Wal-Mart Announces 24 Hour Roadside Assistance Program
Wal-Mart is featuring TracFone Wireless' 24-hour roadside assistance program at nearly 2,600 of its stores and Supercenters nationwide. The program, which covers up to five family members throughout North America for $49.74 a year, includes towing up to 30 miles, battery jump-starts, fuel delivery, vehicle lock-outs and accident/collision assistance.
“By offering roadside assistance memberships in a simple and widely available off-the-shelf format, we’re helping our customers enjoy a higher level of travel security at a very affordable price,” said Ken Reese, Director of Operations for Wal-Mart’s Tire and Lube Express.
PumpTopper Targets Motorists
PTI Media Networks (PTI) delivers targeted messages to consumers while they are pumping gas. The PumpTopper is a full color, laminated billboard positioned on top of fuel pumps.
Strategically placed PumpTopper campaigns can effectively reach mobile consumers.
For more information, contact PTI Media Networks, 100 Blue Ravine Road, Folsom, CA 95630; (Tel) 866-729-9099, (Web Site) www.ptimedia.com.
Michelin Launches ‘Tour de Force’ Exhibit
Michelin has launched the Tour de Force, an interactive traveling exhibit. The Michelin Tour de Force contains more than 1,200 sq. ft. of exhibit space housed in two 53-foot tractor-trailers. The Display Trailer contains a “Performance Wall” highlighting different tires. High impact video and audio displays highlight Michelin’s performance in F1, endurance, World Rally and motorcycle racing. A theater enables visitors to engage in virtual reality experiences from mountain biking to auto racing. The Academy Trailer hauls a Formula One show car on its top level, while its bottom level highlights the evolution of the Michelin Man. Visitors are also able to enter the Dodge/Skip Barber Driving School Sweepstakes offering 10 consumers a two day driving class.
Mercedes-Benz Tour Launches 2003 E-Class
In support of the new 2003 Mercedes-Benz E-Class, Mercedes-Benz is conducting a national lifestyle launch event called E-Motion. In a casual, lifestyle-oriented environment, guests will be able to test drive the new E320 and E500 sedans, in addition to treating themselves to spa treatments, gourmet food prepared by celebrity chefs, fall fashion previews and a home entertainment experience.
“E-Motion complements our E-Class theme ‘Experience. Unlike Any Other,’” said Dave Schembri, V.P., Marketing, MBUSA.
MBUSA is partnering with Saks Fifth Avenue, KitchenAid and Sony Electronics to provide guests with the ultimate lifestyle experience. Product specialists are on-site to offer feature demonstrations.
Tire Wall Display Information Center
This consumer friendly information center is constructed of wire, tubing and sheet metal in 48" wide modules. It allows consumers to easily compare the features, benefits and pricing of each tire. The unit sets up quickly on a 78" high gondola. As tires are added or eliminated from stock, the retailer can easily change the display layout to accommodate a new module. Each module can also display aftermarket custom wheels. The Tire Wall Information Center was created by Thorco, 1300 E. 12th Street, Lamar, MO 64759.
Modular Tire Gauge Display
This modular display is able to utilize five baskets for impulse retail buying. The single frame can accept any or all of the baskets of tire gauge products in a small counter top footprint. The initial roll-out went to 3,000 automotive supply stores throughout the U.S.A. This Modular Tire Gauge Display was created by Art Wire Works, 5401 W. 65th Street, Chicago, IL 60638.
Jiffy Lube needed an exterior merchandising solution to advertise additional maintenance services to customers as they approached the service bay entrance. The challenge was to design a hardware system that extended out from the wall and displayed a banner at an angle to the drive through traffic. Dinaco's 45-Degree Wall Sign System was one of many items developed specifically for this challenge. The banner is displayed between top and bottom poles that are affixed to an adjustable arm that pivots. The arm is attached to brackets that can be mounted to masonry, wood or sheet metal. The 45-Degree Wall Sign System was created by Dinaco, Inc., 11275 S. Sam Houston Parkway W. Suite 300, Houston, TX 77031.
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