Brookstone Launches Multi-Channel Partnership With Chrysler And Hearst
Brookstone has partnered with Chrysler and Hearst magazines to launch a major cross-marketing campaign focusing on the leadership role that Brookstone and Chrysler take in developing innovative, new product designs.
The “Designed and Engineered With You In Mind” campaign will reach 29 million consumers through a 12-page Chrysler advertising section in seven Hearst magazines. The partnership also will be represented in Brookstone’s storefront marketing at 236 locations nationwide. Brookstone $50 Gift Certificates will be used to drive customers into Chrysler showrooms for test drives.
“Now, more than ever, it is important to stimulate showroom traffic and keep the wheels of industry moving,” said Thomas Marinelli, V.P. Chrysler & Jeep Division Global Brand Center. “Brookstone Gift Certificates will create a strong incentive for the forward-looking customer base both brands represent.”
Razor & Chrysler Unveil Dodge Razor
Razor USA, manufacturer of the popular Razor kick scooter and the Chrysler Group, have unveiled the Dodge Razor concept car. The Dodge Razor includes two matching Razor scooters ready to ride in the back of the vehicle.
“The car captures all the aspiration, emotion and inspiration of a great sports coupe while personifying the sleek, fun cool of the Razor brand,” said Carlton Calvin, President of Razor USA.
“We searched for a name that reflected the energy and attitude of the car and Razor’s youthful brand image was a perfect fit,” said Akino Tsuchiya, a designer for Chrysler.
Digital eMedia Creates InfroCentre For BMW
Digital eMedia Inc. recently created the Auto eInfoCentre for BMW. The Auto eInfoCentre is the integration of a stylish eKiosk and a commanding 104" diagonal rear projection screen to maximize the impact of customer driven information delivery.
Digital eMedia Inc. used a combination of digitized video content and custom multimedia content to deliver an engaging and high impact presentation to the customer.
For more information, contact Digital eMedia, Inc., 55 Victoria St. N., Kitchener, Ontario, Canada N2H 5B7; (Tel) 519-585-1786; (Web) www.digitalemediainc.com.
Visual Productions Inc. and BlueWater Technologies Group will be showing PixelPixs which has been making a big splash. Whether utilizing static props or ChromaKey (green screen) Technology, consumers love the opportunity to have their picture taken and will want to go to your website to take a look at their picture by using their special passcode. While they are on your site, they will have the ability to email their photo to friends and family. To learn more about PixelPixs, contact Tina Sanchez at POP Marketplace, Booth 7219; or call 248-350-1155.
Tire Gauge Two-Tier Counter Display
This display promotes two varieties of Tire Gauges, shock-absorbing gauges and pencil gauges. Top tier seating allows for easier consumer viewing. This unit provides in a small footprint, a merchandising display appropriate for impulse counter purchasing at the retail level. The display achieved placement in a 1,000 store chain with dramatic sell-through. The Tire Gauge Two-Tier Counter Display was created by Art Wire Works, 5401 W. 65th Street, Chicago, IL 60638.
Bridgestone/Firestone Metal Display For Two Tires
This permanent floor display which was created for Costco, holds two top selling tires and features 4-color graphics on all 4 sides to create a strong brand identity image and provide product information. The display brings attention to the brand and provides information while creating something durable and easy to use in the wholesale club environment. The display is a strong focal point whether it is used near the front entrance in a group of stacker tires or at the back of the showroom. The graphics utilize the same theme as the brand's advertising. The display is constructed from metal, tubing and wire and has a durable silver powder finish. The display attracts attention on its own and is used by sales people on the floor to explain and show the product. The Bridgestone/Firestone Metal Display For Two Tires was created by Nashville Display, 1415 Elm Hill Pike, Nashville, TN 37210.
The George P. Johnson Company created this exhibit for the Cadillac Division of General Motors Corporation for the Frankfurt Auto Show. The exhibit introduced Cadillac’s CTS model worldwide and positioned Cadillac as America’s world class luxury car. The exhibit established an exclusive yet open environment to introduce the CTS. The space also had to include space for the vehicle and video presentation. A lowered fabric canopy with an extensive lighting package was used to highlight the CTS. High contrast, rear projection screens were selected to provide optimum viewing of the video presentation. Polished back granite tile, matt aluminum laminate were the materials used along with stainless steel and glass. For more information, contact The George P. Johnson Company 3600 Giddings Road, Auburn Hills, MI 48326.
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