Hybrid Car Manufacturers Benefit From Environmental ‘Green’ Movement
The environmental “green” movement is growing, and hybrid and fuel-efficient vehicle manufacturers are reaping the benefits. The green products market reached $500 billion last year.according to Mintel Research. Mintel Research estimates that approximately 35 million Americans are “True Greens” who regularly buy green products.
Only 4% of respondents said they owned a hybrid vehicle last year, according to Mintel. However, with more aggressive “green” automotive marketing campaigns, the category holds great promise.
The Universal Sign System is designed to reach consumers as they are filling up their cars at service stations. The sign mounts to a standard bumperguard or bollard. It provides easy front loading access for a message insert (28" x 44"). For more information, contact Universal, 478 Schiller St, Elizabeth NJ 07206, (Tel) 908-351-0606, (Web) www.universalsignage.com.
General Motors had a 121,000 sq. ft. exhibit at the recent North American International Auto Show. The exhibit was supported by high-tech overhead and vehicle lighting; open spaces, and minimalist architecture to allow visitors to experience GM’s eight distinctive brands in gallery-type settings within a unified, GM-themed environment. Individual GM brand displays surrounded GM’s advanced technology-themed corporate display. The exhibit featured a dramatic center entrance featuring a stainless steel ribbon 261 feet wide and 26 feet high, sporting a jeweled GM corporate logo. More than 600 linear feet of LED lighting suspended above visitors’ heads bathed the vehicles in light. Each of the brand areas had back wall video projection. “We wanted the exhibit to reflect the corporation’s design-driven direction in a way that complemented each vehicle and the overall GM brand,” said Ed Welburn, GM V.P., Global Design.
McGill Digital Solutions, (www.mcgill.com), recently launched an interactive digital signage program for DaimlerChrysler Canada. The system, which recently premiered at the Montreal Auto Show, utilizes two immersive 50" high definition plasma panels as the interactive interface between the consumer and Chrysler, Jeep and Dodge products. The goal is to bring prospective buyers closer to a purchase decision by allowing them to learn more about the key features of selected vehicles, specify a model of interest and select packages, options and colors.
STERLING PROMOTIONAL CORP.
PumpMedia Teams With Real Digital Media And Avocent To Offer Digital Signage Solution For Gas Station Retailers
PumpMedia, an outdoor media company, has joined with Real Digital Media, a leading provider of digital signage products and Avocent Corporation, a leading provider of IT infrastructure management solutions, to provide a fully integrated digital signage solution for gas station environments.
The first-of-its-kind solution combines Real Digital Media’s NEOCAST digital signage platform and Avocent’s Emerge ™ MPX1000 HD multipoint extender solution with PumpMedia's pump top video enclosure, enabling fuel retailers to implement digital signage at the pump.
For more information, contact Pump Media (Tel) 800-597-4439, (Web) www.pumpmedia.com, Avocent, (Tel) 256-430-4000, (Web) www.avocent.com, or Real Digital Media, (Tel) 941-951-0130 (Web) www.realdigitalmedia.com.
Toyota Debuts ‘Highway To The Future’ Tour
Toyota is launching a nationwide “Highway to the Future: Mobile Hybrid Experience” tour to provide consumers with an opportunity to experience automotive hybrid technology.
Consumers will be able to test Toyota’s Hybrid Synergy Drive system through a number of interactive exhibits and test drives.
“Most people have heard of hybrid technology, but few have actually driven a hybrid,” said Celeste Migliore, Toyota’s Manager, Advanced Technology Vehicles. “This tour allows consumers to learn more about the benefits of hybrid vehicles.”
General Motors Opens “Fuel For Thought” Display At Epcot
General Motors is bringing fuel cell technology, hybrid vehicles and ethanol-powered cars and trucks to life with the “Fuel For Thought” display at Walt Disney World’s Epcot® Center.
“Fuel For Thought” is comprised of interactive kiosks, a floor projection, plasma wall elements, vehicle displays with information conveyed through lighting and video, and live narrated presentations. The walk through “Fuel For Thought” begins down a pathway designed with brilliant graphics and a plasma wall with an expansive photo of a cornfield. As visitors pass by, they see the cornstalks parting in a wavelike fashion. The opposite wall is dotted with porthole-like windows featuring different GM environmental activities. The yellow pathway leads up to the exhibits on bi-level space. Five touch screen games are stationed in the backside of the porthole-like windows.
The main exhibit space floor is highlighted by a giant projected circular graphic controlled by motion sensors.
Clearr Corporation will be showing XXLiteT (top), its user-friendly large indoor backlit display with superb styling aesthetics and Clearr’s renowned industry-leading illumination. It will also be showing its TriOla® Radius (bottom), its curved face prismatic 3-message display. Clearr offers an extensive arrayof prismatic sequential-image displays as well as static graphic display products for in-store communication, trade shows, special events, etc. To learn more about these graphics display products, contact Andy Steinfeldt at Global Shop, Booth 3734, or call 800-548-3269.
Gates/Carqest Wiper Stand. The objective for this display was to create a mobile permanent center for various lenghts of Carquest brand windshield wiper blades. The display needed to be compact, waterproof, and lockable for security. The unit is engineered to withstand the rigors of both indoor and outdoor retail environments. Created by Great Northern Corp., 1800 South Street, Racine, WI 53404.
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