Texaco Tests E-Commerce ‘i-TM’ Network
Texaco is testing ATM network Texaco-branded gasoline stations in the U.S. This new generation of PC-based, Internet enabled “i-TMs,” will deliver a range of services. Designed to attract more customers and make more money for retailers, the i-TMs will act as electronic salesmen.
Texaco is putting an e-store on street corners nationwide extending its e-commerce efforts to the ATM channel. The concept was developed for Texaco by Media Designs International, a NY-based digital marketing company.
The sale of licensed merchandise, such as trucks, caps and jackets, is a multimillion business for Texaco. Yet for many retailers, lack of inventory space and the cash it takes to buy the goods stands in the way of stocking these profitable items. Texaco’s i-TM network will provide operators with a virtual inventory of Texaco branded merchandise from an electronic multimedia retail catalog, with the convenience of home and gift delivery without the burden of physical inventory or out-of-pocket expense.
Texaco also gains an ongoing in-store corporate branding opportunity, to showcase its products and services and sponsorships like NASCAR and the Olympics.
Mercedes Conducts Ride And Drive Events
Mercedes-Benz USA recently kicked off its ten-city tour of ride and drive events for the model year 2000 M-Class. “Providing a fully interactive event gives participants the opportunity to experience the performance of the M-Class line,” said Ken Enders, V.P., Marketing, MBUSA.
Inside the Star Pavilion, participants can browse interactive product demonstrations from various Mercedes-Benz partners such as Bose Radio, Mobil Oil, Dunlop Tires and TearDrop Golf.
Mercedes-Benz partnered with AMCI, an automotive marketing consulting firm, to administer the promotion.
Chevrolet Conducts Tour For Avalanche
Chevrolet’s new Avalanche, a unique Chevy Truck that creates an entirely new market segment called “Ultimate Utility Vehicles,” is the focal point of a consumer marketing tour this summer. The “Avalanche Ultimate Challenge Tour” is visiting 10 major cities to showcase Chevy’s all-new truck to consumers, demonstrate its features and benefits and challenge display visitors to test their skills at a specially designed 28-foot tall rock climbing wall.
Avalanche begins production in the first quarter of 2001 and the “Ultimate Challenge Tour” gives consumers an opportunity to see it before it arrives in Chevy dealerships next spring. As Avalanche prospects are targeted to be active, athletic and outdoors-oriented, the Tour also includes a specially constructed rock climbing wall that attendees are invited to scale for fun.
Suzuki Information Center
DISPLAY PRODUCER: R/P Creative Sales, Inc.
84 E. Santa Anita Avenue, Burbank, CA 91502
This Suzuki Information Center has a compact footprint and yet sufficient space to communicate product information. The display was designed to reinforce the contemporary/quality image contained in the advertising message. The prominent Suzuki logo at the top of the unit proudly identifies the unit and reinforces the brand. This is a very durable display. Materials and Construction - high pressure laminate over MDF; color-matched, spray painted dimensional paint samples. The logo is laser-cut.
Revolving Mobil Display
DISPLAY PRODUCER: Concept Displays
1140 S. Rockefeller Avenue, Ontario, CA 91761
This unique revolving floor display holds 72 quart capacity motor oil. The fixture incorporates powder coated metal racks on a simulated whitewall tire base. Graphics can be applied on the display barrel and also on the gas pump globe for maximum impact and brand identification.
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