Audiobahn Draws Attention With Photo Motion Images
Audiobahn, one of the fastest growing automotive aftermarket, audio component companies, wanted a multi-image display to attract customer attention in its showrooms and incorporate the same theme in its trade show booths as part of its marketing strategy.
Audiobahn worked closely with QPI, developer of Photo Motion Images, and chose three large portable light boxes, using three Photo Motion Images for each of them that would serve both their showroom and traveling display requirements. The Photo Motion Images drew considerable attention to Audiobahn products. Audiobahn discovered that it could show off multiple products in a single light box and found the clarity of the images superior. The images were easy to change out for future product introductions.
The Photo Motion Image display was developed for Audiobahn by QPI of Buena Park, CA.
Daimler Chrysler Features Showroom Kiosk
DaimlerChrysler is featuring this Showroom P.O.S. Kiosk otherwise known as a Vehicle Information Center (VIC), which provides information on all 28 Chrysler vehicles. Content includes product features and benefits, standard and optional features, specifications, color and seating. It is presented using Flash animations, real time text and graphical images. Kiosk applications include a tracking device to record user interface patterns. Another interface was the Special Events Kiosk or Multi-Purpose Kiosk (MPK), which contains the same user interface as the VIC showroom kiosk but serves as a stand-alone presentation, adding audio and video. Additional content includes a dealer locator and the ability to configure, price and equip a vehicle and print out selections.
Mosaic of Windsor, Ontario, worked with BBDO Detroit and Daimler Chrysler to develop the interfaces.
Kia Partners With ‘Lord Of The Rings’
Kia is partnering with New Line Home Entertainment for the home video and DVD release of “The Lord of the Rings: The Fellowship of the Ring.” The promotion launches Kia’s new Sorento SUV at more than 600 Kia dealers nationwide.
New Line will promote the new Sorento in its extensive advertising and merchandising campaign for the VHS/DVD release, and Kia will promote the release via a test drive promotion communicated in TV, print, Internet and dealership point-of-sale materials.
“This promotion is going to extend our brand awareness and help introduce Kia to a whole new market segment of potential buyers,” said Wally Anderson, Marketing, Kia.
In addition to the ad campaign, New Line is executing a national on-pack/on-line instant win game. The Kia Sorento and a trip for two to New Zealand, the location of “The Lord of the Rings” filming, will be awarded as grand prize.
AutoZone Launches “Check-Engine Light’ Program Nationwide
AutoZone has launched a “Check-Engine Light” program at all of its 3,037 stores nationwide, offering free diagnosis of what’s causing customers’ engine warning lights to come on in some 20 million vehicles on any given day.
“AutoZone is committed to helping our customers to drive better maintained and safer vehicles, and this free service is another example of how we help our customers to make sure their vehicles are performing properly,” said Steve Odland, AutoZone’s Chairman.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Meridian Display & Merchandising
162 York Avenue, E.,
St. Paul, MN 55117
This 4 color Tire Display features the new Kumho high performance tires. The display has 4 interchangeable litho header cards and assembles in minutes. The overall display dimensions are 23 ¾" W x 28" Lx 61 ¾" high. It offers a small footprint of only 23 ¾" W x 28" L.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Thorco Industries Inc.
1300 E. 12th Street,
Lamar, MO 647594
This tire wall display was designed to be an attractive, consumer friendly information center. Shoppers can easily compare the features, benefits and pricing of each tire. The custom display is constructed of wire, tubing and sheet metal in 48" wide modules. The unit sets up quickly on a 78" high gondola. As tires are added or deleted from stock, the retailer can easily change the display layout to accommodate the new modular. As an extra feature the tire hangers can be adjusted to face the tires straight out, as shown, or angled out at 30 degrees toward approaching customers. Each 48" module can also display aftermarket custom wheels.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: R/P Creative Sales, Inc.
84 E. Santa Anita Avenue,
Burbank, CA 91502
This Yamaha chemicals Display and Literature Display have the Yamaha Logo which gives great brand identification on the showroom floor. The objectives for both displays was to include a large Yamaha logo with a consistant look between the displays, which are easy to use and affordable. The chemical display features casters for mobility and holds any combination of product size that a retailer may carry. The Literature Display features pockets-sized to fit the actual size of the literature.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Nashville Display
P.O. Box 491,
Nashville, TN 37202
Bridgestone's Metal Display for Two Tires is a permanent floor display holding two top selling tires. If features 4-color graphics on all four sides, to create a strong brand identity image and provide product information. The graphics utilize the same theme as the brand's advertising. The display is constructed form metal, tubing and wire and has a durable silver powder finish.
CATEGORY: Permanent Displays
DISPLAY PRODUCER: Saitech International Inc.
35 Oak Street, Toronto,
Ontario, Canada M9N 1A1
The “Tri-Stand™” Display uses sound and motion to explain 6 automotive systems developed for Goodyear's Gemini Service dealers. Colorful lighted images show hundreds of car parts in motion, wheels spin, springs bounce, axles rotate and spark plugs spark! Push-button sound players add 30 second messages to each image. The entire system is an impressive 6 feet tall and communicates in an entertaining and informative way.
CATEGORY: Inflatables
DISPLAY PRODUCER: MaxImage
9245 Poplar Avenue,
Memphia, TN 38138
This 20 foot Firestone Mascot Inflatable provides enormous excitement and brand awareness. The Mascot is displayed at Indy motorsports events. It was designed to create a huge awareness at a reasonable cost, the 20 ft. Firestone Mascot is an advertising tool to be used at Firestone store locations as well as outdoor promotion throughout the year.
CATEGORY: Corrugated Displays
DISPLAY PRODUCER: Oxford Innovations, Division of Tim-Bar Corporation,
201 South College Avenue,
P.O. Box 189,
New Oxford, PA 17350-0189
The LoJack Kiosk Floor Display promotes auto security. This easy to display kiosk is designed to promote the LoJack vehicle security location system. Brand awareness and increased sales are primary goals of this display. This kiosk display was structurally designed and manufactured by Oxford Innovations.
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