First Chevy Showcase Retail Store To Open At Mall
Kravco Simon Co., manager of King Of Prussia Mall and General Motors’ Chevrolet division have formed a marketing alliance that will bring a unique retail concept-ChevyShowcase-to King of Prussia Mall.
The ChevyShowcase store will feature five to six Chevrolet vehicles. Staffed by a team of Chevrolet specialists, this concept will allow Chevrolet to showcase its vehicles to a broad audience of customers.
“The driving concept behind our ChevyShowcase retail store is to show consumers the wide variety of Chevrolet products designed to fit every lifestyle,” said Dave Klemm, Regional Marketing Manager, Chevrolet. “The partnership with King of Prussia Mall gives Chevrolet a premier marketing venue to attract new customers. Our existing customers will get a chance to see the latest updates to their favorite vehicles.”
Other elements of the deal include vehicle displays positioned at key locations in the mall outside Philadelphia; Chevrolet-produced events throughout the year; strategic signage and promotional materials throughout the mall; and on-site test drive opportunities.
New Subaru Dealership Features Next Generation Design
Subaru recently broke ground on the new Subaru of Plano dealership, which will be the first to feature the designs of the next generation Subaru Signature Facility.
The new Subaru facility will present a contemporary image representative of the advanced technology of Subaru vehicles. Exterior finishes include metallic surfaces, natural slate, and an all-glass view into the showroom. The curved front wall will provide both architectural interest and express progress. The interior architecture will provide high, open spaces. A mixture of both private and open spaces will be offered for all customer functions. The service technology and vehicle care is proudly displayed from windows within the waiting area. Interior materials include natural slate, cherry hardwood flooring, granite wood veneer furnishings, and leather upholstery, to express richness and quality.
Dimensional Communications, a Northvale, NJ-based exhibit designer and Lightspeed Design Group of Bellevue, WA, created a display for Mercedes Benz to highlight its new car models at the New York Auto Show. The display used two sets of four 60" plasma screens mounted vertically with Lightspeed’s digital media server technology, DepthQ, delivering a resolution of 1366 x 768 each. Lightspeed shot 3,600 high resolution stills using a “go-motion” technique which creates realistic motion.
STERLING PROMOTIONAL CORP.
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