Creative Online

CREATIVE AUTOMOTIVE MERCHANDISING

April/May, 2000


RiderPoint Features Insurance Center Display

RiderPoint, Inc. has announced the deployment of the first RiderPoint Insurance Center, which provides customers with the ability to shop for and purchase their insurance while at the motorcycle dealership, through an Internet-connected computer kiosk. The RiderPoint rating engine that powers the RIC system provides a huge advantage in RiderPoint’s unique service to motorcyclists and motorcycle dealers. By contracting with various insurance companies, RiderPoint can comparatively rate several policies, and offer full services in 45 states.

Valvoline Introduces MaxLife Motor Oil

The Valvoline Co. is introducing MaxLife motor oil for high-mileage engines, to help keep cars rolling smoothly well beyond 75,000 miles. “Our research showed that high-mileage car owners are more fond of their cars and more likely to take special care of them to help make them last,” said Steven Kirchner, Sr. V.P., Worldwide Marketing. “These unique consumers said they’re looking for new products to help them keep their cars running for a long time.” MaxLife is currently available at national retailers and Valvoline Instant Oil Change centers throughout the country. Valvoline will begin its multi-million dollar national marketing campaign as it unveils a special paint scheme on Mark Martin’s No. 6 race car.

Ford Announces Series Of Alliances

Ford Motor Co. and Maytag have teamed up to create a concept vehicle, which integrates custom-designed Maytag appliances into the 2000 Windstar minivan. From the Maytag refrigerator to the Hoover vacuum, this vehicle gives the consumer the convenience of home on the road. The list of appliances include: Maytag’s ClimateZone technology food drawer in the cargo compartment and rear passenger area; a microwave in the left rear; cooler located behind the driver and front passenger seats; trash compactor; wet/dry utility vacuum; washer/dryer; and technology that links consumers to their home via “Home Connection”. Ford has also teamed up with Sprint PCS to deliver digital, voice-activated wireless voice and data solutions to select 2001 Lincoln models. The new telematics services, will include voice-activated calling, emergency and roadside assistance, and information services such as news, sports, and stock quotes. In addition, Ford has teamed up with Sony Electronics to create the Sony Limited Edition Ford Focus, marking the first time an electronics brand has teamed with an automaker to create an exclusive co-branded limited edition car. The Sony Limited Edition Ford Focus is made especially for the Gen Y audience, featuring Xplod speakers and amplifiers.

Delphi And Palm Offer Hands-Free Auto Products

Delphi Automotive Systems and Palm, Inc. have formed an initiative to develop new multimedia products for vehicles. Delphi’s Mobile Productivity Center is designed to be used hands-free in cars through voice recognition to retrieve and load information into the Palm handheld. Customers will be able to access Palm.Net’s services which include news, financial information, e-mail and Web access. The MPC will fit into a cup holder and plug into a cigarette lighter.

Gentex Introduces Mirror With OnStar

Gentex Corp., Zeeland, MI, has developed automatic-dimming mirrors that will serve as the driver interface for OnStar, the in-vehicle safety/information service that uses Global Positioning System satellite technology and wireless communication to link the driver to a 24-hour operator network. Advisors at the OnStar Center can relay directions, track a stolen vehicle, unlock car doors, and summon emergency services.
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