecate will offer a coupon for $25 off of a three-day admission ticket with the purchase of a Tecate or Tecate Light 18-pack. Tecate’s thematic POS will offer savings on items like ice, chips and disposable cameras.
Briegestone Dangler Display
The goal of this campaign was to create a display that was visually appealing and unique, as well as production friendly. Although this piece was originally created as dangler, it could also be used as a floor display. The marketing objective was to promote the Bridgestone brand, with an emphasis on the Potenza and Turanza tires. Two versions - English/French will be in retail stores in the US and Canada for 3-6 months. This display was created together with Bridgestone’s agency, Gish, Sherwood & Friends, by U.S. Display Group, 810 S. Washington St., Tullahoma, TN 37388.
