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CREATIVE Automotive Marketing June/July 1999


Counter Unit Demonstrates MOOG Technology

Cooper Automotive Products wanted a display which would demonstrate the technical qualities of the MOOG Gusher Bearing technology. This display secures an on-counter presence and conveys technical points in an easy-to-understand format. The display is interactive to engage the consumer. The unit actually contains a MOOG Gusher bearing the consumers may interact with to experience the gusher technology first hand. Consumers squeezing an air filled bulb see the gusher bearing in action as a rush of water and bubbles penetrate the bearing. Bold color graphics guarantees that the display stands out.

The display was created by New Dimensions Research Corp., Melville, New York.


MTi, has developed M3, the Multi-Media Machine,. an attractive, versatile display for use in merchandising car navigation and entertainment products. Because it duplicates the essential interior of a car dashboard and front and rear seats, consumers can experience multimedia products as they would be used in their own vehicles. To accommodate products from different manufacturers, the M3 is designed for flexible component installation. For more information, contact MTi, 1050 Northwest 229th, Hillsboro, OR 97124; (Tel) 503-648-6500, (Fax) 503-648-7500, (Web site) www.mti-interactive.com.


Audi Mobile Exhibit Launches New Audi TT

Audi of America, Inc. has created a first-of-its-kind see-through mobile exhibit built to showcase Audi’s new sports car, the Audi TT Coupe.

Enormous illuminated glass windows flank each side of the luxury trailer, allowing the TT Coupe to be on display while traveling America’s highways. Inside, the trailer features an Audi performance and heritage display with interactive kiosks.. The 18-wheeler will travel 20,000 miles during its eight-month cross-country tour where it will be on exhibit at numerous nationally-recognized events.

The marketing campaign was created by Audi of America in conjunction with KBA Marketing, Chicago, IL, which is implementing the tour across the country.


CATEGORY: Permanent Displays
DISPLAY PRODUCER: Nashville Display
1415 Elm Hill Pike, Nashville, TN 37210

This Multi-Mile Tire Display is a sturdy two-tier floor display constructed from tubing, wire and metal with a black powder finish. If features an impactful 4-color, 2-sided interchangeable header sign and graphic tire insert.


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