Michelin And Palm Conduct Joint Promotion
Michelin North America, Inc., and Palm, Inc., have announced a special offer for tire buyers. Consumers purchasing any four new Michelin brand light truck/SUV or passenger car tires will receive a mail-in certificate for a free Palm Zire handheld computer with a retail value of $99. The offer will be promoted through more than 15,000 Michelin retailers in the U.S.
“Michelin strives to provide customers with the best technology. available. We’re accomplishing this by working with Palm,” said Sheryl Henderson, Director of Michelin Brand.
“Companies like Michelin that are bringing the Palm Zire handheld to customers are infusing new growth in the handheld computer category,” said Michael Buhr, Sr. Director, Business Marketing , Palm Solutions Group.
Michelin and Palm will support the promotion with p.o.p. displays featuring the Palm Zire handheld and the Michelin Man.
Budget Car Rental Kiosks Opening At Canadian Tire Stores
Canadian Tire Corp. and Budget Canada have signed an agreement that will place Budget Car and Truck Rental kiosks at up to 100 Canadian Tire retail locations. As part of the agreement, Canadian Tire auto service customers and Auto Club members will receive specially discounted vehicle rental rates.
“At Canadian Tire, we are always looking for ways to enhance the services and value we offer customers,” said Wayne Sales, CEO, Canadian Tire.
“The agreement with Canadian Tire will leverage the strength of our two brands. Through this partnership, Budget Canada is able to extend our reach and offer our customers even more convenient locations as well as new ways of saving money,” said Jeff Brookhouser, Exec. V.P., Budget Canada.
Pennzoil Hits the Road With VirTra Systems’ Promotional Attraction
Pennzoil is using this custom-designed, interactive virtual reality promotional system to promote its motor oils. Integrated within two customized tractor-trailers, visitors take a seven minute journey “inside” the workings of an automobile engine. The experience concludes by placing the visitor in the seat of Pennzoil’s world champion Indy car rocketing around the Las Vegas Motor Speedway.
Thunderbolt Marketing, a St. Louis, Mo-based promotion agency developed the promotion for Pennzoil. VirTra Systems, Dallas, TX, created the custom virtual reality systems.
Chris Hayek, Brand Manager, Pennzoil, said, “After you put on the headset, feel your whole body rumble with the experience, hear 3-D audio effects, and feel wind as you travel forward -- you won’t soon forget this experience!”
Chrysler Launches Driving Adventure
Thousands of consumers across the United States will have the opportunity to test-drive the entire line-up of Chrysler, Jeep® and Dodge vehicles during “Route 2003: An American Road Trip.” Route 2003 enables consumers to experience five on- and off-road driving courses. The event is divided into three driving programs: “Chrysler Proving Grounds,” “Jeep 101,” and “Dodge City.” Each driving program conveys safety and education messages in an interactive and entertaining environment.
“Route 2003 combines elements of an auto show with on-road driving courses and an off-road driving school,” said Lou Bitonti, Sr. Manager, Brand Events, Chrysler Group.
In addition to the 120 Chrysler, Jeep and Dodge vehicles for the public to drive, Route 2003 features a number of interactive displays and activities spread out over 20 acres.
Prestone Introduces Exterior Car Care Line
Prestone has introduced The Prestone Protection Series, to help drivers clean and protect their vehicles from the environment.
Jim Brown, Director, New Product Marketing, Prestone, said, “Vehicles are a serious investment and people want the products they use on their cars and trucks to offer real protection from everyday wear and tear.”
The line includes Prestone Tire Shine, Prestone Car Wax, Prestone Car Wash, and Prestone Wheel Cleaner.
STERLING PROMOTIONAL CORP.
Kumho Tire Display. This floorstand was created for retail tire stores and it allows different tires within the line to be merchandised on the same display. Multiple headers were created to fit a variety of tires to make the unit very flexible. Created by Meridian Display & Merchandising, 162 York Avenue, St. Paul, MN 55117. BRONZE AWARD.
Hyundai Literature Display. A floor display with an updated look, two-sided to provide duplicate access to brochures. The Hyundai logo is located at the top of the display. The "Flying H" was made to be changeable in case of a future logo change. Created by R/P Creative Sales, Inc., 84 East Santa Anita Avenue, Burbank, CA 91502. BRONZE AWARD.
"Juice Battery" Inflatable
This giant 10 foot tall inflatable was designed for a new product introduction at a recent trade show. The display helped to create brand awareness and recognition The 10 foot tall battery is produced from a very light weight nylon material and has a silent internal blow motor that keeps the battery inflated. The display has a set up time of less than 3 minutes and the huge light weight replica was easily transported and quickly set up at various locations during the trade show. For more information, contact Alvimar Manufacturing Co., Inc., 51-02 21st Street, Long Island City, NY 11101-5875.
"Juice Battery" Inflatable
This giant 10 foot tall inflatable was designed for a new product introduction at a recent trade show. The display helped to create brand awareness and recognition The 10 foot tall battery is produced from a very light weight nylon material and has a silent internal blow motor that keeps the battery inflated. The display has a set up time of less than 3 minutes and the huge light weight replica was easily transported and quickly set up at various locations during the trade show. For more information, contact Alvimar Manufacturing Co., Inc., 51-02 21st Street, Long Island City, NY 11101-5875.
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