ExxonMobil To Launch New Convenience Store Offering
Exxon Mobil has launched a state-of-the-art convenience store available to Exxon and Mobil service stations. The new On The Run is designed to meet rising consumer expectations for fast service and fresh quality products.
“Our new convenience store is clearly an outgrowth of the synergies the Exxon Mobil merger brings and will help us sustain our leadership in the global motor fuels retailing market,” said Hal Cramer, President, ExxonMobil Fuels Marketing Co.
The Exxon and Mobil On The Run stores will be as large as 4,000 sq. ft. and offer a wide variety of products, including an On The Run Cafe, with such full and self-service offerings as sandwiches, hamburgers, hot dogs, fried chicken, breakfast sandwiches and fresh produce.
Mazda Traffic Jams Sweepstakes Launched With In-Store And Mall Displays
Consumers can win a Mazda Tribute filled with CDs, PlayStation game consoles and Driver 2 PlayStation games by entering the Mazda-Traffic Jams Sweepstakes, a new multi-million dollar cross-promotion facilitated by EMI Music Distribution with Mazda Motors of America, Trans World Entertainment and Driver 2 by Infrogrames, Inc.
Mazda-Traffic Jams Sweepstakes are available at all 955 Trans World music locations. Trans World is also showcasing the new Mazda Tribute in 30 malls across the U.S.
EMI, which is administering the sweepstakes, worked with Trans World to create point-of-purchase awareness in stores and construct Web site linkage among all the participants including hollywoodandvine.com (Capitol Records), TWEC.com, Mazda.com and Infrogrames.com.
Video-At-Pump Debuts
Mercury Media, has introduced Video-At-The-Pump, which displays daylight readable videos and animated commercial messages on a 10.25” LCD to customers at the fuel pump.
For more information, contact Mercury Media, Inc., 8835 S. Memorial Drive, Tulsa, OK 74133; (Tel) 918-294-0909.
Advance Auto Parts Roll-Around Merchandiser
Durability, Versatility and mobility were design objectives of this retailing “workhorse.” This heavy-duty specialty roll-round merchandiser was designed for the retail automotive aftermarket. The base framework is 1" x 2" thick-wall rectangular steel tubing. Wire grid panels with snap-on metal hooks mount on each end of the tubing frame. Each fixture has two fixture reinforced wire bottom shelves and four 48" moveable wire shelves which can be positioned at any height up to 36". The unit sits on heavy-duty 4" locking casters and topped by a height adjustable 7" x 48" sign frame. The fixture is designed to be easily customized to merchandise a variety of featured automotive products which can be positioned for maximum visibility. Related hanging merchandise can be displayed at each end of the unit to achieve even greater impulse sales. 3500 units are currently being shipped to Advance Auto Parts Stores throughout the U.S.A. The Roll-Around Merchandiser was created by Thorco Industries Inc., P. O. Box 110, Lamar, MO 64759.
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