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CREATIVE AUTOMOTIVE MERCHANDISING

June/July, 2001


blink-182 Kicks Off Honda Civic Tour

The Honda Civic Tour 2001 has launched with the band blink-182 serving as spokespersons, as part of Honda’s efforts to reach the youth market.

The Civic Tour, featuring blink-182’s live performances, also gives fans a chance to participate in two sweepstakes. Fans can enter to win a 2001 Civic custom-designed by blink-182. Additionally, the “Meet the Band” sweepstakes will award a grand prize trip for two to a blink-182 Civic Tour Concert.

The Tour was produced by marketingfactoryinc, Venice CA.


Exhibit Enterprises, Inc. (EEI) has added another high tech element to the Daimler Chrysler Dodge exhibits it designed and built for major North American auto shows. EEI arranged for show attendees who wanted additional information about the latest Dodge products to get it right on their Palm Pilots and Pocket PCs. They could also download an electronic Dodge catalog with price information via a wireless interface technology and then “beam” this information to the Palm Pilots and Pocket PCs of their associates, friends and neighbors. EEI worked with Palmtop Publishing, of Seattle, WA, to design and produce a Dodge product catalog for handheld computers and made it available at several ‘beaming stations’ located at the shows’ information area, according to Patrick Fleming, Daimler Chrysler Account Director at EEI. This made Dodge’s information available in a new, user-friendly format and gave visitors one more reason for visiting the Dodge exhibit.


CATEGORY: Permanent Displays
DISPLAY PRODUCER: Nashville Display
P.O. Box 491, Nashville, TN 37202

The Toyota Tire Floor Display is a metal display which features the Toyota symbol/logo at the top which provides immediate brand identity. The Symbol/logo is laser cut from metal and has a red powder finish. The display, which has a silver powder finish and holds 3 tires, can be set up with 2 sections back-to-back to hold 6 tires or 3 sections in a kiosk to hold 9 tires.


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