ExxonMobil Places ewiz Kiosks At Retail
ExxonMobil has placed ewiz financial services kiosks to On the Run convenience stores, following successful market tests of the electronic payment system.
“ewiz offers customers a convenient way to pay bills, transact financial services such as money orders, and purchase prepaid telecommunications products such as phone cards and ring tones,” said Michael Gore, manager, U.S. Convenience Retailing. ewiz reinforces On the Run’s delivery of fast and convenient service.”
“With ewiz, customers need not experience long waits in line to pay bills or get telecommunications services,” said David Taylor, category manager, Financial Services, ExxonMobil Fuels Marketing. “All they have to do is navigate the user-friendly touch-screen.
ewiz was developed for ExxonMobil by Info Touch Technologies Corp. of Burnaby, BC, Canada.
RollerVision scrolling signs brings the benefits of both dynamic and static displays into one all new POP sign. RollerVision displays are lightweight and extremely easy to integrate, making them the perfect choice for both permanent fixtures as well as mobile units for exhibitions, mobile presentations and trade shows. Changing images can be done in a matter of seconds. RollerVision scrolling signs are available in 19.5", 31.5" and 47.25" widths and height is adjustable.
For more information, contact RollerVision USA, a div. of Crosspoint Production LLC., P.O. Box 1184, Fairfield, CT 06825; (Tel) 203-338-0690, (Web site) www.rollervisionusa.com.
Cummins Features Unique Booth Graphics
The Cummins Engine booth graphics were developed for major trucking trade shows to demonstrate Cummins preparation and leadership role in meeting 2007 EPA-approved emissions hurdles.
The 2007 technology graphics for the Cummins booth debuted at the recent Mid-America Trucking Show.
The graphics were created by PriceWeber, a promotion and marketing agency located in Louisville, KY.
Cambria Exhibits At Kitchen/Bath Shows
Cambria, a producer of quartz surfaces for countertops, vanities and floors, wanted a trade show booth that would captivate retailers, architects, builders and designers at the Kitchen/Bath Industry Show in Las Vegas.
Cambria retained nParallel, a Minneapolis, MN-based international brand communication, merchandising strategy and display agency, to create a booth that would engage visitors in the experience of the Cambria brand.
“The display worked perfectly,” said Jenny Sullivan, Marketing Manager, Cambria. “The displays at the perimeter of the booth focus attention on Cambria’s rich and varied color palette. The open design invites visitors into the interior of our booth where a video, and our sales people, explain and differentiate the qualities of our quartz surfaces. Presentation of actual product applications brings all our brand attributes home.”
Prominent signage hung over the booth helps to convey a strong brand presence across the trade show floor.
STERLING PROMOTIONAL CORP.
PontiacDebuts LED Sign In NY’s Times Square
The WOW Factor and BillBoard Video, creator of MultiMedia LED displays, have produced two custom LED video displays for Pontiac in Times Square. The visual presentation, known as the “Pontiac Garage,” features a state-of-the-art video animated production that simulates the manufacturing of Pontiac’s latest car.
“Times Square is certainly one of the most important advertising spaces in the U.S.,” said Mark-Hans Richer, Pontiac Marketing Director.
The two LED displays will reach1.7 million people passing through Times Square each day.
Shell Uses PromoPump For V-Power Launch
Shell Oil recently chose PromoPump as part of its national Shell V-Power fuel launch. PromoWorks' PromoPump is a point-of-sale promotional “jacket” that zips around the hose of any fuel pump.
Constructed of fuel-resistant materials, the PromoPump has ample brand messaging space and offers custom color graphics. The unit has a foam core that provides protection for auto bodies and its reflective neon strips deliver nighttime visibility.
“PromoPump is a new way to reach a captive audience while they fuel up,” said John Gabbey, V.P., C-Store Business Development for PromoWorks. “This is typically idle time for consumers, and the PromoPump gives them a targeted message to react to while they are refilling.”
For more information contact PromoWorks, Schaumburg, IL; (Tel) 888-310-3555 or visit www.PromoWorks.com.
Vespa Launches Dealer Marketing Campaign
KraftWorks has created the first U.S. dealer network advertising, marketing and promotion campaign for Vespa including traditional media, in-store/dealer promotions and viral marketing promotions.
Paolo Timoni, Piaggio USA CEO, said of the campaign, “KraftWorks coupled the stylish heritage of Vespa with the vitality and modernity of urban life. They understand the romance that surrounds Vespa, as well as the obsession it engenders in its riders, and the campaign reflects that.”
Piaggoi USA currently has 90 dealers and plans to add 20 more during 2005. This program will complement the Vespa branding campaign led by Piaggio’s global agency of record TBWA.
Impact Advertising offers the Bowhead Banner which was used at a Mercedes Benz dealership to call attention to the site. The banner helps increase sales and build the brand. It is ideal for indoor/outdoor use at retail stores, for sports, corporate and trade show events. The banners are portable, lightweight and assemble in minutes. They are double strength with high impact aluminum pole frames. They are available in sizes: 8 ft., ll ft. and l4 ft. Optional accessories include ground stakes, wall mounts and vehicle tire stands. For more information, contact Impact Advertising, l33 E. Alton Ave. Santa Ana, CA 92707.
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