Cadillac Unveils New Luxury Design For Dealerships
Cadillac is rolling out a new design for its dealerships as part of the brand’s “Defining Moments” customer service initiative.
Designed by Gensler architects, the new showroom layout features open, well-lit displays and a customer lounge with a coffee bar. The design includes contemporary architecture and premium materials, such as English Oakand brushed stainless steel accents.
Suburban Cadillac of Ann Arbor is the first Cadillac dealer to complete the facility makeover. More than 200 Cadillac dealers across the United States have committed to completing a similar image upgrade within the next two years. “The dealer image is another piece in the effort to make Cadillac the new standard of the luxury market,” said Kurt McNeil, VP, Cadillac Sales and Service.
Hyundai Introduces a New Premium Brand
Hyundai Motor America recently introduced a premium line of vehicles to expand its customer base to luxury consumers. Hyundai did not want to create separate dealerships specifically for this premium brand. They wanted a dedicated space within existing Hyundai dealerships. DCI, a Milwaukee, WI-based display firm designed, developed, produced and installed two distinct showroom programs for the Hyundai dealer channel with 345 dealers enrolled in the program. To support the launch of the all-new Equus, and the Hyundai Genesis and Genesis Coupe, DCI created a “showroom-in-showroom” concept to display premium vehicles. This saves dealers a considerable investment in having to build a standalone premium dealership.
The Premium Showroom kits use pillars, brand walls, digital kiosks, flooring and lighting to define their respective areas and create traffic flow to direct consumers to the appropriate space to learn more about the vehicles.
New Public Hydrogen Station Adds Convenience for FCX Clarity Customers
Southern California’s network of hydrogen refueling stations continues to grow with the opening of the world's first station supplied by an existing hydrogen pipeline. The new Shell hydrogen station in Torrance, CA, next to major freeway corridors and the Los Angeles International Airport, taps into an existing industrial hydrogen pipeline serving a nearby refinery. The station is outfitted with multiple fuel dispensers, which allow for the simultaneous refueling of four vehicles in less than five minutes.
2012 Honda Civic Turns Macy's Store Window Into New-Model Showroom
The fashion-forward 2012 Honda Civic Coupe recently took up residence in the windows of Macy’s stores in New York, to promote the Civic Racing Style sweepstakes heralding the arrival of the all-new, ninth generation Honda Civic. Visitors to the Macy’s stores, or to any of 53 participating New York-area Honda dealers, are eligible to join the Honda contest. Eleven top-prize winners in the Civic Racing Style sweepstakes will win a 2012 Honda Civic LX Coupe and a $2,500 IZOD shopping spree. Twenty runners up will win a “second chance” trip for two to the IZOD IndyCar World Championship race in Las Vegas, NV. “Teaming with iconic brands like Macy's and IZOD makes this one of the most unique promotions we have undertaken,” said Richard Kent, senior manager of Honda.
Mercedes-Benz First Teen Driving School In U.S. To Open In Los Angeles
Mercedes-Benz USA plans to open the company's first Mercedes-Benz Driving Academy in Los Angeles, offering a fully integrated driver’s education program and school that incorporates online, classroom and behind-the-wheel training for Los Angeles-area teens. Carolyn Duchene, Director for the Mercedes-Benz Driving Academy, said, “The Mercedes-Benz Driving Academy will connect with students and parents using a personalized approach that creates a unique offering among driver's education services for new teen drivers.” Mercedes-Benz Driving Academy aims to be the only car manufacturer to offer a California DMV-approved program, fully integrated with the Graduated Driver Licensing framework. The goal of the Academy is to prepare students for today's driving environment.
Mobil Super Tour Visits Minor League Games
The 2011 Mobil Super Minor League Baseball Tour will visit 77 Minor League games in 25 states over four months. Anchored by a 40-foot Mobil Super-branded tour bus, the Mobil Super Minor League Baseball Tour includes interactive activities and free Mobil Super product and oil giveaways before, during and after each minor league baseball game. “The Mobil Super Minor League Baseball Tour adds to the fan experience at each minor league game,” said Rob Shearer, Americas Marketing Advisor, ExxonMobil Lubricants and Petroleum Specialties Co.
BRP Launches Ultimate Playground Demo Tour
BRP is conducting the Ultimate Playground Demo Tour, showcasing its complete portfolio of Sea-Doo watercraft and boats, Can-Am all-terrain and side-by-side vehicles, Can-Am roadsters, Evinrude outboard engines and Ski-Doo snowmobiles. The tour is set up with BRP products to view, interactive displays, and product specialists to answer questions. Attendees get first-hand experience at trying products in a controlled environment. “Customers have been asking for a place where they can see all the BRP products at one time and try them under the conditions they were meant to be enjoyed,” said Yves Leduc, VP, BRP.
Category: Inflatables Display Producer: AIRBRANDS Event & Marketing Group
6470 Wyoming St., Dearborn, MI 48126
This Scion Dome was created for Scion to promote its cars at special events. The dome is made from a fully digital print inside and out. The art work was created by “Buff Monster” and needed to be recreated with absolute faithfulness to the artists work. The unique dome appeals to Scion’s youthful customers. (Web site) www.fabulousinflatables.com
