Valvoline Introduces
Spirit 3-D Foam
Valvoline, a leading U.S. motor oil marketer, is using its R&D and marketing expertise to grow outside the traditional automotive category with the introduction of Spirit 3-D Foam. Spirit is a spray-on, peel-off 3-D foam that consumers can use to show their spirit at sporting events, holidays, or other special occasions.
“It’s great for spraying spirit slogans on cars, trucks and SUV’s but it’s also perfect for use around the home, office or school,” said Larry McFadden, Director of New Product Development for Valvoline. Spirit 3-D Foam is currently being test marketed at Wal*Mart stores nationwide and is fast becoming a hit with consumers, according to Valvoline.
Point-of-purchase end-cap displays are supporting the launch.
PointMedia To Provide
Ads At Gas Pump
PointMedia Corp. has introduced PointTV, which provides consumers with news, entertainment, e-commerce purchasing and promotional incentives while they are filling up at the gas pump. Seamus Carroll, V.P., Marketing, PointMedia. said, “The customer will receive news and incentives and a shopping experience during a period of time that formerly went unused.”
For more information, contact PointMedia, 2700 Rte. 9, Cold Spring, NY 10516; (Tel) 845-265-9100.
Canadian Tire Runs
‘Big Spender' Contest
Canadian Tire has launched the “Big Spender Giveaway” contest, an integrated in-store and online promotion. With $350,000 in Canadian Tire ‘Money’ and merchandise prizes to be won, participants can enter the contest by filling out a ballot in-store or online.
“The Big Spender contest is a unique way of adding more value and excitement to our customers’ visits-both in-store and online,” said Eymbert Vaandering, V.P., Marketing, Canadian Tire.
Heavy-Duty Roll-Around Merchandiser
The design objective of this auto parts retailing “workhorse” was to provide durability, versatility and mobility. The fixture is designed to be easily customized to merchandise a variety of featured automotive products. Such items as washer fluid, antifreeze or motor oil can be loaded and positioned for maximum visibility. Related merchandise can be displayed at each end of the unit to achieve even greater impulse sales. The basic framework is 1" x 2" rectangular steel tubing. Wire grid panels with optional snap-on metal hooks or wire shelves mount on each end of the tubing frame. The unit sits on heavy-duty 4" locking casters and is topped by a height adjustable 5" x 24" sign frame. Currently, 1000 units are being produced ad shipped to a major U.S. auto parts retail chain. This Heavy-Duty Roll-Around Merchandiser was created by Thorco Industries, Inc., P.O. Box 110, Lamar, Missouri 64759.
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