ExxonMobil Displays New Line Of Motor Oils
ExxonMobil has introduced a new line of motor oil-Mobil Clean 5000, Mobil Clean High Mileage, Mobil Clean 7500 and Mobil 1 Extended Performance--the first line of high-endurance motor oils designed for longer change intervals. These new motor oils deliver proven performance and guaranteed protection of critical engine parts for up to 15,000 miles.
ExxonMobil is supporting the launch with pallet displays as part of one of the most aggressive integrated marketing campaigns in the history of its Mobil lubricants brand.
“We’re not simply introducing a new product with this marketing campaign, we’re introducing an entirely new category of motor oils,” said Henrik Hansen, Marketing Manager, ExxonMobil Lubricants. “This line of Mobil motor oils represents a shift for the industry, and by guaranteeing performance and protection for specific mileage amounts, we’re alleviating some of the consumer confusion about how long their oil can last.”
Shell/MasterCard Sweepstakes Offers Chrysler Crossfires
Shell Oil Products recently conducted a promotion and marketing campaign with MasterCard International and Citibank.
The promotion was designed to drive incremental traffic to Shell-branded gasoline stations and drive usage of MasterCard cards in addition to generating new applications for the Shell MasterCard.
More than 30 million people qualified for the sweepstakes and were entered for the chance to win one of 35 Chrysler Crossfires and $1,000 worth of Shell V-Power premium-grade gasoline each time they used their MasterCards at Shell.
Promotional display materials supporting the campaign were designed to highlight the benefits of the Shell MasterCard and encourage consumer applications.
Visionary Vehicles’ ‘Auto Show’ Plans Dealerships of The Future
Visionary Vehicles, a U.S.-based international automobile company that will sell Chinese-made cars manufactured by Chery Automobile Company of China, has unveiled its plans for creating a Visionary Vehicles dealership in the U.S. featuring a revolutionary new design and consumer-friendly environment.
Housing a spacious gallery-like showroom and an on-premise half-mile test track, all of Visionary Vehicles 250 dealer facilities will re-create an “Auto Show” experience for the consumer. Consumers will be able to see, test drive, and learn about Visionary’s line of cars and trucks in an auto show-like environment.
“The Visionary Vehicles Auto Show will be a central component in the positioning of our brand,” said Paul Lambert, Visionary Vehicle’s President of North American Marketing. “We are redefining the price of luxury in this dynamic product line-up and at the same time creating a new, fun, smart, and entertaining buying experience for the consumer.”
The Visionary Vehicles Auto Show will include the following features: a multi-story main building 150' x 150' x 35' high with 22,500 sq. ft. of space; outdoor video screens 100' long by 35' high; a multi-store service building; gallery style showroom with 12,000-15,000 sq. ft. of vehicle display space; a one-half mile on-premises test track; complimentary car wash and a supervised nursery providing child care.
STERLING PROMOTIONAL CORP.
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