Chrysler Rolls Out New Aftermarket Focus
Chrysler Group has announced its new product and aftermarket focus designed to make Chrysler, Jeep and Dodge vehicles “the coolest and most aspirational ones on the road.” “We’ve got a three-pronged approach,” said Jim Schroer, Chrysler Exec. V.P., Global Sales, Marketing and Service. “One way is cool, limited-edition vehicles we do ourselves, like the Dodge SRT vehicles. The second way is that there are some great customizing companies out there that do the image vehicles for us at the shows. And the third way is supporting performance enthusiasts with Mopar parts.”
Mopar is moving back into the center of the performance parts spotlight with the introduction of Mopar Speedshops, a concept for in-dealership accessorization and customization stores. Mopar Speedshops will be a part of dealerships as a store-within-a-store concept.
Marathon Stores Testing Folgers Cafés
Marathon Ashland Petroleum LLC and the Procter & Gamble Co. have entered into an agreement to pilot the Folgers Café program in Marathon-branded convenience stores in the Midwest and Southeast.
Marathon-branded stores will carry the exclusive “Folgers Café” logo as the primary branding on the exterior of the building, complemented by distinctive mountain-sunrise interior graphics reflecting the Folgers logo and “Wakin’ Up” theme. The stores will have hot beverages and foodservice inside.
Chris Hood, P&G Marketing Director, Commercial Business, said “P&G's strategy has been to provide Folgers to more of our consumers when they are away from home. This relationship is a win for each partner-P&G’s brands and technologies can improve Marathon Brand offerings, while our consumers will have increased availability of Folgers.”
Mazda Showcased At Simon Malls
Mazda has teamed up with Simon Property Group, the nation’s largest mall owner, to help launch the mid-size sports sedan, the MAZDA6. Shoppers can learn about the new MAZDA6 through brochures and videos available at special display kiosks.
“Simon malls provide us with an opportunity to drive the introduction of the new MAZDA6 on the local level, allowing us to reach our primary target audience in an interactive manner,” said Mike Duffy, Mazda’s Northeast Ad Manager.
Cruiserworks Displays Boots And Accessories
Cruiserworks, a line of premium, waterproof full-grain leather boots and accessories, debuted its products at retail this winter with point-of-purchase displays designed to make them stand out. The new retail presence comes after four years of online-only sales.
“We set out to capitalize on the feel of the Cruiserworks brand, and its all-American, open-road appeal through the merchandising that would define Cruiserworks’ transition from an online brand to one that could be purchased at motorcycle shops,” said Rich Gausselin, V.P. of Marketing at Visual Marketing Inc., a Chicago-based display firm, which created the displays for Cruiserworks.
The Cruiserworks Slatwall System and the Freestanding Merchandiser capture the brand's essence with a design that includes a fabricated diamond plate platform that replicates the look of chrome.
The displays showcase the boots and socks in configurations that are adjustable by the retailer in order to regulate the product mix.
STERLING PROMOTIONAL CORP.
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