Toyota’s Scion Display Area Targets Gen Y Car Buyers
Toyota Motor Sales is marketing the new Scion xB model to an emerging culture of trend-setting, youthful new-car buyers. Dealers carrying the Scion brand will feature a “product area” that includes a 50-inch plasma screen, accessory display cases and a customized Scion xB model on display, aimed at these trend-setting youthful customers.
“Scion’s target buyer is information rich, time poor and highly technology savvy,” said Jim Farley, Scion V.P. at Toyota Motor Sales. “Scion caters to this influential generation with unique products, a distinctive dealership environment and a revolutionized sales process, all complemented by an astonishing sticker price.”
The Scion dealership environment caters to buyers who want the resources to answer their questions, but who also need the freedom to explore at their own pace.
The product area includes highlights of the vehicles' features on 50-inch plasma screens, several display cases, freestanding paint and fabric selector stands and a Scion vehicle customized with available accessories.
The discovery zone is supported by self-service Internet kiosks and printer stands where users can simulate customization of their chosen vehicle, including installation of about 40 accessories. This streamlines the purchase process and facilitates a more personalized shopping experience.
Toyota estimates that 63 million young people from Gen Y will reach driving age this decade - an average of seven every minute.
Suzuki Develops Sales P.R.O. Kiosk
American Suzuki Motor Corp. developed the Sales P.R.O. kiosk as an interactive selling tool.
The unit provides a workstation for the sales professional. Several features were incorporated into the display to make it as user friendly as possible including a pullout keyboard tray, a comfortable standing height and a raised monitor.
The display is made out of powder-coated steel tubing and melamine clad MDF.
Suzuki re-ordered this unit based on substantial demand from its dealer network.
The Sales P.R.O. kiosk was produced by RP Creative Display, Inc., a point-of-purchase display firm located in Irvine, CA.
Mazda Dealer Kiosk Improves Car Shopping Experience
To enable customers to “feel the Mazda experience,” Mazda partnered with software developer Nanonation to create interactive kiosks deployed at its dealerships.
What makes the system unique is the ability for Mazda to target the content for each of its dealerships. Customers can configure and shop for their ideal car, while getting treated to a multimedia experience. In addition to the enhanced customer experience, Mazda benefits from the systems’ ability to remotely monitor, manage and track each kiosk no matter where it is located.
Jim Hoostal, Director, Retail Development, Mazda, said, “The kiosks enable us to showcase our products in a way that can’t be done through traditional brochures or media. The interactive system complements the dealer experience to help the customer better understand the benefits and possibilities of owning a Mazda.”
CrownClub Targets Luxury RV Owners
The new CrownClub has opened as the first members-only sales and service center dedicated to pampering luxury RV owners. With the mantra “Making Customers For Life,” recreational vehicle dealer Lazydays RV has introduced CrownClub to serve buyers of luxury RVs ($250,000 to more than $1 million) to an extent never seen before in the industry.
“Buying a luxury RV is not unlike buying a luxury yacht or vacation home,” said Don Wallace, CEO and Founder of Lazydays. “CrownClub is our way of exceeding their expectations with service in a private club that makes our customers feel special.”
The CrownClub clubhouse has a pool, lounge and dining room serving two meals a day. A 35,000 sq. ft. service center has certified technicians specializing in luxury RVs.
STERLING PROMOTIONAL CORP.
Exxon Mobil Deploys Self-Service Kiosks
Exxon Mobil is deploying self-service automated touchscreen kiosks to its Tiger Market stores in Memphis, TN.
The terminals will provide customers with convenient access to a wide variety of services including bill payment (using cash and credit cards), wireless (Wi-Fi) access, money transfer, money order purchasing, pre-paid telecommunications and pre-paid mobile phone content (games and ring tones).
The electronic services kiosks have been produced for Exxon Mobil by Info Touch Technologies, Burnaby, B.C.
Back to Top
To See previous issues of Creative Automotive click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
