Infiniti Announces New Retail Design Initiative
Infiniti, the luxury division of Nissan Motor Co. has announced a new, comprehensive Infiniti Retail Environment Design Initiative (IREDI) that establishes a unique, new exterior/interior look and signage for Infiniti dealers.
The new design concept features forms that are energetic and modern with an accent on natural materials and open lighting. The physical layout leads from lobby to sales lounge to product gallery, providing a dramatic reveal of the Infiniti vehicles. Also included are new sales consulting, vehicle delivery and service lounge designs.
“The new IREDI program creates a highly distinctive, original Infiniti branded retail environment that can be applied to both new and existing Infiniti stores,” said Mark Igo, V.P. & General Manager, Infiniti. “The new look and feel aligns perfectly with Infiniti's brand identity, which encompasses our dynamic vehicle lineup, our Infiniti Total Ownership Experience customer care philosophy and our dealers’ business requirements.”
A key aspect of the IREDI program is its “flexibility within a framework,” which takes into consideration the various situations faced by Infiniti retailers regarding geographical differences, business practices, local government and now international governments and cultures. Dealers are able to choose from a variety of materials, furnishings and artwork yet still have a consistent brand image and execution at the retail level.
“Luxury today is about customization rather than rigid standardization,” said Igo. “The IREDI program puts a great new iconic 'face' on our retail outlets while remaining adaptable to individual dealer needs.”
Lippincott & Mercer, New York City, designed the program, which also includes a new signage initiative, including an Infiniti brand pylon and monument, dealer name letters and brand symbol on the building and exterior directional signs.
Said Igo, “IREDI provides consumers with a consistent, easily identifiable brand image at the retail level and increases customer expectations of Infiniti products and services.”
Amoco Ultimate Promotion Gives Away ‘Gas For Life’
BP has launched its “Gold Standard” promotion to reward consumers who purchase Amoco Ultimate premium fuel at participating BP locations. Participants will have the opportunity to win more than 100,000 gas-related prizes including five ‘Gas for Life’ grand prizes.
The Gold Standard promotion features a scratch-and-win game card that can be played on-site at participating BP locations by customers who purchase eight or more gallons of Amoco Ultimate in a single visit. Gold Standard Grand Prize winners will be awarded one $1,200 Amoco Ultimate prepaid gas card beginning in 2005 and continuing each year for 50 years. The Gold Standard promotion is being supported with a national marketing campaign that includes POP materials.
POP Supports ExxonMobil Upromise Summer Promotion
ExxonMobil, the official fuel provider of Upromise, the college saving service, will award $250 to 500 winners this summer through its “ExxonMobil Upromise Summer Promotion.”
All Upromise members who make a gasoline purchase at an Exxon or Mobil station with a credit or debit card registered with Upromise will receive one entry into the ExxonMobil Upromise Summer Promotion. Point of purchase posters will support the promotion.
“The ExxonMobil Upromise Summer Promotion is another indication of ExxonMobil’s ongoing support for education,” said Mark Shores, U.S. Retail Sales Director, ExxonMobil Fuels Marketing. “We are pleased to play a part in helping our customers and their children save towards a college education. We’re also glad that our involvement with Upromise enables us to reward our most loyal customers.”
Dr Pepper Promotion Offers MINI Cooper Convertibles
Dr Pepper is giving away a new MINI Cooper convertible a day for 75 days.
Dr Pepper drinkers can win instantly by visiting www.drpepper.com and entering codes found under the caps of 20 oz and 2-liter bottles or inside 12-pack wraps of specially marked packages.
A convoy of Dr Pepper branded MINI Coopers will travel the country this summer visiting retail locations in 40 markets and visiting some of the 75 lucky winners. Also, in the spirit of making dreams come true, a new Dr Pepper branded car --similar to the cars in the convoy-- will be auctioned on eBay with all proceeds going to the “I Have A Dream” foundation.
An array of p.o.p. display materials support the promotion.
STERLING PROMOTIONAL CORP.
Wienerschnitzel Runs ‘Mini To The Max’ Promotion
Wienerschnitzel, a leading hot dog chain, is conducting the “Mini to the Max” on-the-cup promotion, where every cup is a winner. One lucky mini winner will take home the grand prize-a 2005 Mini Cooper.
Other prizes include Sony mini DVD and MP3 players, and Wienerschnitzel food (Mini Snak Paks, Mini Chili Dogs, Mini Corn Dogs and small Pepsi beverages).
Category: Temporary Displays
Display Producer: Rapid Displays
4300 W. 47th Street, Chicago, IL 60632-4476
The design of the Honda Home Run Sweepstakes Display simulated the feel and excitement of Little League Baseball through the creation of an artificial field and baseball players. The silkscreened PETG as a chainlink fence with gray fiber poles and caps represented the outfield fence, almost perfectly with the "Score An Odyssey" header being the scoreboard. Litho mounted sintra for the homeplate ballot box area provided a strong platform to fill-out ballots. It really added dimension and depth to have the boy batter Ľ" in front of the chain link theme.
Category: Banners
Display Producer: Impact Advertising
l33 E. Alton Ave., Santa Ana, CA 92707
Mercedes Benz used this Bowhead Banner in front of its dealership to call attention to the site. The banner helps to increase sales and build the brand. It is ideal for indoor/outdoor use for general promotions and at retail stores, for sports, corporate and trade show events. The banners are portable, lightweight and assemble in minutes. They are double strength with high impact aluminum pole frames. They are available in sizes: 8 ft., 11 ft. and 14 ft. Optional accessories include ground stakes, wall mounts and vehicle tire stands.
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