BMW Launches Virtual Sales Center
BMW of North America is unveiling the BMW Virtual Sales Center (VSC), a cutting-edge interactive station that allows customers to design their potential vehicles and gives them a hands-on experience of the new 7Series iDrive, one knob that controls everything in the car, from CD player to climate control. As an integral part of the program, every BMW dealer is linked to a broadband Internet connection, allowing BMW to do high-quality video updates in a few hours.
The sleek, streamlined station will be installed in 350 showrooms across the U.S. later this year. More than a simple sales tool, the VSC unit delivers “a full, BMW branding experience,” according to Holly Babich, BMW’s Consumer Events Manager. “The VSC provides DVD-quality sight, sound and motion including lush driving footage of every series and model,” said Babich. “And it all happens with a few feet of the sight and aroma of the actual vehicles.”
In creating the stations, BMW put a high priority on communicating the richness of the BMW brand. The sleek design of the VS features a polished beveled glass tabletop along with two high stools that invite consumers to explore the unit.
When the two powder coated metal doors open, the unit reveals the multimedia touch screen and changeable graphic panels. When closed, the unit’s aluminum and chrome plated steel body reflects the design elements of the BMW Center showroom.
BMW of North America teamed with Frank Mayer & Associates, Inc., Grafton, WI, to design and build the Virtual Sales Center.
Yamaha Chemicals & Literature Displays Promote Brand
Yamaha Motor Corp., USA is using this Chemicals display and Literature display, which prominently feature the Yamaha logo promoting the brand on the showroom floor.
The objective of the program was to offer a consistent look between the displays, which were easy to use and assemble. The Chemicals display holds any combination of product size that a retailer may carry. The Literature display has pockets that are sized to fit the actual size of the literature.
The Yamaha Chemical and Literature display was produced by R/P Creative Sales, Inc., a Burbank, CA-based p.o.p. display firm.
NAPA Alternator And Starter Displays Attract Attention
NAPA/Rayloc introduced the NAPA Power Supreme Alternator and Starter Displays to attract attention and educate the consumer. These permanent displays contain vacuum-framed diagrams of the alternator and starter units, four-color process printed tag mounted to die-cut Sintra for durability, and laser-cut metal bases to hold actual hardware units.
The display header was created using 10pt tag printed 4-color process and mounted to Sintra and die-cut. Vacuum-formed cross-sections of the alternator and starter are mounted to the header. The header is mounted to a laser-cut metal base with a metal bar and hardware that are powder-coated to match the NAPA blue.
The NAPA Power Supreme Alternator and Starter Displays were created by Rapid Displays, a display firm based in Chicago, IL.
Kiosk Helps Launch Toyota’s Youthful Scion Brand
Toyota Motor Sales, U.S.A., Inc. is introducing a kiosk experience to help launch its new brand for youth-oriented vehicles-Scion.
Fresh Machine, a next-generation consultancy joined forces with Toyota to develop the Scion brand, web site and screen experience for the kiosk displays. Fresh Machine and The Rebel Organization, worked together to establish the identity for Scion, including the design of the Scion logo and the badge that will be placed on the cars.
Firestone Inflatable 20 ft. Mascot
Firestone’s 20 ft. Mascot provides enormous excitement and brand awareness. The Mascot inflatable is displayed at Indy motorsports events including the Indianapolis 500. The Mascot inflatable is a proven success, giving Firestone the edge in the winner’s circle of advertising inflatables. Designed to create huge awareness at a reasonable cost, the 20 ft. Firestone Mascot is an excellent advertising tool to be used at Firestone store locations, as well as outdoor promotions throughout the year. The very best computerized equipment is used to generate realistic replicas including photographic images for inflatable graphics and banners. For more information, contact Max Image, 9245 Poplar Avenue, Ste. 8, Memphis, TN 38138.
Mopar Parts Internet Café Exhibit
Mopar is a supplier of parts for vehicle body shop professionals. The exhibit was designed to establish a presence for Mopar as creative and innovative. It wanted to provide a warm and inviting setting for showgoers. This exhibit created an intimate, café atmosphere with warm, incandescent light fixtures providing an inviting environment. Specific areas were created for different activities, a bar to offer refreshments, a lounge with comfortable furniture and computers to provide opportunity for the public to socialize while accessing the web. This 50' x 50' exhibit was created by The George P. Johnson Company, 3600 Giddings Road, Auburn Hills, MI 48326.
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