Kiosks To Be Placed At Ford Dealers
Driveitaway.com, a Web site that focuses on dealer-to-consumer used car auctions, has announced an agreement to include dealerships operated by the Ford Dealer Development Group. Consumers can test-drive the cars they find on Driveitaway.com at these participating dealers and place bids from the showroom floor using special Internet kiosks.
Ford Dealer Development dealers will promote the agreement by featuring the Driveitaway.com kiosks in dealership newspaper ads, and will display point-of-sale marketing materials at each site.
“Driveitaway.com offers our dealers an innovative means of reaching the public while relieving inventory and creating new revenue,” said James Latimer, Region Dealer Development. “I am excited about the kiosks because dealers can get involved with very little outlay and the returns can be substantial.”
Automotive VideoMirrors Are Introduced
Donnelly Electronic Systems, Holland, MI, has launched the VideoMirror Camera Vision System to give drivers better views of their vehicles’ interiors and exteriors. BabyVue is an in-cabin camera vision system that allows drivers to view reverse-facing infants. ReverseAid is an exterior camera vision system that provides an enhanced view of what is behind the vehicle.
Ford Promotes Fuel Cell Vehicles
Ford Motor Company recently kicked-off a year-long tour to promote fuel cell vehicles. The tour, featuring the Ford Focus FCV, is designed to educate the public about fuel cell technology and its benefits.
A new TH!NK Technologies 53-foot custom-designed air-ride semi-trailer is transporting the Ford Focus FCV during the year-long tour. The semi with a 450 sq. ft. interior was designed by Trailer Technologies, Inc. of Walled Lake, MI. Mobility Resource Associates (MRA), a mobile tour vehicle, and logistics management company headquartered in St. Clair Shores, MI, is coordinating the TH!NK tour.
The TH!NK Group is an enterprise of Ford Motor Co. dedicated to developing environmentally friendly solutions for personal mobility.
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