First Home Depot Fuel Location Opens
The first Home Depot Fuel store has opened in Acworth, Georgia, as the home improvement retailer continues to increase service offerings to professional and do-it-yourself customers.
The new Home Depot Fuel location, situated in front of the Home Depot retail store comprises a 2,700-square-foot convenience store, a filling station and a car wash.
The Home Depot has designed its Fuel stores with an eye on attracting business from contractors in addition to do-it-yourselfers and commuters. Home Depot Fuel is a new concept being tested by the Company.
Nissan & Marc Ecko Forge Partnership
Nissan and Marc Ecko have formed a strategic partnership blending the world of fashion and automotive design. “Both the Nissan Pathfinder and Nissan Armada are known for their power, style and energy, which is also characteristic of Marc Ecko’s creative artistry,” said Jan Thompson, V.P., Marketing, NNA. “His design will bring together two great brands with street culture, making it an ideal fit.”
To celebrate the partnership, Mr. Ecko will modify two of Nissan’s most popular SUVs-the Nissan Pathfinder and Nissan Armada-giving each a hip, new design inspired by his ecko unltd. and Cut & Sew clothing lines. The two- one-of-a-kind vehicles will be displayed at events across the country.
Simon Malls & GM Expand Alliance
Simon Property Group and General Motors have expanded their marketing alliance naming the Cadillac, Hummer and Saab brands the “Official Vehicles of Town Center at Boca Raton.”
Through this partnership, the three brands will use one of the region’s premier upscale shopping destinations as an interactive stage to highlight its full line of luxury vehicles, complete with product specialists staffing the displays. Town Center will rename its valet service the “Cadillac/Hummer/Saab Valet” supported by exterior promotional signage. These initiatives will be reinforced through lifestyle content with a series of exclusive, invitation only events.
“Partnering with Town Center at Boca Raton gives our premium brands, a premier marketing venue to showcase our portfolio of high performance vehicles,” said John Orth, Regional Marketing Manager for Cadillac/Hummer/Saab.
Polaris Introduces ATVs Designed for Girls
Polaris is coupling its best-selling line of youth all-terrain vehicles (ATVs) and its entry-level Phoenix model to be the first major ATV manufacturer to offer ATVs geared specifically for girls. The “Pink Power” models are available in several models, replete with matching pink helmet so girls can ride in style.
STERLING PROMOTIONAL CORP.
XPEL Technologies, a leader in the electronic delivery of top automotive aftermarket products, recently exhibited at the Specialty Equipment Market Association (SEMA) trade show in Las Vegas. XPEL's Vice President of Sales, Paul Costas, commented, “Without a doubt this was our most successful year to exhibit at SEMA. Throughout the week, we were able to speak with approximately 300 new leads, which included large car dealership groups, independent business owners, and OEMs, of which many were foreign-based. We believe the business opportunities generated for XPEL from this year’s show will be absolutely exceptional.”
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