New point-of-purchase displays for LLumar Automotive Window Film help retailers walk consumers through the purchase process. The LLumar Counter Film Selection Display contains samples of all LLumar Automotive Films and allows consumers to view the full range of films from LLumar.
The LLumar Counter Heat Display is an interactive demonstration unit that includes three film samples installed on glass along with a built -in heat lamp to illustrate the heat rejection benefit of window film.
Volkswagen Invests $125 Million For New Dealer Storefronts In NYC
Volkswagen Group of America is investing in flagship Audi and Volkswagen dealerships in New York City, as part of its strategic plan to grow business in the U.S. market. The $125 million deal is for the 265,000 sq. ft. building formerly housing Potamkin General Motors.
“As Volkswagen and Audi move forward on our aggressive plan to increase sales in the U.S., there is no better place to demonstrate our commitment than in Manhattan,” said Stefan Jacoby, CEO, Volkswagen Group of America.
The new dealerships will showcase Volkswagen and Audi’s new showroom concepts, known respectively as “white frame” and “terminal.”
The dealerships will be part of one of the largest and most prestigious dealers in the area, the Open Road Auto Group.
Lamborghini Debuts Los Angeles Boutique
Automobili Lamborghini S.p.A. recently opened the newest Automobili Lamborghini Fashion Boutique in Los Angeles, further demonstrating its brand extension strategy towards high-end products consistent with the spirit of luxury sports cars, according to the Company.
Positioned inside the high-end Westfield Topanga shopping center’s luxury wing, the Automobili Lamborghini Boutique will sell items from the Collezione fashion line, comprised of men’s, women's and junior's collections for all four seasons.
These collections include beautifully tailored Italian fashion and fine Italian leather accessories including hats, shoes, briefcases, and more; as well as Lamborghini crested t-shirts, sweatshirts and accessories. The collection is tailored not only to Lamborghini buyers, but to the luxury consumer who values quality, style and elegance.
Progressive Launches Behavior-Based Car Insurance
Progressive is introducing an optional car insurance program that offers lower rates on vehicles that are driven in less risky ways. The behavior-based insurance program, called MyRate, gives drivers a customized rate based on how, how much, and when their car is driven. Drivers who sign up for MyRate receive a device that plugs into a port in their car and measures how, how much and when the car is being driven. Cars driven less often, in less risky ways and at less risky times of day can receive a lower premium. Drivers can review their driving data by logging into their policy on progressive.com. They can see how their driving habits are affecting their rate, and, if they choose, make behavioral changes that could lead to savings.
EventMover Transports New Nissan LEAF On Nationwide Tour
Nissan North America has contracted with EventMover, Laguna Beach, CA, (www.eventmover.com) to transport the new Nissan LEAF zero-emission, all-electric car on its 22-city nationwide tour. EventMover is responsible for moving the vehicle from location to location in a specially equipped and branded trailer.
The five-passenger, five-door, gasoline-free LEAF is being transported in a 53', bio-diesel, air ride, enclosed vehicle transport trailer that is equipped with climate control and articulating upper and lower level floors.
“The transport trailer we opted to use for the LEAF tour is green certified, keeping in line with Nissan’s efforts to improve the environment at every opportunity,” said Michael Harrell, Director, Client Services, EventMover. “We have a long history with Nissan, having provided special transport for many of their new car introductions and concept car show tours over the years.”
