Lexus Promotes Safety With Interactive Windows
Lexus was looking for an exciting and innovative way to bring its safety message for the RX 350 luxury SUV to life. Lexus selected MonsterMedia, Orlando, FL, (www.monstermedia.net), a leading provider of patented interactive advertising systems, to use its flagship product, MonsterVision, to make store-front windows interact with passing consumers.
Lexus revealed its MonsterVision ads on retail storefronts simultaneously in New York, Los Angeles and San Francisco.
The storefronts are covered by enormous, full motion ads that react to pedestrian movement and engage consumers in a new interactive way that allows them to literally control the ad.
The ads allow participants to witness car collisions on huge video displays and “undo” them by interacting with the ads using their own body movements.
The safety-focused ads are larger than life, flaunting color, sound and motion at once, communicating the brand’s latest safety message, "The safest accidents are the ones that never happen."
“These attention-grabbing ads allow us to really engage our consumers, involve them in the brand, and stress our commitment to style, safety, luxury and performance,” said Robin Pisz, National Manager, Lexus Advertising and Media.
John Payne, President, Monster Media, said, “Lexus is at the forefront of the luxury
automobile industry and it’s only fitting that they utilize the most advanced innovation in interactive advertising.”
SAM Kiosk To Help Drivers Diagnose Car Problems
Consumers who worry when their “Check Engine” or other dashboard warning lights appear, can now conveniently check the condition of their car at a SAM Smart Auto Management kiosk.
In less than 10 minutes, for $15, SAM scans a vehicle’s On Board Diagnostic system, and prints a comprehensive report on the spot that identifies any existing or potential problems with the vehicle’s engine, transmission, safety systems, body, chassis, and more.SAM checks over 2,000 fault codes to give drivers the same information an auto mechanic receives.
SAM kiosks are currently located at automotive care and emission testing center locations. Current SAM partner locations include select DEKRA, Jiffy Lube, Kwik Kar and Speedemissions.
NanOil From Green Bio-diesel Offered At Retail
Nano Chemical Systems Holdings has introduced NanOil, a two-cycle engine oil that is a “smokeless” operating, environmentally friendly “Green” product, performs as a “moly” oil and can be made from by-products of one type of Green Palm Biodiesel production. NanOil is the first commercially offered organic synthetic oil.
Shell Conducts ‘Passionate Experts’ Tour
Shell Oil Products has launched the ‘Shell Passionate Experts’ campaign, giving consumers a first-hand look at the gunk that low quality discount gasoline can leave on critical engine parts. The sponsorship of Kevin Harvick and Richard Childress Racing will be leveraged.
More than 13,000 Shell stations will feature pump toppers, pole signs, lawn stakes, column banners, and register signs. A valve display will illustrate the benefit of using Shell gasoline. An interactive, life-size cut out of Harvick will promote the No. 29 Shell-Pennzoil car’s merchandise including team apparel, novelties and collectibles.
STERLING PROMOTIONAL CORP.
Gates/Carquest Wiper Stand
This display was designed to create a mobile permanent center for various lengths of Carquest brand windshield wiper blades. The display was required to be compact, waterproof and lockable for security. The unit is engineered to withstand the rigors of both indoor and outdoor retail environments. This display won a Gold OMA in theTransportation Category and was created by Great Northern Corporation Consumer Packaging and Display, 1800 South Street, Racine, WI 53404.
Chevy Baseball Inflatables
For the 2006 Major League All Star Festivities at PNC Park in Pittsburgh PA, Inflatable Images was selected by Chevrolet’s lead agency Campbell Ewald to produce 15' diameter sealed air inflatables with vinyl coated nylon skins digitally printed with Chevrolet and Major League Baseball logo art. The baseballs were anchored to the bottom of the Allegheny River and monitored 24 hours per day by the Inflatable Images event team. The inflatable baseballs were internally illuminated, creating a dramatic look at night. These inflatables were created by Inflatable Images, 2880 Nationwide Parkway, Brunswick. OH 442l2; (Web Site) www.inflatableimages.com.
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