Honda Features Interactive Displays
American Honda Motor Co. Inc. is using this interactive display cabinet at its dealers nationwide.
The display cabinet is made from high pressure laminate over MDF and features a laser cut logo. The secure cabinet provides a pull out tray for a keyboard and mouse for dealer use only. The display cabinet is size-flexible for future hardware modifications and is designed to fit with the existing and future dealer image.
The Honda interactive display cabinet was produced by R/P Creative Sales, Burbank, CA.
Porsche Dealerships Receive New Retail Image
Porsche Cars Of North America, Inc. (PCNA) aimed to create a retail experience that strengthens the Porsche brand as synonymous with its heritage of excellence in performance, engineering and timelessness. PCNA selected Design Forum of Dayton, OH to create the new facilities image.
The new facility is designed with a curving, engineered metal facade that rivets focus on the “keyhole” of glass, making the vehicle command attention, and draws the visitor into the “vehicle gallery” where the car is displayed in front of a backdrop of Porsche graphic excitement. Semi-private sales consultation areas provide a comfortable space for customers to discuss new car purchases, and interactive technology allows the customer to visualize different colors and materials on the vehicle. A retail parts and Porsche selection boutique selling aftermarket accessories provides brand reinforcement and helps promote add-on sales.
Automobiles E. Lauzon, Inc., one of PCNA’s 205 North American dealers, located in Quebec, Canada, is the first dealership to develop The Porsche Facilities Image Program, a cooperative worldwide interior and exterior design effort to communicate the Porsche image to potential customers and reinforce the brand to existing customers.
“The design was developed as a prototype of the future, launching the worldwide vision of The Porsche Facilities Image Program, that is adaptable to a three tiered-level—new dealerships, retrofit existing dealerships and multi-line dealerships,” said Scott Jeffrey, Senior Vice President of Design and Planning, PCNA. At present, 44% of Porsche dealers have committed to The Porsche Facilities Image Program and 35% have launched their redesigns.
Verizon Opens Kiosks At Car Washes
Verizon Wireless, San Diego, CA’s largest wireless carrier, has opened retail kiosks at car wash locations in Carmel Valley and Encinitas, enabling customers to check out the latest cellular phones, wireless voice, data and messaging services, and hands-free calling accessories while they wait.
“Our customer base is rapidly expanding in San Diego and it makes sense for Verizon Wireless to provide the latest wireless products and services at convenient, accessible locations, where customers typically have 15 minutes to browse,” said Mike Finley, Regional President, Verizon Wireless, the largest wireless communications provider in the U.S.
Ford Unveils Blue Oval Certified Program
Ford has unveiled its marketing plan for Blue Oval Certified, its most comprehensive customer satisfaction program to date, and “Commitment to Kids,” a nationwide child identification effort to keep kids safe.
The plan incorporates national television, print, interactive advertising and public service announcements featuring actress Jamie Lee Curtis.
Ford Blue Oval helps ensure that customers receive a best-in-class retail experience at Ford dealerships. Ford has adapted a non-fiction, documentary-style approach that urges people to “Come On In” and see how Blue Oval Certification has improved the dealership experience.
Since launching the program, Ford customers have indicated that they are more satisfied with their dealer experiences.
Kia Information Center
An interactive kiosk produced for Kia Motors American, combines video and printed brochures in a user-friendly, space efficient and easily accessible display. It provides one-stop information retrieval for the customer and employs DVD technology for expanded memory and touch-screen navigation to dealers’ existing touch-screen monitors, enabling dealer cost-savings and maximum customer participation. Strong branding with the Kia logo and trademark colors makes the Center easy to locate on the showroom floor. This display, which won the Gold OMA in the Interactive Category, was created by DCI Marketing, 2727 W. Good Hope Road, Milwaukee, WI 53209.
Harley-Davidson® Motorcycle Seat Demonstrator
This display is a highly useful sales tool that not only allows Harley-Davidson customers to try different styles of motorcycle seats, but also reduces wear on brand new motorcycles displayed in the showroom. The Demonstrator accommodates a variety of seat models as well as handlebar and footpeg configurations to accurately replicate the customer’s riding preferences. The sturdy frame works is substantial, yet the display can be easily rolled for cleaning or showroom rearrangements. The display, which won the Gold OMA in the Transportation Category, was created by DCI Marketing, 2727 W. Good Hope Road, Milwaukee, WI 53209.
Ford Accessory Merchandiser. This display was designed to move accessory materials from the parts and service area to the showroom floor to boost accessory sales during the car-buying process. Modular elements provide flexibility and versatility and adjust to a variety of situations in which they are displayed. Lifestyle graphics provide personal context for accessories and reinforce the Ford brand image. Created by DCI Marketing, 2727 W. Good Hope Road, Milwaukee, WI 53209. SILVER AWARD.
General Motors Interactive Brand Center. This state-of-the-art GM video display consolidates promotional displays and maximizes selling showrooms with minimal use of retail space. A DVDi industrial player with hard-drive storage holds 27 hours of video and presents 51 GM models with 16 different 3-4 minute video segments as well as access to additional product information via the internet. Created by DCI Marketing, 2727 W. Good Hope Road, Milwaukee, WI 53209. SILVER AWARD.
6 Ft. American Racing Custom Wheel Inflatable
The 6 ft. American Racing Custom Wheel inflatable is an excellent advertising tool and is being displayed at automotive tradeshows and outdoor promotions throughout the country. This outstanding inflatable is user friendly in design and is easy to set up and convenient to ship to other show locations. It is made of high quality materials including digital artwork to create four color graphics and outstanding photographic images, a feature which adds to its realism and eye appeal. These rugged inflatbales are displayed throughout the year to create huge product awareness at a very reasonable cot. For more information, contact Max Image 9245 Poplar Avenue, Suite 8, Memphis, TN 38183.
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