BRIO And VOLVO Run Joint Promotion
BRIO and VOLVO have conducted a joint national toy store promotion. Themed “Start Our Engines,” the promotion featured in-store displays offering consumers a "Mighty Red Action Locomotive" and a $20 gift certificate from BRIO, by test driving a Volvo at the nearest car dealership. The toy train and gift certificate combined have a $50 retail value.
Roundhouse Marketing & Promotion, Germantown, WI, helped develop the promotion.
The promotional focal point was an eye-catching P.O.S. display customized for each of the 1,731 participating BRIO retailers. “This partnership mirror's Volvo’s position as provider of the safest and most exciting automobile choice for modern families,” said Peter Wexler, Partnerships Marketing Manager, Volvo Cars, North America.
Standee Promotes Castrol Syntec
Castrol Consumer North America is using this standee to promote its new Syntec high performance motor oil.
The display, which uses a minimum of floorspace, is designed to be used with or without product. The display’s patented feet, hold the display stable, and boxes of product may be placed on top of them.
The display holds and rotates one bottle of motor oil to help attract attention. Colorful graphics on both sides of the display explain the benefits of Castrol Syntec.
This display was created for Castrol Consumer North America by Thomson-Leeds, New York City, a division of Array Marketing Group.
Exhibit Enterprises, Inc. (EEI) recently unveiled the Dodge "Truckville" exhibit at the 2002 North American International Auto Show (NAIAS). Truckville, a 27,000 sq. ft. two-level display, is an entire cityscape, including roads, trees and a park. Truckville brings to life the new Dodge marketing campaign, “Grab Life By The Horns,” by featuring the winning Dodge 2001 NASCAR Winston Cup Series race cars on an overhead racetrack and the legendary rock band, Aerosmith, performing their latest hit, “Just Push Play” on a massive video wall. EEI, headquartered in Dearborn, MI, worked with DaimlerChrsyler’s Global Shows & Events Department to create the two-level display in time for the NAIAS.
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