ClingZ Material Selected For Auto Dealer Campaign
Graphic Enterprises, Madison Heights, MI, recently produced an in-store campaign aimed at auto dealers using ClingZ material. The campaign, promoting a remote vehicle start and lock/unlock system, included a poster, table-topper, and a ClingZ sticker. John Piper of Graphic Enterprises said, “ClingZ was selected because of its unique ability to stick on anything without leaving a residue.”
ClingZ is an electrically charged substrate distributed by Transilwrap, of Franklin Park, IL.
Jaguar’s X-Type Sponsors Jackson Tour
Jaguar North America is sponsoring Janet Jackson’s “All For Your World Tour 2001,” which will highlight the new Jaguar X-Type.
“The X-Type represents more to Jaguar than just a new car," said Michelle Cervantez, V.P., Marketing for Jaguar North America. “X-Type will bring a new, more diverse consumer into our showrooms. Jaguar’s relationship with Janet Jackson is a powerful statement of our intentions to become more accessible to a new generation of Jaguar owners.”
Jaguar’s partnership with Jackson’s “All For You World Tour” provides billing in the tour title, and inclusion in all tour advertising and promotion. At each venue, Jaguar will exhibit the new X-Type and display logos on screens, banners and signs.
Prestone Teams With NFL For Promotion
Prestone has teamed with the NFL for a promotion to increase brand awareness. NFL and team-themed packaging for Prestone Antifreeze, Prestone LowTox Antifreeze and Prestone De-Icer Windshield Washer Fluid will feature a necktie sweepstakes entry.
“This program lets us hone in on the guy who likes sports and takes pride in fixing things,” said Brian Holliday, V.P., Marketing, Prestone.
Back to Top
To See previous issues of Creative Automotive click here
To See Previous Issues of Online Weekly in Creative's Archives, click here.
To See other Creative Online Newsletters click here
