ExxonMobil Installs Bengal Traders Coffee Bars
ExxonMobil has rolled out its Bengal Traders coffee program at On The Run and Tiger Market convenience stores.
“We are serious about offering our customers great coffee at a reasonable price, but without all the fuss of a coffee shop,” said Mark Shores, U.S. Retail Sales Director, ExxonMobil Fuels Marketing.“
Each convenience store will have a team of trained individuals known as the “Bengal Traders Brew Crew,” who will brew the coffee and assure the newly-designed Bengal Traders coffee bar is clean and well stocked with a wide selection of regular and flavored creamers, sugar and sweeteners.
Advance Auto Parts Kiosk Targets ‘Do-It-Yourselfers’
Advance Auto Parts has launched “We’re Ready With Answers,” a consumer education program that demonstrates to vehicle owners that becoming a “do-it-yourselfer” can save them lots of money.
The Company is displaying a series of 128 “do-it-yourself” brochures that offer the “whys” and “how to” of car maintenance on kiosks in Advance’s 2,500 stores across the country. The brochures cover everything from how to change a distributor cap to cleaning leather seats. The goal of the program is to position Advance Auto Parts as the place consumers can come to learn, and know that someone will walk them through the process of car maintenance and repair.
STERLING PROMOTIONAL CORP.
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