Skinny Nutritional Corp., the exclusive worldwide distributor of Skinny Water, has formed a distribution and promotional partnership with Lukoil Americas, which places all five flavors of Skinny Water in over 120 Lukoil convenience store locations in the Philadelphia region.
“The partnership with Lukoil is our first major convenience store chain in the Philadelphia region to carry Skinny Water in their stores,” said Don McDonald, President of Skinny Nutritional Corp. “As part of our mass distribution plan for Philadelphia, the Lukoil Kwik Farm stores gives us a single serve ‘grab on the go’ cold sale. We will be doing sampling and co-promotions with Lukoil throughout the summer to drive both retail sales and local brand awareness for Skinny Water.”
The Skinny Water lineup features five flavors including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Goji Fruit Punch (Shape), Passionfruit Lemonade (Total-V), and Peach Mango Mandarin (XXX-Detox).
Every bottle of Skinny Water curbs appetite, and each flavor has a specific functional benefit that includes antioxidants, multi-vitamins, and energy.
The company has positioned Skinny Water as a national brand, and is implementing a roll-out strategy designed to foster consumer awareness and brand development. The marketing plans include sampling and special point-of-purchase displays and signage in convenience store locations.
Vespa & SUBWAY Team Up For ‘Get Smart’ Sweepstakes
Vespa, the world’s most iconic scooter brand, has joined forces this summer with SUBWAY(R) restaurants and secret agents Maxwell Smart and Agent 99 from the action comedy "Get Smart" to fight the forces of evil - traffic congestion, fuel consumption, global warming and boring transportation.
Supporting a cameo appearance by a silver Vespa LX 150 scooter in the Warner Bros. Pictures release is a national promotional campaign and placement within a SUBWAY(R)-branded promotional online Instant Win Game and Sweepstakes with a chance to win one of 10 Vespa scooters, as well as two exclusive offers to enjoy free food and gear. The multi-tiered promotion ties-in with “Get Smart,” starring Steve Carell and Anne Hathaway.
Vespa dealers and SUBWAY restaurants will promote the campaign with point of sale promotional materials.
Continental Tire North America will offer consumers a free Magellan® Roadmate 1200 GPS system as a gift-with-purchase and also will give away a Range Rover Sport as the Grand Prize in its “Ultimate Adventure” Sweepstakes.
“This promotion is a great way to build Continental Tire’s brand image among consumers, and it’s also a fun and unique way to sell tires,” said Travis Roffler, CTNA’s Marketing Director. “The entire sweepstakes package is intended to take consumers on the Ultimate Adventure and the Magellan GPS unit will help keep them from getting lost to boot!”
The sweepstakes will be supported with point-of-sale displays at tire dealers.
Green Earth Technologies Displayed At Ace Hardware
Green Earth Technologies is displaying its line of biodegradable automotive appearance and performance products at Ace Hardware stores.
The Green Earth Technologies line includesG-OILTM API TC Rated 2-Cycle Engine Oil; G-WASHTM Car Wash; G-GLASS™ Organic Glass Cleaner, Anti-Fog, and Hydrophobic Rain Repellent; G-WHEELTM Wheel Cleaner, and Brake Dust Shield; G-TIRETM Ultimate Tire Shine; and G-SCENTTM Odor Eliminator.
Mathew Benetti, ACE franchise owner, said “Green Earth’s line meets our standards for performance and quality,and is also the perfect jumpstart to the green side of our business.”
Jeff Marshall, President and CEO of Green Earth, said, “We are pleased to partner with ACE Hardware, and hope this will be the catalyst for relationships with additional locations around the country. There's no better place to introduce our products than through a retailer that is so in touch with local green initiatives.”
Cyclonix, a Morgan Hill, CA-based exhibit firm, designed and produced a 20'X40' custom rental booth for Clorox to include full turnkey solution that would ‘wow’ SEMA exhibit attendees. The main focus of the booth highlighted the Armor All and STP brands, and various automotive products were shown, including an Armor All-sponsored Sprint Car racecar. Dynamic brand awareness was achieved through unique fabric graphics, floor treatments and product display pods while the Armor All Sprint Car demonstrated a real-world application of product and showcased Clorox’s commitment to aftermarket customers at SEMA.
BMW Conducts 3-D Virtual Tour
BMW and its advertising agency GSD&M Idea City have launched a 3-D virtual vehicle tour to introduce the BMW X6. Going direct to target consumers with a hologram of the vehicle, the world’s first sports activity coupe will be featured in the lobbies of prominent buildings in New York City's financial district.
The 2008 BMW X6 will be projected as a 3D hologram, inside a 10’ square, BMW-branded enclosure. An interactive touch-screen will allow people to manipulate the vehicle hologram to view different angles.
Category: Inflatables Display Producer: Above All Advertising, Inc.
9080 Activity Rd., Suite A, San Diego, CA 92l26
Above All Advertising creates custom inflatable arches for special promotional events. The inflatable arches can be decorated with a wide variety of print capabilities. Inflatable Arches and inflatable tunnels create a unique visual brand presence and experience by providing impact, high visibility and awareness.
Category: Inflatables Display Producer: Airbrands
5450 W. Jefferson, Detroit, MI 48209
This 75 ft. Inflatable was produced for a special event in Detroit called the "Dream Cruise" for the electric car, The Volt. Since then, the inflatable has traveled all over the country for special events for the car, most recently appearing in California. It makes a great 3D visual promotion for the Volt electric car.
