Creative Online

CREATIVE AUTOMOTIVE MERCHANDISING
February/March 2006



Suzuki Displays Motorcycle Accessories

American Suzuki is using these permanent merchandisers to display its new Suzuki Boulevard line of accessories in motorcycle dealerships.

These new Suzuki Boulevard Accessory Displays are designed to feature many different products in a compact area.

The displays feature a MDF base with brushed aluminum laminate, MDF slat wall panels with black melamine finish and anodized aluminum channels. They have an extruded aluminum frame, rolled and welded, buffed and clear powder coated.

The Injection molded logos on the display headers are vacuum plated and painted.

These displays were created for Suzuki by Cornerstone Display Group, a San Fernando, CA-based p.o.p. display firm.



Interstate Opens All Battery Centers

Known for its automotive batteries, Interstate Battery System International, Dallas, TX, is introducing its newest franchise concept, a store for one-stop shopping for all types of batteries and related power solutions.

Interstate All Battery Centers have “Every Battery For Every Need”-more than 13,000 battery SKUs in stock, from the tiniest watch batteries to the toughest construction equipment to batteries for toys and laptops.

The All Battery Center not only stocks and sells them but can also explain how to install and get the most use out of them.

The fast-growing “all battery” market is expected to top $30 billion by 2010, so it was a natural area of expansion for a battery specialist like Interstate.



Auto Gallery Showcases Car Exhibit

The new 2006 Mitsubishi car models were recently exhibited at the Auto Gallery at Plaza Las Americas San Juan, Puerto Rico.

Mitsubishi wanted a highly modern, techy and attractive look that would not compete with the cars. The Vista Light Sign System, from Vista System USA, Sarasota, FL, was used to display graphics that promote the newest Mitsubishi models.

The Vista Sign project was produced for Mitsubishi by Visual Impressions, a Puerto Rico-based designer of signage and exhibits.



ACDelco Launches ‘Extreme Garage’ Tour & Sweepstakes

ACDelco, a global leader in automotive replacement parts and services, knows real car guys and what to put in the garage of their dreams. The ACDelco “Extreme Garage” Tour features an interactive display housed in an impressive 53-foot trailer, which offers visitors the opportunity to enter for a chance to win the Dream Garage Sweepstakes. The grand prize, valued at more than $20,000, includes everything for a dream garage including a high-gloss flooring system, a portable stacking lift, a stainless steel tool box, cabinets, furniture and even an air compressor.


STERLING PROMOTIONAL CORP.

Visual Marketing Inc., Chicago, IL will be showing the Scott USA Goggle Merchandiser which creates a dramatic, highly accessible showcase for Scott USA Goggles. The merchandisers are available in two different sizes to accommodate different footprints. They were created using a combination of a high gloss yellow and a black crinkle powder coat. Thick, tubular construction helps reinforce the rugged nature of the product while also creating a durable display showcase. Both display versions provide 360-degree access to the various styles of Goggles. To learn more about this display, contact Rich Gausselin at Global Shop, Booth 3235 or call 3l2-664-9l77 Ext. 101.










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