POS Campaign Promotes Shell V-Power
Shell Oil Products is conducting a $25 million marketing campaign to support Shell V-Powerpremium-grade gasoline.
Specially formulated to actively clean an engine, Shell V-Power removes carbon deposits that can build up on critical engine parts.
The campaign is using a broad range of marketing outlets to take the message, “Actively Cleans For Better Performance,” to motorists nationwide. In addition to advertising, Shell V-Power will be supported with point-of-purchase materials at more than 13,000 Shell stations as well as a mobile marketing tour that will offer consumers the chance to win free Shell V-Power gasoline.
Innovative Mercedes & Porsche Dealership Opens In Dallas
Park Place Dealership in Dallas, TX, opens a new chapter in automotive retailing by integrating technological innovations with the style of an upscale showroom for Mercedes-Benz and Porsche brands.
With its own café, wi-fi connections, and kids playroom, clients can spend hours in comfort.
Clients will find Mercedes-Benz model highlights, on LCD screens and kiosks. Park Place Porches will present information via four LCD monitors on the showroom wall, creating a gallery of vibrant images. The dealership will even broadcast original programming, which will debut on three-dozen LCD monitors and a 50-inch plasma TV, located throughout the dealership. The 135,000-sq. ft. shop looks more like a high-tech operating room with pristine tile and an array of computerized equipment and highly specialized technicians. The second floor features two climate controlled showrooms.
Tissot Names Danica Patrick As Brand Ambassador
Arguably the biggest draw in the Indy Racing League (IRL) today, Danica Patrick has joined forces with premier Swiss watchmaker, Tissot, as the new face of the brand. As the first U.S. “ambassador” for the 153-year-old brand, Patrick is slated to appear in advertising, and her face will also grace materials at all the brand’s points of sale.
As the first female U.S. “ambassador” for Tissot, Patrick will expose her many faces to the world, while showcasing Tissot’s newest product lines. As both a racecar driver and a trendy woman on the town, Patrick has a diverse lifestyle that reflects Tissot’s current product line.
Tissot’s models include sports watches, fashionable watches and high-tech pieces.
Kodak In-Store Campaign Honors Rusty Wallace
Eastman Kodak and NASCAR have teamed up to offer 12 collectible NASCAR prints, including four of the retiring #2 driver Rusty Wallace, at more than 22,000 KODAK Picture Maker kiosks nationwide.
The campaign is part of Eastman Kodak’s larger company-wide focus on its digital capabilities.
When the Kodak Picture Maker is idle in stores, a looping video will encourage consumers to purchase the collectible photos. Additionally, point-of-sale materials support the promotion.
Kodak has been an official sponsor of NASCAR since 1987.
Marketing communications agency Eric Mower & Associates, based in Atlanta, GA, developed the in-store promotion for Eastman Kodak.
STERLING PROMOTIONAL CORP.
Land Rover’s 2006 Range Rover Sport Featured In Ralph Lauren Store
Land Rover’s 2006 Range Rover Sport Featured In Ralph Lauren Store
Land Rover is partnering with Ralph Lauren to bring to life a luxurious sporting lifestyle with the 2006 Range Rover Sport on display in the window of the Ralph Lauren Sport store on Madison Avenue in New York City.
“Partnering with Ralph Lauren on this project was ideal for Land Rover,” said Sally Eastwood, V.P., Marketing for Land Rover NA. “Ralph Lauren’'s window provided a unique backdrop to illustrate how our vehicles complement a luxurious lifestyle.”
Ford Division To Recommend BP Fuel On All 2006 Products
Ford Motor Co. and BP Fuel are working collaboratively toward sustainable mobility solutions that will link the two companies in the minds of consumers. 2006 model Ford Division cars, pickups and SUVs in the U.S. will bear gas caps recommending BP to customers as an extension of this relationship. This is the first time in the U.S a major auto manufacturer has recommended an energy company’s fuel.
Nearly 3 million Ford products in the U.S. will feature fuel caps with “Ford recommends BP” and the BP helios logo.
“The relationship between Ford and BP is a great fit for a number of reasons-common customers worldwide, strong retail networks, and complementary technologies,” said Darryl Hazel, Ford Division President. “The fuel cap recommendation allows customers to establish a tangible connection between both companies. We expect to have future promotions between Ford dealerships and BP retail locations that will strengthen that association even further.”
New Canadian Tire Flagship Store Opens
Canadian Tire has opened its 63,000 sq. ft. flagship store in downtown Vancouver, where customers can get everything they need for their home, car and leisure activities. “This flagship store is unlike any other Canadian Tire store and is a great example of how we used an innovative design to offer our customers in the urban market a unique shopping experience,”said Mark Foote, President, Canadian Tire Retail.
The store boasts West Coast-inspired interior features, such as hardwood floors and shelving, an expanded home décor area, a roof top Garden Centre, and West Coast art With 55,000 products under one roof, the store features expanded product assortments in home décor, sports and leisure, footwear and apparel, cleaning products, storage and r-t-a furniture. The store features an Automotive Service Centre for all auto repair needs and a stylized waiting area with leather chairs, plasma TV screens and remote laptop access.
Adults Are Purchasing Cars Based On Desire Vs. Need
The number one reason for many consumers to buy a new car is simply because they want one, according to the results of the Vertis Customer Focus 2005 Automotive study. For 36% of new car purchasers, their desire for a new automobile will lead them to make a purchase within the next 12 months.
The top reasons why adults are buying new cars are: 8% of new car purchasers said they are motivated to purchase a new car because of their current auto’s mechanical problems. 11% are planning to purchase a new vehicle in the next 12 months because they need one for work, while 4% have a new driver in the family and 3% can afford a better car. Only 5% of new car purchasers are planning on making a purchase within the next 12 months based on lower prices, lower interest/financing or price incentives.
Garmin Introduces nuvi
Garmin International has introduced the nuvi, a Personal Travel Assistant that combines a GPS navigator, language translator and travel guide capability, an MP3 player, an audio book player, a currency and measurement converter, a world clock, and a digital photo organizer, all in one slim, sleek, and easy-to-use device.
“The nuvi represents the pinnacle in integrated consumer electronics for travelers,” said Gary Kelley, Garmin’s V.P., Marketing.
Harley Davidson Welding Helmet Display
This display is versatile and compact and is specifically suited to the limited space of the welding supply store environment. It clearly advertises the Harley Davidson brand of welding helmets including all three styles of the high quality helmets. The helmets can be removed and handled by the consumer The unit is very durable in order to withstand the hands-on treatment, including restocking, and also provides an attractive presence in this industrial setting. Feedback from retail has been very positive. The Harley Davidson Welding Helmet Display was created by Menasha Display Group, 601 E. Erie Avenue, Philadelphia, PA 19134.
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