Midas automotive service shops have launched a new shop image as “A Fresh Face On Full Service Car Care.”
The new exterior has a bright red fascia along the building’s roofline highlighted by a red, yellow-and-black graphic. The shop interiors feature a new pledge board outlining a service commitment to customers, as well as a new menu board detailing Midas' full range of repair and maintenance services.
“The attractive new look of the Midas shops makes them more visible from the street and provides an enhanced look of professionalism,” said Rick Dow, Midas Sr. V.P. & Chief Marketing Officer.
BP Unveils ‘Helios Power’ Retail Marketing Campaign
BP has launched a marketing campaign titled “Helios Power,” dedicated to making consumers’ gas station experiences “a little better.”
“Helios Power is a commitment to making things ‘a little better’ for our customers,” said Linda Bartman, BP’s Marketing Communications Manager. “We are re-emphasizing the basics like clean facilities, friendly service and people who will go the extra mile for consumers.”
In support of the new campaign, BP will showcase “Helios Power” Point of Purchase materials at retail locations and distribute in-store giveaways with purchases.
RIDEMAKERZ Opens First Car Customizing Experience For Kids
RIDEMAKERZ™, a car-customizing experience for kids, has opened its first shop at Myrtle Beach, SC. The concept is inspired by Build-A-Bear Workshop, and taps into America’s love of cars and the car-customizing movement.
The RIDEMAKERZ experience invites guests into the ultimate car-customizing shop where they can personalize a one-of-a-kind RIDEZ. Between the body styles and colors, tires and wheels, lights and sounds, and accessories, there are more than 649,000,000 combinations.
The durable RIDEZ plastic cars and trucks range from a Fire Engine to a retro Hot Rod. Customizers can have the complete RIDEMAKERZ experience and leave with a car ranging in price from $12 to $28, depending on body and paint style. Radio remote control can be added for an additional $25, and custom accessories range from $5 for monster tires to $10 for a Street-Glow light kit to $15 for a deluxe “Muscle Kit.”
Asian Vehicle Brands See Dramatic Rise In Owner Loyalty
Regardless of age, consumers are consistently more loyal to Asian vehicle brands, versus European and domestic makes, according to a study conducted by R.L. Polk & Co. In addition, for all brands, owner loyalty increases as the head of household gets older.
For the 2006 model year, overall make loyalty for the industry is 44.4%. While domestic makes are close to the industry average with 43.5%, for Asian makes, it is 47.6% and European brands stand at 37.3%.
While owners ages 65 and older rate the highest for brand loyalty (50.5%), Polk data shows they only represent 13.4% of new owners returning to market for a new vehicle. Just over 75% of those returning to market are between 35 and 64 years of age.
“Automakers should consider these findings when communicating with different age groups,” said Lonnie Miller, Director, Industry Analysis, R.L. Polk. “There’s a strong relationship between the age and degree of loyalty we see to a given brand. As consumers age, they learn more and have more meaningful experiences that causes their loyalty to increase.”
STERLING PROMOTIONAL CORP.
Nearly 1 Out Of 4 Car Shoppers Plan To Purchase A Hybrid, Vertis Study Finds
According to the Vertis Communications 2007 Customer Focus® Automotive study, 23% of car shoppers plan to purchase a hybrid in the next 12 months.
“In the past five years, we’ve witnessed rising gas prices and elevated discussion of global warming,” said Jim Litwin, V.P., market insights at Vertis Communications. “These elements have increased adults’ awareness to preserve the environment, leading consumers to purchase hybrid cars that are sensible on gas and safe for the environment. Automotive retailers must take the time to understand who the hybrid consumer is compared to other vehicle shoppers to ensure they target the appropriate audience.”
Category: Window Displays Display Producer: Monster Media
517 Lake Destiny Blvd., Suite l00 Orlando, FL 328l0
This display for the Lexus RX 350 was part of Lexus' "Actively Safe” ad campaign. The ad featured the car which appeared to have crashed through the plate glass window of a vacant storefront in San Francisco. This was made possible by Monster Media's patented MonsterVision. The ad was triggered by passing pedestrians who were stunned by the vehicle crashing into the building ahead.
Category: Permanent Displays Display Producer: Metaline
101 North Feltus Street, South Amboy, NJ 08879
This Ford Mustang Display was designed by Chip Foose, who is known for his creation of unique cars. The display was used to launch his model Mustang . After the prototype was approved by Foose, production of 500 displays was started and the project was completed within five weeks. The Chip Foose designed Ford Mustang display is constructed of wood, tubing, sheet metal, wire and printed plastic.
