Ford Rolls Out New Look
Ford has launched a new Ford Dealership Identification Program featuring a newly designed sign.
“The blue Ford oval is the second most recognizable icon in the world,” said Jim O’Connor, Ford Division President. “The Ford dealership sign was designed in partnership with our dealers. We believe it conveys the genuine, progressive and smart characteristics that define the Ford brand.”
Ford anticipates the new signs to be installed at all 4,200 U.S. Dealerships by 2003.
Jiffy Lube Features Hot Wheels Service Center
KIDdesigns and Mattel’s Hot Wheels are teaming up with Jiffy Lube for a promotion featuring the new KIDdesigns’ Hot Wheels Auto Tech Service Center toy. A specially decorated Hot Wheels Jiffy Lube car, the Surf Crate, is available at Jiffy Lubes across the nation.
The promotion also includes a $10 savings coupon that can be redeemed towards the purchase of the Hot Wheels Auto Tech Service Center.
The Hot Wheels Auto Tech Service Center has been placed in “try me” display stations in the waiting area of participating Jiffy Lube Service Centers, enticing kids to pretend to service their Surf Crate Hot Wheels car while the family car is being tuned up. The promotion is being supported by signage outside of the Jiffy Lube Service Centers, as well as displays in the stores.
BP Amoco Unveils New Global Brand And Radical Update Of Retail Sites
BP Amoco has unveiled a new global brand and convenience store called BP Connect, that will ease consumers’ busy lives with in-store Internet kiosks for maps and directions, speed payment options, and online access at the pump.
BP Connect shops will have a modern, energetic look, using BP’s colors; green symbolizing environmental responsibility and yellow, in the image of the sun. The design of the store enhances this new retail offering. Wide, open aisles are easy to walk around and the consumer-friendly layout makes products easy to find and reach. Large plate-glass windows let consumers see products from the outside.
Outside, the pumps offer further innovative features; access to quick online services and a striking, streamlined design. Consumers can pay without cash or a credit card, using ‘touch and go’ screens. Consumers can use an on-screen menu to select a made-to-order sandwich or pastry, which will be ready when they’ve finished filling their tank. A solar canopy will keep consumers out of the elements at the pumps and allow daylight through to create a bright and secure atmosphere.
General Motors Offers ‘Virtual Test-drive’
Ferris Productions, a Phoenix, AZ-based virtual reality firm, has developed the “Virtual Test-drive” for General Motor’s Buick LeSabre “Drive With Confidence Tour.”
The “Immersive” Virtual Reality experience simulates a cross-country drive. The premise of the trip is that the driver has picked up pro-golfer Ben Crenshaw in a New York hotel and must drive him to a California golf course for his tee time. Filmed in 360-degree video, the driver experiences a seamless visual, including sounds and aromas.
“We wanted to demonstrate the LeSabre in an exciting way, with a test drive as close to reality as possible,” said Marcus Vinson, Assistant Brand Manager, Buick LeSabre. Momentum Marketing was the agency for the promotion.
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