BP Products has teamed up with Olympic swimmer Dara Torres to launch the BP Younger for Longer Challenge, a search for inspiring stories of how Americans maintain their youth and vitality. The contest will support BP’s continued rollout of BP gasoline with Invigorate.
Torres and a select BP judging panel will choose 20 of the top entrants to receive a first place prize of BP gas for a year, valued at more than $2,000. One grand prize winner will be awarded $10,000 in BP gasoline, plus a trip to meet Dara Torres, an athlete who embodies running younger for longer.
Torres will be the face of the new contest, and will participate in other marketing activities on behalf of BP’s Team Invigorate, a team of inspirational athletes who personify the younger for longer brand message. The team also includes professional surfer, Ryan Helm and marathon runner, Linda Quirk.
Inflatables Promote New Shell Gasoline
Shell is featuring these twenty foot Hot Air Balloon shaped inflatables atop its Shell stations to help promote its Nitrogen Enriched Gasoline fuels launch.
Each of the 600 inflatables was equipped with a 5 foot by l0 foot digitally printed, detachable banner. Internal lighting made night time visibility exceptional, providing a “beacon” in the night. These inflatables were created for Shell by The Inflatable Marketplace, an El Cajon-based inflatable p.o.p. display producer. (Web Site) www.inflatablemarketplace.com
MINI USA To Expand U.S. Dealer Network
MINI USA is set to expand its American dealer network by 20% to a total of 100 outlets across the country. Most of the additional 17 MINI dealerships will be located in cities or areas that will be new markets for the brand.
MINI USA V.P. Jim McDowell, said, “We are pleased to be in a position to dramatically increase our U.S. dealerships. I have often said that the world is becoming more MINI every day, and I believe that that sentiment is true, now more than ever, as consumer tastes shift decidedly to cars that offer tremendous value. Our cars are not only fuel efficient, and offer great value, but they also provide a fun and dynamic motoring experience and are packed with personality.”
MINI will open dealerships in Birmingham, AL, Pensacola, FL, Alexandria, VA; Austin, TX, Seattle, WA, Fort Myers, FL, El Paso, TX, Ontario, CA, Louisville, KY, Raleigh, NC, Knoxville, TN, Loveland, CO, Madison, WI, Mount Laurel, NJ, Allentown, PA, San Diego, CA and Tempe, AZ.
GPS Safety Camera Locator Now Available From Cobra
Cobra Electronics has released the new SL3 GPS Safety Camera Locator with AURA Camera & Driving Hazard Database. The SL3 is a standalone GPS-enabled device that warns drivers to thousands of driving threats that include red light cameras, speed cameras and caution areas. These driving threats could cause unintended traffic violations as well as accidents. The SL3 provides drivers with heightened situational awareness.
“The SL3 GPS Safety Locator provides a simple, safe way to warn drivers of potential danger,” said Tony Mirabelli, Sr. V.P., Marketing.
Polaris Launches Neighborhood Vehicle
Polaris Industries has introduced a low emission electric powered Neighborhood Vehicle, the Polaris Breeze. The vehicle is targeted for consumers living in master planned communities.
This unique, low emission vehicle is designed for multiple consumer uses such as golfing, comfortably transporting up to four passengers, or easily carrying light cargo loads.
Daimler recently used this exhibit, which features a sky floating above the presentation stage, for its Mercedes and Maybach brands. The design provides an open feeling with the image of the sky linking the two areas of Mercedes and Maybach. A conference room and office all face towards the exhibit stage. This exhibit was created by GRAFT, 3200 N. Figueroa Street, Los Angeles, CA 90065; (Web site) www.graftlab.com
Dr Pepper Camaro Promotion Targets Young, Hungry Guys At Carl’s Jr. And Hardee’s
Carl’s Jr. and Hardee’s together with Dr Pepper are giving away a 2010 Chevy Camaro. Guests who purchase a large beverage or combo meal at both chains will receive a “Dr Pepper Camaro” instant-win game cup. Each cup contains a unique game code. Customers can then visit www.DrPepperCamaro.com to register and insert the code to reveal if they have won one of six all new 2010 Chevy Camaro cars to be given away during the promotion.
“Our core loyal customers of 'young, hungry guys’ love three things: great burgers, fast cars and hot women,” said Brad Haley, EVP of Marketing for Carl's Jr. and Hardee’s. “This promotion gives us the opportunity to reward our fans with, at the very least, the first item on that list, great burgers, along with a chance to win the second item on that list - a hot car.”
Above All Advertising Inc. offers The Frog™ a durable indoor/outdoor Signage Stand. The Frog(FM) was created to meet market demand for a durable, reusable, inexpensive water stand more portable than most water base stands, weighing 4.2 lbs. when empty and only 30 lbs. when full. It may be used at storefronts and shopping malls, convention centers and trade shows. For more information, contact Above All Advertising, Inc., 6980 Corte Santa Fe, San Diego, CA 92121(Web site) www.abovealladvertising.com
Nashville Display created this Speed & Strength Motorcycle Apparel Display. This modular display is constructed from metal, wire and tubing. The tubular hanger arms and glove pegs have the brand logo decal on the front metal plate and are adjustable on the wire grid. The metal parts have a bright silver finish. The MDF header sign frame and base have a gray, textured powder finish. This Motorcycle Apparel Display was created by Nashville Display, 306 Hartman Drive, Lebanon, TN 37087 (Web site) www.nashvilledisplay.com
This Black Magic Floor Display was designed for Pep Boys Auto stores to feature the Titanium line of Black Magic products. It is constructed of vacuum formed plastic, tubing, wire and sheet metal. This display was created for Pep Boys Auto Stores by Metaline - Displays with a Twist®, 101 North Feltus Street, South Amboy, NJ 08879 (Web site) www.metalineproducts.com
