Ziebart Store Of The Future Opens
The first two prototype stores of the future for Ziebart International recently opened in Royal Oak and Madison Heights, MI, sporting a new logo, colors and marketing theme. The new Ziebart look forsakes the blue and gold corporate colors of the Company and introduces a dominant new red sign and red facia accent. The new look is designed to help change the Ziebart image from rustproofing to the Ziebart of the future, offering a complete array of automotive accessories and car-protection services.
Incorporated into the bright crimson design is the new Ziebart marketing theme, "Survival Gear for Cars," which is carried through in Ziebart displays and advertising. It represents a new focus on helping vehicle owners maintain their cars and trucks with a variety of services and accessories.
The carpet-and-tile showroom is laid out in zones, with separate areas for each product line, featuring full-color graphics of products and services. Photos of people enjoying their cars and trucks, and interactive floor displays add a touch of fun to the information provided
GM Pilots Mobile Service Vans
A new kind of mobile service is being piloted at GM Goodwrench Service Plus dealerships in the U.S. The pilot program includes five to 10 Chevrolet vans in operation by Houston-area Chevrolet dealers, and additional vans in operation by Cadillac dealers across the country.
“The GM Goodwrench Service Plus Mobile Service Vans will initially offer services like special-order part installation,” said Mike Valerio, Zone Manager for Chevrolet in Houston, TX. “But we plan to use customer input received during the pilot phase of the program to determine which services are ultimately offered.” Eventually, GM hopes to incorporate light routine maintenance into the Mobile Service Van program.
Polyplastic Forms, Inc. offers its Catalog Merchandiser Display Systems, which help reduce the need for additional shelf space. The swivel system makes it possible for both customer and sales staff to view the same product information. The system may be placed on a pedestal for floor standing applications. For more information, about this Catalog Merchandiser Display System, contact Polyplastic Forms, Inc., 49 Gazza Blvd., Farmingdale, NY 11735; (Tel) 800-428-POLY, In NY 516-249-5011; (Fax) 516-249-8504.
'Car And Driver’s' 10 Best Tour Across America
"Car and Driver" Magazine conducted its "10 Best Tour Across America." "10 Best" is Car and Driver’s annual award to the manufacturers of the ten best vehicles sold in America.
Vehicles on display in shopping malls across the country include the BMW 3 Series, BMW 5 Series, Dodge Intrepid, Lexus GS300/400 and Mazda Miata. The selected vehicles were combined with interactive displays and exhibitry along with a product specialist for each of the vehicles on display. The interactive kiosks allow shoppers to go through the Car and Driver process of selection.
Back to Top
To See previous issues of Creative Automotive click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here