Automakers have announced EcoDriving,™ a comprehensive, nationwide effort to save consumers money at the gas pump, reduce fuel use and cut carbon dioxide (CO2) emissions. “You can save money and save the environment by driving green,” said Dave McCurdy, President and CEO of the Alliance of Automobile Manufacturers.
By following a set of subtle and easy-to-use best practices for driving and vehicle maintenance, a typical EcoDriver™ can improve mileage by about 15%. In conjunction with the unveiling of EcoDriving, the National Automobile Dealers Association announced a free "Green Check-up Month" nationwide. The EcoDriving message will be displayed at auto dealers around the nation.
Zoombak GPS Locator Displayed In Pep Boys
Zoombak is displaying its Zoombak™ Universal A-GPS Locator to Pep Boys locations. The Zoombak Universal A-GPS Locator is small enough to be placed in a car, backpack or briefcase or easily attached to a bicycle or dog's collar, and combines the coverage of cellular networks and the power of global positioning satellites to provide consumers with the most accurate, real-time location information available.
Using Zoombak’s interactive website, customers can set up custom safety zones around virtually any location. When the device crosses one of the virtual boundaries, a text message or email alert promptly notifies users of the location of the device.
STERLING PROMOTIONAL CORP.
Honda To Offer Affordable Insight Hybrid Vehicle
Honda has announced plans to introduce a new small hybrid vehicle, to be named Insight. The new Insight Concept shares styling cues with the Honda FCX Clarity fuel cell vehicle and will come to market at a price significantly below hybrids available today.
The Insight will advance the affordability and accessibility of hybrid technology to a new generation of buyers.
Shell franchised convenience stores have recently used wireless technology that automatically targets (one-on-one) an interested shopper during the critical purchase decision, directly at the advertiser's Point-Of-Purchase anywhere in the world.
The proprietary wireless technology, provided by P.O.P. Broadcasting Company, helps lift sales exclusively for the participating brand advertiser, and /or retailer’s private label products.
For more information, contact P.O.P. Broadcasting, 410 Pierce Street, Houston, TX 77002; (Tel) 866-767-7170; (Web Site) www.popbroadcasting.com.
