Creative Online

Creative Automotive Merchandising
June/July, 2009



Audi Opens New ‘Terminal’ Dealerships

Audi is redesigning its dealerships to enhance the entire Audi exclusive customer experience. Audi’s new “terminal” dealerships combine efficiency, performance, luxury, and environmental themes. Part of a $1 billion dealership investment, 30 Audi terminal dealerships will be open by the end of 2010.

The square, stackable design of the showroom efficiently uses space in both a crowded urban downtown setting and an open suburban community. By consolidating space and using natural light, the new terminal dealerships save 30-40 percent in expenses.

The back wall of the dealership is a rounded curve simulating the sharp high-speed turns of motor sport racetracks. The custom-made furniture and accessories are all designed to fit into the Audi vision and enhance customers' car-buying experience.



Subaru To Open State-Of-The-Art Dealership In AZ

Subaru plans to open a 38,000 sq. ft. state-of-the-art dealership, the Subaru Superstore in Chandler, AZ. The new Subaru facility has a contemporary image that represents the progressive design of Subaru vehicles. The exterior finishes include metallic surfaces, natural slate, and a sleek, all-glass view into the showroom. The curved front wall provides architectural interest. The interior architecture provides high, open spaces with extensive sight lines between areas. Polished black floors and environmentally friendly in-ground lifts are featured in the facility as well as a mixture of both private and open spaces with wi-fi throughout. The dealership has been constructed to meet LEED's certification requirements.



Safety-Kleen Launches EcoPower Motor Oil

For the past 20 years, Safety-Kleen has produced high quality motor oils for large commercial fleets by re-refining used oil. Now, Safety-Kleen is making its re-refined oil available to consumers under the brand name EcoPower®.

“Our research shows that consumers are ready for a new category of motor oil - recycled motor oil - with EcoPower,” said Fred Florjancic, CEO of Safety-Kleen.


Super Color Digital has introduce FabriLite, a fabric light box that is ahead of the curve. The frame is made of lightweight aluminum, which is both scratch resistant and durable, and is available in both 10-foot backlit fabric or 16 foot backlit vinyl. By using a fabric or vinyl material instead of a duratrans, it allows the consumer to change the images on a frequent basis and with much less hassle. Also, new images can be easily installed by one individual and without any tools. Along with a cutting edge design, its light boxes meet all safety standards. Its ADA compliant/ UL Listed lighting system is pre-installed and produces electronically balanced illumination with no hot or cold spots. Although the lights used in the FabriLite box are much thinner than the traditional ones, quality is not sacrificed. For more information, contact Super Color Digital, 16761 Hale Avenue, Irvine, CA 92606; Tel. 800-979-4446, 949.622.0010; (Web site) www.supercolordigital.com


Category: Permanent Displays
Display Producer: Metaline- Displays with a Twist®
101 North Feltus Street, South Amboy, NJ 08879

This Black Magic Floor Display was designed for Pep Boys Auto stores to feature the Titanium line of Black Magic products. It is constructed of vacuum formed plastic, tubing, wire and sheet metal.


Category: In-Store Media
Display Producer: Focus Packaging & Display Group
103l8 Highlands West Drive, Escondido, CA 92029

These new Wi-Fi-LCD screen signs range from 10.4", 15", 17", 19", 26" and 32". The signs feature built-in electronics for wireless communications. The units offer the media digital solution for wifi applications. The appliance enables centralized control, scheduling and delivery of multimedia content.


Category: Corrugated Displays
Display Producer: U.S. Display Group
810 S. Washington St., Tullahoma, TN 37388

This Bridgestone Promo Floor Display was designed to project an eye catching design featuring bold graphics, while maintaining a small retail footprint. The marketing objective was to promote the Bridgesstone brand and $l00 incentive. The goal was to create attention to the Bridgestone Visa Prepaid card. The Origami design shows the programs and advertisements.








Back to Top


To See previous issues of Creative Automotive click here

To See Previous Issues of Online Weekly in Creative's Archives, click here
.

To See other Creative Online Newsletters click here

Home Page | Inside Creative | Advertiser Index | Fax Response | Media Kit